Embodied CEO

Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work".  Scaling doesn't come easy... but it also doesn't have to be this scary and mysterious process!  So if you're in a position where you're trying to increase not just your ad spend, but also your revenue from ads, then this podcast is for you. In this episode I'm going to...

Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liquidating offer funnels.   This success didn't just pop out of thin air…  My team implemented specific strategies from the start in order to make our lower ticket offers profitable in the long run.    Why is it so important to invest this energy into yo...

A very common marketing question I get is, "When will I see results?" Are we talking a year? A month?  Six months?  I think it's safe to say that when it comes to marketing, most people don't want to play the long game.  Why should they? Playing the waiting game can be nerve wracking because of the uncertainty that comes with it.  Because like with most things, there's not one right answer... … bu...

This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend?  It's a bit more complicated than "Increase your ad spend when..."  In this episode, I'm walking you through:   When you should increase your ad spend How much you should be spending Which numbers you need to track through the entire scaling process  I'll also go over the #1 mistake I see peo...

Over half the time when marketing isn't working, it's because of MESSAGING.  You could have the best strategy in the world and it wouldn't matter if your messaging isn't dialed in.  The theme of this episode is how important it is for you to know your customer on a deep, deep emotional level so that you can get your messaging on point.  Tune in to learn how YOU can really understand and connect wi...

Lately, a lot of people have been asking me one question over and over again, "Emily, what is your secret to keeping a 95%+ client retention rate?"    There are four secret ingredients that go into my Hirsh Marketing high client retention rate "Secret Sauce"    When combined, these ingredients are powerful.   In fact, using my "Secret Sauce" has resulted in my company having a 100% retention rate...

Are you afraid of failure?   I'm willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there's nothing wrong with being afraid of failure.  Because in failing, you learn and you continue to grow. As you and your company grow, you find things that work from failure.  And there's a lot of value in putting a percentage of your time and money and energy int...

Let's go back to the basics.  They might be foundational things, but they are extremely important to focus on because honestly, most success in marketing comes from mastering the basics.  In this episode, I'm going to go over the three most important things that you can do right now to better market your business. I guarantee that all three of these things will improve your marketing, lead to posi...

I've been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should be super excited about this fact too. In this episode, I'm going to tell you the exact strategies we implement with our live webinars here at Hirsh Marketing along with: How to shift your messaging to be as relevant as possible to the current climate ...

What is the most important thing in marketing? For me, it has to be MESSAGING. You've got your targeting, strategy, and offer down... but none of that matters if you're not able to nail your messaging. In this episode, I'm going deep into why messaging matters, plus... The process I go through with my team to make sure our messaging is on point Common messaging mistakes I see marketers make How yo...

One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strategy until you get your desired results. During this time of universal crisis, it may feel harder to stay focused than usual. After all, you're being bombarded with endless social media distractions that have the potential to derail both you and your...

One of the most important parts of marketing is actually the free "value" content you share with your audience. Because, if your free content is good enough that people would pay money for it… your audience will know that what you sell will be even better! In this episode, I'll explain why free content that's truly helpful to your audience makes selling so much easier, PLUS… Why you should put AS...

A "true" entrepreneur doesn't let anything get in the way of making things work - even a financial crisis.  In this episode, I'll explain WHY, plus how you can make a choice to change your current + future reality, right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-178

Lots of people have asked how I'm "doing it all" right now. And like you, I don't really have another option but to show up! I could easily crumble under the pressure (and I've let that happen, briefly).  But I'm consciously choosing, over and over again, to become a stronger, better person through all of this - and build a stronger, better business, too. In this episode, I'll talk about how (+my...

I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this does NOT make you "bad" at business! But also, consider this your wake-up call.) In this episode, I'll breakdown the reasons why your accountant should NOT call the shots right now.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode...

With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually…  This episode answers a few of those questions (+shares my biggest piece of advice for everyone!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-175

Curious about the experience of being a Hirsh Marketing client?    In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel.    For complete show notes, visit - www.hirshmarketing.com/podcast-episode-174

There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team.   But you can't automate everything, all the time!   In this episode, I'll explain the ways my company incorporates BOTH pre-scheduled content and personal, customized content (in marketing + delivery of our product).   For complete show notes, visit - www.hirshmarketin...

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.)   But today, I'm sharing a real-life story (from a Hirsh client!) to explain why that's the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 2...

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying…  You have to ask for it, over and over again - in an environment that's safe, supportive, and receptive.  In this episode I'll explain the epiphany I had around "how" to best ask for feedback in a way that invites real, honest answers. For complete show notes, vi...

Most advertisers (including my team) use standard retargeting ads… But in this episode, I'll show you how we're using podcast content to retarget potential clients back to their unfinished applications - with huge success! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-170

There's one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The "pre-launch" is essentially a warm-up to your actual launch.  And in this episode, I'll explain why it's vital, what it includes, and how to maximize its potential.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-169

If you're just starting to run ads on Facebook, you don't have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize your account, right?  In this episode I'll share a *trick* we use to speed up the process - AND an important caveat.  For complete show notes, visit - www.hirshmarketing.com/podcast-episode-168

The #1 thing people get wrong with ads is… REPORTING.  Because, it's actually really hard to get accurate reports to explain exactly what happens to your leads - through the whole funnel.  In this episode, I'm going deep into our brand NEW system for reporting all the data, including a detailed description of our incredible (I mean, literally INCREDIBLE, all-inclusive, best-of-the-best) spreadshee...

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what's happening worldwide with the recent COVID-19 outbreak.) In this episode I'm sharing 5 things you can do RIGHT NOW to support your business (+how I'm personally doing each of these, too).  For complete show notes, visit - www.hirsh...