Engage Video Marketing Podcast

Building a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, b...

One of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace. And in today’s episode I’ve invited one of the world's...

This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business.   What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as par...

Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains. As a business owner and entrepreneur, we're often dealing with a limited  amount of resources, be it time, money or team, on our m...

What do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out! In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey.  If you found this episode of value I’d l...

So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale.  But where do sales really come from and how can video marketing influence this? In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier. If you found this episode of value I’d love for you to reach out and let me...

Let me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business. You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need. In today’s episode we’re talking about how to el...

To really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for y...

One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms. Links mentioned in...

In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for...

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.  They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode. In...

There’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising platform with under-indexed audiences ready to target with their advertising...

Have you ever been to a library where they’ve removed the front covers on all the books? Or to a grocery store where everything is in unlabelled, brown cardboard boxes? It’s no surprise that it’s how we label and present things to an audience that can make or break its success. And when it comes to video content on YouTube, the title of the video is one of the most important things to get right. J...

G’day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update. Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon. But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now. Wh...

No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success. And, as a Video Strategist, our role for our clients is often to help them gain this clarity too. And it all starts with a hedgehog. Recently in my Accredited Video Strategist Program, we’ve been working a lot on ga...

Have you ever wondered what it takes to build an audience, and then a business using TikTok? The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone. But there is some secret sauce and that’s what we’re going to learn more a...

In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today. But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business...

You know how powerful story is in marketing. You’ve heard it before I’m sure, that storytelling allows for deeper levels of communication and connection than any other form of marketing. But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to ta...

You know what? You’re an entrepreneur and what that means is, you see opportunities. But let me ask you, are you seizing those opportunities and building the business that you want? The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I’m bringing back a highly sought after episode from las...

In this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video...

Have you ever found yourself sucked in by Watchbait on facebook? Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it? A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.

About 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn’t make a lot of sense to me, but I’m usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it’s over 50K. That was it though, and I didn’t really do much more, until mid-l...

We all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we’re super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business? In this episode let’s talk about measuring video success, ev...

Yesterday, in a 1:1 coaching session with a member of my Strategy Board mastermind group a fairly common question was raised, and its one I’ve heard again and again from fellow video producers and in fact any business that we are helping… and that question is… how can I get clear on my niche, And THEN … how can I communicate it to my target audience with the right messaging. Well, keep listening m...

In today's episode of the Engage Video Marketing Podcast, I am answering your question about starting a YouTube channel as a video production company. Let's dive in. In this episode we cover: Should I start a YouTube Channel as a video producer or video strategist? What content should I post to the channel? Links mentioned in the show: Episode 165 - YouTube Programming Strategy If you found this e...