Embodied CEO

Want to know if Facebook ads are too expensive right now? Curious if they are still effective?  Wondering if you should even try? Then you HAVE to tune into this episode. People ask me multiple times per week if ads are too expensive, so we are dedicating an entire episode to that question.    Inside, I break down lots of misconceptions about ads, how to adjust your strategy to succeed in today's...

Ready for an Emily-style rant? Today I'm going HARD on this idea of PASSIVE INCOME.  Everywhere online I see people promoting the idea that you can create a course, launch it, and keep making money without any effort. That has NEVER been true, and it's even less true today. In this episode, I seriously bust the passive income myths and dive deep into the mindset you need to adapt if you're going t...

I brought my Dad onto my podcast!  Join me for this very special interview where my Dad shares some of the BEST advice from his 25+ years as a serial entrepreneur, what he wishes he knew when he started, aaaaannd maybe even some secrets from when I was a kiddo.    I always learn something insightful every time we talk, and I'm so excited to share some of his wisdom with you!

Curious if Facebook Lead Form Ads even work? We ran a series of tests, so you don't have to!  The results? Not as clear-cut as you'd think.    Join me for this episode where I break down how we ran our tests, all the exact results (with LOTS of data), and how to decide if these ads might work for you!

Nobody is good at everything. Personally, I'm terrible at networking!    It's so easy as an entrepreneur to get distracted by everyone else's strengths and think you need to focus on your weaknesses to grow.    But the opposite is true! It's far more effective and efficient to focus on your STRENGTHS and downplay your weaknesses.    Check out this episode, and I'll break down personal stories from...

Unless you're raking in over a cool million in revenue, you should only be marketing ONE offer. However, you also have to continually create fresh content, so your audience doesn't become bored.  So...how do you do this without tearing everything down and starting fresh each time or making massive changes to your offer?  I break it all down in this episode! 

Feeling overwhelmed at the thought of HOW to achieve your goals?   I feel that way sometimes - but then I use my 3-step process for getting OUT of overwhelm and into momentum so I can achieve my goals.  You do not have to stay STUCK - ever. You can use the process I have used over and over again to get me to where I am today - a healthy, happy mom, wife, and multiple 7-figure  business owner who c...

Does marketing feel like gambling, like it's ruled by luck & hope, or like you're just throwing spaghetti at the wall to see what sticks? I promise you, it doesn't have to feel this way.  In fact, there is a marketing strategy that puts you in the driver's seat (aka you aren't doomed to be at the Facebook algorithm's beck and call). Listen to this episode where I explain exactly HOW you can take c...

Feel like you've tried EVERYTHING to increase your sales, but nothing seems to work? Don't worry, you're not alone – I'm here to help! In fact, I want to share with you a step-by-step strategic sales process that will help speaking to, nurturing, and selling your offers to your ideal clients a piece of cake. So check out this episode to learn how to improve your sales process (and the processes th...

Did you know lead generation can be easy for ANY business? When you follow our clear, step-by-step approach for strategic lead generation – it is! This strategy will put you in the driver's seat, bring new leads to your email list every single day, AND won't require you to constantly be on social media. Listen to this episode to discover a strategy that you can tailor to YOUR specific business to...

If you're desperately trying to grow your audience, but aren't seeing the qualified leads roll in… Then you need our incredibly simple system of using paid Facebook ads to help you grow an audience of buyers without being on social media 24/7. This approach involves very little time and money AND involves using valuable content you most likely already have — meaning, this works for ANY business at...

Sick of the social media hampster wheel but worried Facebook ads will just eat all your money?   Then discover our super simple, straightforward approach to using paid Facebook ads to turn your lead generation on autopilot!  This system works for ANY business. (Even if you've been told not to use ads until you have a bigger following or make more money!)  Check out this episode and discover how to...

Discomfort.  A topic nobody really, really likes to talk about. But I do! Because without embracing discomfort, you cannot grow as a person, as a leader, or as an entrepreneur. I'm actively working to develop myself into the CEO of a $100 million company, and the ONLY way I'm going to do that is to embrace discomfort every day.  From 5 minute cold showers to taking on enormous financial risks, I L...

Are you deciding between a live launch or an evergreen launch? Then you NEED to listen to this episode for some serious live launch tips. Inside, I'll share the pros and cons of both, the questions you MUST ask yourself to make an informed decision, what businesses are probably ready to launch live, and my process for deciding a launch strategy. More goes into this decision than you might think! L...

Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in the driver's seat and take CONTROL of your data, budget, and results.  Digital marketing is not gambling. It's a process. And when the process is followed, you cannot fail.  Remove the fear, apprehension, mistrust, or pure panic around spending mone...

What kind of experience do you want to create for your audience?     That's the question you should be asking yourself at EVERY stage of your business!  Because marketing is ALL about creating an experience!    In this episode of the Not for Lazy Marketer's podcast, I dive deep into the different experiences you can create, how to build an epic and aligned experience for YOUR specific audience, an...

Want to know where MOST people mess up in their marketing?    In HOW they talk about their offers.   This is a mistake I see almost every business make, and it's even something I struggle with myself. Because deeply communicating your offer is truly the most challenging part of messaging and the MOST important.   Tune in to this episode to learn how you can dodge this mistake and revamp how you ta...

"But what if it doesn't work?"    I get this question a lot when teaching new strategies to entrepreneurs.    Have you ever decided not to implement a new strategy, adjust your copy, or try a new approach out of fear that it won't give you the result you want?     Then you absolutely need to listen to this episode.   Inside I share the marketing mindset that's 100% holding you back from success an...

So much of leadership comes down to pushing yourself out of your comfort zone every single day…     Easier said than done, right?!    Over the last few months I've leveled up my leadership skills in a big way, and I want to share these crucial takeaways with you.    In this episode, I'm giving you all of the leadership advice I wish someone explained to me when I started growing my team. 

What if I told you it's possible to have your finger on the pulse of your company at ALL times…    … Well, that's exactly what metrics, KPIs, and my "Master Spreadsheet" are for!   In this episode, I'll show you how I track every micro and macro aspect of my company's performance to ensure we meet our big, bold goals… and why you should too!    Regardless if you have a team or not, tracking your m...

As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without feeling guilty, dropping the ball, or burning out.  In this episode of the Optimized Business Bonus Podcast Series, I'm going to share my biggest CEO secret weapons and life hacks that keep me focused and thriving!

To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 remote employees.    …. But I had a lot to learn along the way to get there.    In this episode of the Optimized Business Series, I'm going to share all of the challenges I faced as I stepped into my role as the company leader, and show you how I've...

No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable business (and one of our top company values.)  In this episode of The Optimized Business Series , I'll show you our processes and SOP's that drive our company towards greatness, while making sure we continue to set ourselves and our clients up for majo...

Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In this episode of The Optimized Business, I  show you how to step back and assess the gaps in your marketing and call out the three main ways to generate interest in your offers. Massive momentum here we come!

You've gotta do the work to grow your business… We all know that.    But so many people get caught up in the details they forget the bigger picture.    Today in Episode #1 of the Optimized Business Bonus Podcast Series I'm going to talk about the overarching foundation of a multi-million dollar business strategy as a whole, and share my best tips (and biggest mistakes!) with you.    Sometimes the...