Embodied CEO

In today's episode, I'm sharing nine strategies to nurture your leads so you get more sales. Generating leads is only half the battle. Once they're in your funnel, you have to continuously nurture them with valuable content that build authority and trust. Otherwise, they'll just be sitting there not taking action, and you'll have wasted all of the money it took you to get them. Tune in if you're r...

In this episode, I'm getting really candid about the challenges I've been faced with lately in my business. When you're a leader going through hardships you can either choose to run away from it and give up, or you can embrace the uncomfortable and choose to learn from it and better yourself. I'm choosing option number two. Tune in to learn how I'm finding opportunity in chaos and stress.

In this episode, we're diving into my top strategies for maximizing your lead generation. Not only do I discuss tips for generating and nurturing leads to get them to convert, I also cover how much of your ad spend you should dedicate to lead generation, and the biggest mistakes people make when it comes to lead generation and how to avoid them. Be sure to tune in!

In this episode I'm giving you a behind-the-scenes look into the success of our pop-up podcast series. I tried something that had never been done before, and it definitely paid off. We generated almost $40k in revenue and had a 507% return on investment. Tune in to learn how we executed the series and how you can implement something like this in your business!

In this episode I'm sharing my top five ways to get the most results with your marketing. There are so many areas people consistently mess up and make mistakes that stifle their marketing potential. Tune in to learn how to avoid those mistakes and what actions you can start taking today to maximize your results.

In this episode I'm answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The truth is, it's different for each individual person, and there are a variety of factors that determine whether or not you're ready for ads besides the number of products you've sold organically. Tune in to find out how to know if YOU are truly ready...

In today's episode, we're talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your business. Selling becomes a piece of cake once you start to acquire a following of people who trust you. Tune in to learn what strategies you can start implementing in your marketing today to attract these kinds of followers.

In this episode, I'm walking you through Team Hirsh's exact process on what to do if your ads aren't converting. First you must do quality control, then check the copy and creative, then test different audiences, and finally analyze the offer itself. Tune in to learn how we tackle each of these steps and the mistakes you need to avoid making.

In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the problem doesn't lie in your strategy, your funnel, or how you've set up your ad. Instead, it's usually that your messaging and positioning of your offer is off, or that there are issues with the offer itself. Tune in to learn how to diagnose whether you...

In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space that is only getting more crowded by the second, it is crucial for our success as entrepreneurs to attract the eyes of our potential customers/clients. Tune in to learn what you can do to show up louder and bolder than everyone else.

In this episode, I'm taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategize, and explain why you need to be clear on your ideal customer, your offer and your messaging, and your marketing goals. Tune in to learn how to create a marketing foundation that will set you up for success with your ads.

In this episode, I'm speaking to the importance of "top of mind" marketing. If you're not the first person your audience thinks of when they decide they need what others in your industry are offering, they're probably going to choose your competitors. Tune in to learn how you can strategically market your business so that you are always top of mind for your audience.

In this episode, I'm breaking down the three conceptual keys you MUST have in place before you're ready to start running ads. If you don't have the proper foundation in place, if your funnel is broken, if your messaging is off, if your offer isn't good, ads will only amplify that. Tune in to learn how to make sure you have the proper foundation in place to successfully run ads.

In today's episode I'm talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. I know that being transparent about the struggles I've faced as a CEO will help out my fellow entrepreneurs who are struggling right now. So if you want to know more about the biggest business lessons I've learned that will help you if you're going t...

In this episode, I'm talking about, you guessed it, numbers! That's because when it comes to marketing, the answer to your problems almost always lie in the numbers. From setting your goals, to tracking your data, to analyzing your results I'm diving deep into all things numbers. Tune in if you're ready to shift out of your fear of numbers and learn how to make sense of them.

In this episode, I'm breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It's critical to make sure that you're not just using both types of budgets, but that you're using them both correctly. Tune in to learn more about how to set these budgets up, how much money you should allocate towards them, and how to interpret your results.

Today's episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through them and ultimately convert into a client. I lay out how I've done this step-by-step with my own signature course, Ignite, and the strategies I've implemented within the course that easily gets my students to convert into buyers. Tune in to learn how yo...

In this episode I'm talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I think will set marketers up for success not only now, but for the months to come. If you're just trying to wait things out, you're going to fall FAR behind - but those who pivot and adjust now will be able to make it through. Tune in to learn more!

In this episode I'm diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquidating offer that does exactly what the name implies - it liquidates the ad costs to pay for the leads and drives them to higher priced and leveled products and services. I've noticed a lot of people are making the same mistakes and messing up with th...

Getting your audience and leads to take action is every entrepreneur's and business owner's goal, but getting them to actually do it isn't always so easy. Well, I should say it's not easy if you don't know the right strategies to drive them to take action . So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers , and I'm lettin...

Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an "influencer," but really, I think they should be called an "influential entrepreneur." In today's episode of The Hirsh Marketing Underground Podcast I'm discussing and defining the differences between...

In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you're successful right now, it's always good to remind yourself of these keys and keep them in the forefront of your mind, be...

"How do I reach more of my target audience?"  Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special 'ninja' targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you're trying to attract.  First, you have to get clear on who your target audience is, an...

Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If you care about your business you must prioritize visibility.   There is one major thing you have to do in order to do this: CREATE VALUABLE CONTENT.  I repeat: CREATE VALUABLE CONTENT.    I guarantee that committing to creating consistent and valuable...

Today, I'm going to talk about a difficult scenario:  What to do when your leads aren't converting to buyers.  If you're in this situation, don't run or feel bad!  This is a very common problem with very tangible solutions.  In this episode, I'm sharing the four main reasons why your leads are not converting and why the last thing you should do is just throw your hands up and say, "this isn't work...