Engage Video Marketing Podcast

What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first? In today’s interview we’ll be exploring just that. My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband ru...

As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business. You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction! The purpose of the train to get you to a destination. The train…...

In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agen...

In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy  which is… production. The final element to consider as part of an effective online video strategy is the actual production of the content.  As a video producer, it may...

In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy  which is… metrics. The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is where the real power of digital marketing b...

In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy  which is… optimisation. Optimisation of video content is the process of ensuring that the content is found and engaged with online, and with over 500 hours of new video con...

In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy  which is… distribution. Without distribution of your video content, your strategy will, quite simply, reach no one. Distribution strategy, however, is not simply a matter...

In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy  which is… content. This is where you need to start brainstorming ideas for the actual pieces of video content that are going to be created within the strategy. With a strat...

In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what succes...

Let’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a video marketing legend for your business or your cli...

In this episode of the podcast, I’m going to share more about how to optimize your creative approach when producing (or repurposing) native video for that juggernaut of social media video platforms… Facebook.

In this episode of the podcast, we’ll kick off 2021 exploring a conversation based audio only social app called Clubhouse and how video marketers can leverage this brand new app.

In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ pieces of video content (both branded and editoria...

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization.  An expert in the use of video and creative conte...

In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller.  J.J. is a PhD in Communication and prior to joining StoryB...

In this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful.  The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised. Listen now to find out more.

In this episode we’re going to be exploring the idea of monetising your video strategy, diversifying your income and what it looks like to build passive income streams off the back of your video content. My guest today has built her business over the last 4 years doing exactly that, and I’m stoked to dive in deeper for you in this episode. Jessica Stansberry helps passionate ladies create and grow...

In this episode of the Engage Video Marketing Podcast we’ll be exploring the idea of having a lead generation machine working for your business. A system for your marketing and sales and building a sustainable business with the right clients coming to you. My guest today is Tim Jarvis from UK based Film & Content. Tim has 15 years of experience working within the world of video marketing - bot...

In this episode of the Engage Video Marketing Podcast, we’ll explore the idea of a personal brand, the role that video plays, and how you can get started the right way with whatever video tools you already have. Amanda Horvath is a Video Strategist, YouTuber and Course Creator who teaches business owners how to leverage the power of video without breaking the bank or taking up tons of their time....

In this week’s episode of the Engage Video Marketing Podcast we’re jumping into the strategies and tactics when it comes to smart video repurposing and in particular how my guest today repurposes YouTube videos so her (and her clients) can show up on more platforms and grow their reach way faster. As a Youtube strategist, Trena, who has a  Master’s Degree in Business, helps online business ow...

In this episode of the Engage Video Marketing Podcast we’ll dive deep to find out what Compound Marketing is all about and how it can be effective as a marketing tool today. My guest today is a serial entrepreneur, award-winning content marketer, international speaker and the author of 5 number 1 Amazon best selling business books - Dan Norris. In June 2013 after failing at entrepreneurship for 7...

In this episode of the podcast, I’m excited to welcome back Daniel Glickman as he talks about the why and how when it comes to live stream video for business. Daniel is the Head of Growth at Streamyard. He is also a blogger, podcaster and live streamer.  In this episode we cover: A short intro to Daniel and what he does. Why businesses should use live streaming. The types of live streams for...

In this episode of the podcast, I’m excited to be sharing with you the story of one video creators journey towards YouTube monetisation as we chat with the awesome Kevin Kolbe.  For most of his adult life, Kevin has been in and around the digital media and marketing world. He started in radio, then got in TV working for stations affiliated with FOX, NBC, CBS, ABC, and The CW in Nashville, Cha...

In this episode of the podcast, I’m bringing in Ed Lawrence, founder of Business Film Booth. Ed believes that there is real value found in producing (with good planning and high production value) one video, destined for one person.  Ed Lawrence is a video marketer who's produced over 10,000 videos for business in the UK by trade.  He sets a goal in Jan 2019 to release 3 videos a week to...

In this episode of the podcast, I’m going to break down 10 highly effective ways to start using 1:1 video messaging in your business and encourage more audience engagement. I’m going to be providing you with, hopefully, the inspiration you need to get started using personalised video in your business.