Engage Video Marketing Podcast

In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy. Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do. 🎯 You’ll learn: • Why van...

In this episode of the special podcast mini-series ' Beyond the Book' , Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage , Ben unpacks how audience clarity transforms every other part of your content strategy. You’ll learn: Why vague targeting kills...

Summary In this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, me...

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away. You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives rea...

Welcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more. In today's episode, I want...

In this episode, we’re giving you an exclusive sneak peek of Chapter 2 from the full audiobook, which will be released in March 2025. Listen Now Tune in to hear this special preview and get a taste of what’s inside! Get the Book Ready to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today: Buy the Book About the Book "Engage" is your go-to resource for masteri...

Welcome to episode 1 of our podcast! In this episode, we are excited to give you a sneak peek of Chapter 1 from the upcoming audiobook "Engage: The Definitive Guide to Video Strategy for Business." Listen Now You can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025! Purchase the Book Interested in diving deeper? Purchase the book "Engage: T...

In episode 305 of my podcast, Engage Video Marketing , I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business . This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, m...

Summary: In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing auth...

Summary: In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing. Ian shares his insi...

Summary: In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes. Melissa, recognized as a wo...

Summary: In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference...

Summary: In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in web...

Summary In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret s...

Summary In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp. Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of...

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to...

Summary Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. Sh...

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of profes...

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels. Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a...

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time? You have got to listen to what Armando has to share today. Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. H...

In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step p...

In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the vid...

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of profes...

Today in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well.  The thing that I often hear time and time again is the idea that I've built my business around producing video content...

Today's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing.  If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're...