Embodied CEO

In this episode, I'm uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing make retargeting ads sound so sexy and cool, that they'll make you a ton of money. Retargeting ads do work, and can reach a very hot audience for a minimal amount of spend… but only if done right. Tune in to find out if you're doing your retargeting a...

In this episode, I'm challenging you to focus on the experience you're creating for your leads and customers and ensure that it is better than your competition. It's not about the product you create, your webinar, your video, your marketing strategy, the end product that you're giving. It's not about that. It's about the experience you're creating. Yes, people care about the problem your product o...

In today's episode, I'm sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freezing temperatures with my husband and three kids, and we were very fortunate and blessed to have had a wood burning fireplace and a freezer full of food to eat during that time. I believe this experience happened for a reason, and it taught me many va...

In today's episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it's incredibly difficult to pull off successfully. Still, I see several influencers promoting the value ladder and how eve...

In today's episode, I'm uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It's your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always be able to sell your product or offer, no matter what's going down online. However,...

In this episode, I'm talking all about the bane of every marketer's existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you're not tracking your metrics, how can you make sound, logical decisions for your business? Tune in to find the clarity you need to accurately track your...

In this episode, I'm uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand awareness ads, which is to build your warm audience. Tune in to find out why run...

In today's episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads, Google Ads, doing Dream 100 and PR outreach, writing a book, creating a webinar,...

In this episode, I'm pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that's not what your audience cares about! They care about the results th...

In today's episode, I'm answering one of my biggest FAQs, "when is it time to increase my budget?" There are two key reasons for increasing your budget: A) your ads are converting and it's time for you to scale, or B) You're not currently spending enough to get traction with your ads. In both situations, many people freeze and don't give themselves permission to increase their ad spend. Tune in to...

Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently show up and build your warm audience. There are two main ways you can do this: through visibility content or some form of lead generation. So what does that all entail? Tune in to today's episode of The Not For Lazy Marketers Podcast to find out!

In today's episode, I'm exploring a question that's circulating online (especially with the new iOS updates) of "what happens if Facebook marketing stops working?" Does that mean it's the end for anyone who advertises on Facebook? Possibly… but not if you have a solid marketing foundation. Tune in to learn how you can guarantee the success of your business for years to come even IF Facebook dies.

In today's episode of The Not For Lazy Marketers Podcast, I'm calling out a commonly held mindset in the digital marketing industry that if you have a high converting, successful funnel, you can just let it run on autopilot without ever lifting a finger again. That'll get you on the fast track to failure. If you want long term success, you must have the ability to pivot and adapt to stay on top of...

In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converting?" When this happens, it's easy for many of us to become gun shy because we're afraid of losing money. Whatever you do, don't give in to that knee-jerk reaction to shut down your ads and run away forever. I've got two immediate action steps you can...

In today's episode, I'm diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise it's not a bunch of secret ninja tricks that are impossible to implement. In truth, it's simple. It all boils down to your messaging, creating a complete and cohesive strategy, and knowing your numbers. Tune in to learn what action steps you can take...

In today's episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we do in our Ignite course. One of the questions I am most frequently asked is if my ad is doing X, Y, Z, or if my results are showing this, what are my next steps? So this training is all about how to strategically analyze your ad results to confident...

In today's episode I'm sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused much anxiety, confusion, and questioning in the digital marketing space, so I'm going to ease all of that for you and breakdown exactly what you need to know and pay attention to. Tune in to learn more about how this new update will impact your Faceboo...

Today's episode may be triggering, but you need to hear this. You don't need to show up everywhere to be successful. You certainly can if that's what you choose, but the idea that you have to try all of the things, that you have to document every part of your life and success, that you have to post 5 times a week or do 3 Instagram stories every day just because someone else is in order to be succe...

In today's episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless strategies, techniques, platforms, and channels that are constantly changing and evolving. It can be so easy to get caught up in what everyone else is telling you should be doing or trying. But if you fail to say no to some opportunities and continue t...

In our final episode of the year, I'm reflecting on seven of my team's 2020 best overall marketing practices that I believe will be crucial to pay attention to and implement as we move into 2021. From getting ultra clear in your messaging, to utilizing a hybrid webinar strategy, to incorporating audio into your delivery, and all kinds of other key strategies, everything I'm sharing in today's epis...

In today's episode, I'm diving into all of Team Hirsh's best practices for creating an extremely profitable high ticket funnel. Now, I define a high ticket funnel as a service that you sell via an application or a sales call, and they are my bread and butter. My entire business revolves around high ticket sales funnels, because we sell everything through an application and have a sales call, with...

In today's episode, I'm sharing Team Hirsh's best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that's going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnel...

In today's episode, I'm sharing all of our team's 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don't work anymore, don't listen! They absolutely do, when done correctly. Tune in to learn more about the strategies my team has implemented for countless of our clients and even in my own business to create impactful, high-converting webinars so you know e...

In today's episode, I'm sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for selling to your audience, I think we can all agree there. However, there seems to be a point of contention in the digital marketing space where 50% of people insist that live webinars or live launching is the way to go, and the other 50% of people t...

In today's episode, I'm giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I'm sharing the four keys to planning and executing a profitable marketing strategy, as well as the hottest (and coldest) 2020 marketing trends so you know exactly what to expect as we shift into 2021. Tune in to learn more about the simple, actionable s...