Embodied CEO

Email marketing is such a huge piece of digital marketing, but what happens when everybody has AI agents filtering their emails? Are we going to have AI talking to AI through us? In this episode, I'm sharing why I don't think typical email marketing formats are necessarily going to continue to work, whether we're going to have to start writing copy for agents, and some things I'm thinking about te...

This quarter I'm not overhauling a single thing. I'm sharing what we're stopping in Q4, what we're doubling down on, and the 30-day live AI-proof cohort I'm building for our clients. Plus the 30-day face-to-camera challenge I'm doing because I know I'm not good at it yet. Tune in now.

In this episode, I'm sharing where I think coaching and digital products are heading and why I believe every offer is about to include some form of simple software. I talk about why I've stopped using the word "coach," why speed and ease matter more than ever, and how you can turn your lived experience into tools that make getting results easier for your clients. I also share what I've been buildi...

"It's the holidays, nobody's buying" is a story, not a fact. In today's episode, I'm walking you through how I plan Q4 so it becomes one of our best quarters. I share how I get every idea out of my head, decide which few are worth my team's time, and why the people joining your audience right now become your buyers in Q1. If you want to finish the year strong and still enjoy the holidays, this one...

Paid ads are the fastest way I know to get in the driver's seat of your business growth, but only if you're ready for them and go in with the right mindset. In this episode, I'm breaking down when it's actually time to run ads, why most people are ready sooner than they think, and why ads are an amplifier, not a fix for a message or offer that isn't working yet. If you've ever tried ads and walked...

In today's episode, I'm sharing a conversation I had with my content manager that I couldn't stop thinking about: creators and business owners are not the same thing. I break down why I see today's biggest creators as the new Hollywood movie stars, why there's an element of luck and algorithm in that path, and why building a business doesn't come down to luck at all. I walk through the traits and...

In today's episode, I'm sharing one of the most profound experiences I've had yet: an 11-hour somatic immersion. I get honest about the emotional patterns I picked up as a kid, when I was labeled "too much," and how they turned into the hypervigilance, accommodating, and constant doing that helped build my business, and why they've also been costing me deep connection. I talk about what it looks l...

A slow sales month or a launch that doesn't go as planned can send even successful entrepreneurs spiraling: What if this doesn't last? What if the rug gets pulled out from under me? In this episode, I share how I coach my mastermind clients through those moments and how I handle them myself, even with a big team and a big payroll. You'll learn why resisting fear only makes it louder, the simple st...

In today's episode, I'm back after a short break and diving into the perspective on AI that's been consuming my thoughts lately, all sparked by one line a friend sent me: "Have AI do your chores, not your art." I break down what that actually means for how I'm using AI in my business and with my team, why I think AI will take over operations and HR before it ever replaces real creative or strategi...

In today's episode, I'm breaking down the real strategy behind my growth, and it's not a fancy framework or a perfect plan. I'm walking you through how I went from a $22/hr virtual assistant to running ads for people like Marie Forleo and Amy Porterfield, and the thing that actually got me there wasn't more information, it was messy, imperfect action. I'm getting into why overthinking and constant...

In today's episode, I'm sharing what happened when I went 60 hours completely without my phone. My content manager and I took a surprise trip you guys voted on (New York won), and for almost three days I had no idea where we were going or what was next. I'm getting into what that disconnection did to my nervous system, why talking to strangers felt like facing death to me, and how it led to some o...

In today's episode, I share the one trait I believe separates entrepreneurs who build lasting success from those who don't: how fast you get back up when something doesn't work. I open up about a recent scare in my own business, where a white-label client deal turned into an unexpected $19,000 chargeback, and how I worked through the frustration to keep moving forward. I also talk about the realit...

In today's episode, I break down exactly what happened during my first VIP day in the new office, and why I almost talked myself out of charging what I'm worth. I walk through the real process I used to get a client crystal clear on his ideal customer, his offer, and his messaging in just one day, something 11 years of experience taught me that no AI ever could. I also get honest about the fear th...

In today's episode, I'm getting real about something I've been sitting with all week: self-sabotage, and how it shows up in ways I never expected. I always thought self-sabotage meant doing something on purpose to work against your own goals, until I realized how wrong that definition actually is. I'm walking you through the book that cracked this open for me, the question my mentor asks that chan...

Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm breaking down why a cheaper offer can quietly cannibalize your best seller, why the people who "can't...

In this episode, I'm sharing the one 30-minute rule that's completely changed how I start and end my day, and why I almost didn't do it because it meant fighting my own phone addiction. I also get into something I don't think I've talked about before: what happens when ideas hit you so fast you can't even keep up with writing them down, and why acting on all of them immediately might be the worst...

In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the no-replay strategy, to the webinar itself, the pitch, and the follow-up sequence. I'm also getting into the two...

In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest laun...

In this episode, I'm breaking down the exact behind-the-scenes numbers from our most successful launch to date, over six figures in cash from just $6K in ad spend. I'm walking you through the entire funnel, from the landing page conversion rates to the VIP upgrade offer that ended up funding more ad spend, to what our show up rates looked like and why they matter less than you'd think. I'm also ge...

In today's episode, I break down what I believe are the two biggest traits separating our most successful clients from everyone else, traits I see over and over when I look at seven and eight figure founders. I also share how I use deadlines and urgency in my own business, even when it means things don't go exactly as planned. If you feel like you're doing everything right but still stuck, this on...

In today's episode, I open up about the season of duality I'm in right now, experiencing record-breaking months in business while navigating one of the most personal and challenging chapters of my life. I talk honestly about what it's like to feel grief and fear in one moment and excitement about hitting $10 million the next, and why I don't think that's something we talk about enough as leaders....

In this episode, I'm sharing why so many business owners lose sight of the actual point of marketing and get buried in tactics instead. I'm breaking down why good marketing isn't about convincing or persuading anyone, it's about making a real connection between where someone is and where they want to be. I'm also talking about why the offer itself matters just as much as the marketing around it, a...

What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me become a stronger leader by not letting my external circumstances dictate how I show up. Because the tr...

In today's episode I'm breaking down the exact formula I use to set goals that most people would call crazy, and why that's actually the point. I'm sharing the two things that have to be true at the same time for it to work: you have to believe the goal is possible, but you also have to be completely unattached to whether you actually hit it. I get into how I'm applying this right now to my new co...

I get asked this question more than almost any other: how do you actually know when you're ready to run ads? After 10 years and countless client launches, I finally broke down the real answer, and it's not about revenue or how long you've been in business. There's a specific sequence most people skip, and skipping it is exactly why their ads "don't work." I'm walking through the two things that ha...