Embodied CEO

In this episode, I'm giving my honest answer to the question, "is using paid ads cheating your business growth?" In short, the answer is absolutely NOT. Paid ads amplify your current success and accelerate your growth much faster than organic methods alone will. You don't have to achieve X, Y, or Z things organically before you can start using paid ads either. Tune in to today's episode to learn m...

In this episode, I'm sharing Team Hirsh's current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive changes in the backend of Facebook Ads Manager, and our iOS task force is constantly researching, creating solutions, and implementing new strategies to stay on top of everything. Everything we think we know changes by the day, and if you aren't up to...

In this episode, I'll show you how to define your business's "one thing". As entrepreneurs and visionaries, we're often overwhelmed with an abundance of initiatives, projects, funnels, and offers with THINK we should be doing, when they don't actually move the needle forward in our business. Instead, if you can get ultra-clear on the one thing your business does better than anyone else and clearly...

You will always experience periods of hardship in your business, that's just reality. Not enough entrepreneurs are open about these struggles, but we all face them. When things are hard, your instinct may be to start completely over. I've certainly had those thoughts. But often, the answer lies in what you already have, not in jumping over to a shiny new thing. Tune in to today's episode for a mes...

In this episode, you'll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on themselves. Their webinars, sales calls, etc all focus on their own credentials and experience. On top of that, they also place a strong emphasis on all of the components and features, hoping that alone will be enough to entice their offers. That's not...

In this episode, I'm dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we're seeing now is only the beginning, even Facebook themselves have said so. If you're not prepared to step up, adapt, and pivot to meet the new demands of this new era of digital marketing, your business will fail. Tune in to learn more about what to expect from all these changes in...

In this episode, I'm sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artform. It takes several iterations to get it right. I have often found that the biggest breakdown in a webinar funnel is actually the webinar itself! You'll walk away from this episode with two clear actions you can take today to instantly improve your...

In this episode, I'm sharing more about Facebook's push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook's goal f...

In this episode, I'm sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftentimes, entrepreneurs are too afraid to be specific enough in their copy so that they're deterring customers who aren't the right fit because they don't want to lose out on those sales. The problem in staying too broad in your messaging is that it preve...

In this episode, we're chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it's more expensive to market on Facebook than it was a few years ago, it remains the cheapest and most effective way to advertise online. You can and WILL find success with your Facebook ads, but only if you're able to adapt to the new era of digital marketing we're facing. The...

In today's episode, I'm sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be intentional with your strategy and continuously test, refine, and repeat. Second, you must release your fear of failure and stop holding yourself back. A good friend of mine was able to do this, and a year after creating her new business, she was able to...

In today's episode, I'm going on a much needed rant. There's this misconception that running a digital business is, and should be, easy and that if it's not that way for you then you're doing something wrong. NOT TRUE. Sure, you have the potential for more reach and impact with a digital business, but if you throw out the core foundational components of your business expecting things to be a piece...

In today's episode, I'm sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go into it with the expectation that they'll be instantly profitable, when that is not the reality. Before you can become profitable, you first have to hit your break even point. How long should that take? What benchmarks do you have to set to get there? W...

Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don't equal a converting strategy or more sales. In some cases, it results in less because you're making the journey too confusing for your leads. That's not to say they're bad strategies, but they aren't what's going to move the needle forward for your busi...

In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you're only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you'll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you...

In this episode, I'm shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your result...

In this episode, I'm diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That's because you own your email list, so no matter what happens online, you'll still have that list of people who will buy from you, IF you're doing this right. A lot of people a...

In today's episode, I'm encouraging you to take the time to look at what's really driving the needle forward the most in your marketing, what's not and create a "stop doing" list. There's so much noise out there that suggests we as marketers need to show up on every platform every day, that we should try this new strategy or software, etc., or else we'll get left behind. If you continue to spread...

In this episode I'm diving into the do's and don'ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don't connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh's best practices for ad creative, including: using...

In this episode, I'm sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I'll walk you through potential reasons you haven't been able to successfully scale in the past, actions you can take today to grow and scale your business, the key differences between scaling vertically vs. horizontally and why you should always be doing a little of both...

In today's episode, I'm walking you through a case study of how we were able to improve our ad results for a client's webinar in just 30 days by following the process of testing, refining, and repeating. Specifically, we looked at optimizing the client's messaging, targeting, and offer. These are the three most important components to improving your marketing results. I guarantee that if you commi...

In this episode, I'm sharing a hard marketing truth: your audience doesn't care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer,...

You're in for a treat with this episode my friends, because I'm sharing strategies you can implement right away to instantly improve your ad targeting. One thing Team Hirsh is seeing right now is that there are a lot of audiences that are becoming increasingly oversaturated. So how do you still find success with those audiences? How do you find new audiences to test? How big should your audience s...

In this episode, I'm diving into the difference between marketing a brand versus marketing a funnel. There's a misconception in the digital marketing space that once you get one funnel "perfect" you'll have a massively successful business and you'll never need to do any more work. But that's not true. The only way to create long term success is to market your brand/business as a whole and create m...

In this episode, you'll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most people think that they've already nailed this, when in reality, their understanding and definition is extremely surface level. Having a crystal clear understanding of your ICA will make everything in your marketing easier, and will result in much mo...