Engage Video Marketing Podcast

When you’re just starting out as a video strategist, often one of the hardest things to do can be shifting the conversation with your clients, getting them to view you differently from maybe the video producer that you’ve been in the past.  In this episode of the podcast, I’m going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start.  I...

Here’s the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we’re simply more ourselves, face to face, so why can’t that be the norm online? Tim is an...

When it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five. In this episode we cover: 5 ways to grow your business No. of Leads No. of Customers No. of Transactions Average $ Sale Profit Margin Links menti...

In this episode we’re going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today’s interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you’ll resonate with too. Den Lennie is a coach who helps video business owners rea...

Creating a video marketing plan for business shouldn’t be complicated, but it should be necessary. In this episode of the Engage Video Marketing Podcast, I’m going to share with you a simple way to create a video strategy or video marketing plan for a business in 7 minutes.  In this episode we cover: The 7 Minute Video Marketing Plan: Audience - Who are you trying to reach? Goals - What are y...

If you listened to last week's episode, you would have heard me talking about B2B video marketing trends for 2022 and particularly how this can potentially add to what we can offer our clients as video producers and video strategists to grow our businesses and grow our clients businesses this year. So in this episode, I thought, what better way to follow on from a B2B video marketing episode than...

Are you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I’ve recently come across an infographic from Vidyard and it’s called The Roadmap to Using Video in Your ABM Strategy or Account Based Marketing Strategy and it got me firing on all cylinders so I want to jump on and record this episode live on YouTube and it’s also episode 233 on the Engage Video Mark...

Kris Ward is the leading authority in leveraging your time and scaling your business.  Kris is the founder of the Win The Hour, Win the Day philosophy.   After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscap...

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strateg...

How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by? The fact i...

In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agen...

Have you switched your profile to LinkedIn Creator mode? What is even a Creator mode anyway and why should you consider switching LinkedIn to Creator mode? All that and more in today’s episode. In this episode we cover: What LinkedIn Creator mode is. What it means for your profile. How you can benefit from it and grow your network. A quick run through on what you can expect when you switch on the...

As a video producer, should we be working to grow our own YouTube channel? And if so, what should we be publishing in order to actually grow our business? That’s the conversation we’re having today with the owner of a successful video production company who has also built her own channel to over 110K subscribers, and as a result, business is booming. When Jenn Jager started Plum Productions Video,...

In this episode I’m going to be sharing more about my experiences in a formal mastermind environment and why I genuinely believe that EVERY business owner, regardless of where you are at in your business right now, should be in some sort of mastermind, whether paid or informal.  So let me introduce you to our guest today. Wade Grundon, Head Business Coach at Entrepreneurial business school. P...

Released on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform. As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it...

G'day Strategists. A quick announcement that doors are now open (for the last time) to enrol in the Online Video Strategy Blueprint Course. Learn more now at https://www.onlinevideostrategyblueprint.com and join before doors close this coming Monday.

In today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today.  In this episode we cover: 5 Steps to Get Started as a Video Strategist 1 - Start and grow in confidence over time 2 - Be a Student of Video Marketing 3 - Be a Conscious Consumer of Video Marketing 4 - Lead with Value and your exis...

In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer.  Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video co...

Stock video, how do you feel about it? For many creatives thoughts quickly jump to generic, smiling, corporate boardrooms with just the right pinch of racial and gender equity or sunlight filled family rooms, with children perfectly dressed in pastel colours unwrapping an adorably cute puppy on an indistinguishable birthday. You know the type and there is a certain stigma associated with stock vid...

In today’s episode we’re going to chat to a fellow video strategist to find out more about how she and her partner have been developing their agency over the last few years in Armenia. Anush Mnatsakanyan is the Co-Founder and CEO of Burnwe, a video marketing agency. Burnwe is specialized in creating digital videos of all types and formats: from animated explainers to app tutorials, demo videos, an...

In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of  “The data never lies” and this couldn’t be more true for an online video strategy. Complete the Super Duper Annual Engage Video...

Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is? A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means. So to dive deeper int...

As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it. Brie E Anderson is a self-proclaimed anal...

When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success?

As a content creator, once you’ve been at it for any length of time the fact is that you’re likely to be metaphorically sitting on an untapped resource. Videos, podcasts, workshop recordings, past episodes all of that content, when categorised, transcribed, sorted and repurposed can be a massive asset to your content machine for your brand or business. But if the thought of all that work leaves yo...