Embodied CEO

In today's episode, I'm sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there has been a declining interest in webinars this year - that doesn't mean that they don't work, but it does mean that maybe there's a better alternative out there. I believe I know exactly what you'll need to leverage in your marketing in 2021 to stand o...

In today's episode, I'm reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business lessons that I learned throughout the year and I believe that it's important that I be as transparent about them as possible with you my friend. Why? Because I know that, like me, you are committed to growing, expanding, and improving as an entreprene...

In today's episode, I'm sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo. As the online space gets more saturated with more coaches, with more webinars, with more podcasts, whatever it may be, it is only becoming more difficult to stand out. Everyone is used to the same old cookie-cutter strategies that have been copied...

In today's episode, I'm sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their audience. That is: your number one priority as a business needs to be delivering value and impact. I truly believe that this is the differentiating factor between businesses that are successful and successful marketing campaigns versus those that ar...

In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to my colleagues, I've been able to see behind the scenes from a lot of businesses at a lot of different levels offering a lot of different offers. Through that, I've noticed that there are some consistent themes as to what generally holds people back...

In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transparent with you, part of my strategy for the launch was to sell the course on a webinar… and it converted at 0%. That has NEVER happened to me before. And I could keep "failures" like this from you and pretend like there were no bumps in the road durin...

In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at t...

In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought you success in 2020 may not necessarily still be relevant next year. Tune in for my predictions that I've based on trends I've noticed as we are finishing out Q4 and what I believe will set people apart and generate the most success next year.

In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just created for our clients. A core value of mine is leveraging paid ads for your business in a holistic way, not by only doing organic marketing, not by only doing paid ads, not just through affiliates. That's why first I dive into four strategies that yo...

In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneurs to take time off to not only recalibrate, but to protect ourselves from the stress that our roles entail. I'm sharing all the juicy details from how I structured this time "off," the impact it had on my mindset and my vision for my business, and so...

In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just used during my highly profitable Ignite launch that helped my team move the needle forward most. Some of these are strategies we've seen our clients use in their six and seven figure launches that we've built upon and expanded, and some are completely n...

In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to really lean into and capitalize on your warm audience for Black Friday and in December going into the New Year, if done strategically. Tune in for more on my best marketing practices for the holiday season and the biggest mistakes to avoid if you want to...

In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and where you want to see your business go in 2021. Many people see ad costs go up in Q4 and are quick to decide that means they should pause their ads. That is not the case. Even if costs are higher, you can still be profitable. Your audience still needs yo...

In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, that isn't a sign to throw your whole offer a way, it's a chance to adjust and pivot. I'm sharing with you a number of strategies you can implement if your small priced digital product isn't profitable right now, including how to get your cost per lea...

In today's episode, I'm discussing a common theme I've noticed during the course of my latest launch - which is that you don't need more information, you need to execute. All of the answers you need to figure out your marketing are available everywhere you look, but even though people have the answers, they're afraid to take action because they don't want to fail. You'll never make progress if you...

In this episode, I'm teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are those strategies? First, I'm teach you the #1 foundational strategy you must have in place FIRST, before you ever even think about running an ad. Next, I walk you through how you can calculate your ad budget based on your sales goals. Finally, I let y...

In this episode, I'm explaining what buying data really means. One of my core beliefs is that if you aren't willing to invest in your marketing in some capacity, whether it's paid ads, building a funnel, organic marketing, etc., then you are leaving money on the table and your business isn't going to grow. Buying data is an investment that you make in your marketing that allows you to get the inte...

In today's episode, I'm showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I've seen way too many people throw money at an ad, cross their fingers and hope for the best, and then simply shut the ad off or let it go stagnant when it doesn't produce the results they want. They do that because they have no idea what the next steps they should be taking are. If you h...

In today's episode, I'm discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and this leads many people to seek out templates and cookie-cutter strategies that were made for someone else's business. While those strategies may have worked for someone else, their business, offer, funnel, and audience is not the same as your own, and...

In this episode, I'm shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my clients, my students, my colleagues, etc., I've released the one thing that hangs up 90% of people in their marketing is their messaging. More often than not, the problem is that they aren't going deep enough in their messaging because they aren't clea...

In today's episode I'm uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you're utilizing, and how you're planning your ads. If you can't seem to get your marketing to work no matter what you try, I bet it's because you're making one (or all) of these mistakes. Tune in to find out what to avoid in your marketing so that you can...

In today's episode, I'm walking you through the exact process my team follows to determine when it's time to either optimize or scale our ads. Marketing is an ever evolving process, and you're never truly "done." Even if your ads are doing well, there's always room to improve! Tune in to learn how to easily identify when it's time to scale and optimize your ads so you can turbo boost your ROI.

In this episode, I'm giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I've ever been a part of. The reason why the biggest names in the game are using this strategy is because it works, every single time. I'll be teaching you how to maximize a live launch with a pre-launch by walking you through exactly how I've done it for...

In this episode, I'm sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even millions of dollars in return on your ad spend. If you're ready to increase your sales conversions and make bank, tune in today's episode to learn my exact process for doing so and the fatal mistakes you must avoid.

In today's episode, I'm showing you exactly how to diagnose your biggest marketing and business problems. It's not rocket science. All you have to do is bring it back to the basics, know your numbers, and set aside time to implement the necessary changes. Be sure to tune in if you're ready to stop feeling overwhelmed and frustrated and shift into action to finally solve the problems that are plagu...