Engage Video Marketing Podcast

In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton. A little bit about Therese: When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her.  Therese knows how to speak to brands to secure collaborations, c...

In this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too.  If you found this episode of value I’d love for you to reach out and let me know on Instagram @eng...

In this episode of the Engage Video Marketing Podcast, I am  joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospectin...

During the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process. In this p...

In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and s...

Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a...

Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quali...

Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques. In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the dis...

In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but...

Breaking Down Video Strategy Goals: The Heartbeat of Success Hey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!

Diving Deeper into Video Strategy Hey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.

The Engage Video Marketing Podcast is back with a brand new refreshed and rebooted series from 16th September 2023... In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels. Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a...

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time? You have got to listen to what Armando has to share today. Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. H...

Should you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands. Brandon Birkmeyer is a personal branding specialist and is host of the...

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unrave...

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features? In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more.  It’s time to give our LinkedIn Profiles a little love. Kay is a resourceful Creative Director with experience in leading and inspiring design and conte...

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts? In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy. Latasha James is the Founder and Creative Director of James + Park, a social-first video ma...

If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you? In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an en...

If you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy. And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in. If you found this episode of value I’d love for you to rea...

In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget. In this episode we cover: The learnings I’ve gained about: Thumbstop ratio (3sec view / impressions) Retention / Thruplays CTR / CTP Click to purchase CPA & AOV AAC RO...

It’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies...

Here's my final 'Best of' episode from the archives of 2022. Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.

Welcome to 2023! Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series. This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.