Embodied CEO

When is it time to change an offer? I have a saying which is "Do 1 offer until you reach 1 million dollars". I'm not going against my own teachings here, but there's something else going on. The conditions in our market are changing, and people are holding on to their money. So you need to be careful about how you're promoting your offers, or else their effectiveness will diminish until you reach...

Every CEO must hear this.   The "set it and forget it" model of running online businesses is long gone.   It's a fragile model that can only exist if all businesses are having an easy time.   But when things get tough, the businesses that set it and forget it close their doors, and the true leaders are the one who stay.   Don't worry though, by following the basics on this podcast episode, you're...

Running ads online is not like it used to be.   Not that long ago, we saw returns of 6:1, 10:1, even 20:1!   Because of market saturation, heavy competition, and businesses willing to invest a lot into client acquisition, getting a high return on your ads is getting tougher.   But it doesn't have to be.   Tune in to see how we're able to take a 2:1 return on ad spend, and use it to bring us custom...

Ever since businesses went online, they forgot about one thing that creates trust with people.   And the more you do it, the harder it will be for you to bring new clients into your business.   Rule #5 reveals how to lower buying resistance from clients, even in the middle of a recession.

Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It's the big elephant in the room online marketers want to ignore. And those who do, tend to break the trust of their clients, and their businesses never recover from it. Tune in to this episode and find out what real businesses are doing to stay ahead of the game.

  Whenever you see diminishing returns in your marketing, what's the best thing you should do?    You should change what you're doing, right?   But what do you change it to? If you just start doing random things, you may end up worse than you started. That's throwing spaghetti at the wall hoping it will stick.   Rule #3 shows you what you must focus on when marketing results start to fade.   Tune...

Garnering this one thing is key when marketing stops working.   Today I talk about what you should do when you need more leads, more sales and more clients.   Taking more action, and building out more funnels is the wrong move because you'll waste your energy trying to do something, anything so things get back to normal.   In doing that, we miss this simple ingredient all businesses must have if t...

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend to lose touch with a fundamental part of their business.   This will put you in a downward spiral where, the harder things are, the harder they'll get.   Rule #1 shows you how to get back in touch with the basics of your business so you can thrive no...

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you.   It's a State Of The Union of what's happening right now in the digital landscape, and what you must do if you feel like nothing is working.   Because as entrepreneurs, we have no choice but to succeed.   Even if all odds seem to be against you, I'll s...

Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those of us who choose excellence, we've figured out how to succeed despite these setbacks.   Today I'll show you   Why doing business online today is harder than 2 years ago, and how to take advantage of it What you should focus on so people can't help but...

  What do you do when you're up against a problem that seems impossible to solve?   We just ended a launch, but the ROAS was less than I expected.   It was profitable, but not at the level it should be.   So I decided to use a method to generate ideas that I had neglected for a while.   In the end, I had more ideas than I knew what to do with, and I want to share it with you.   Join me today so I...

I tried MDMA for the first time and it changed my life! This episode isn't about marketing BUT if you are a CEO or business owner and are interested in personal development, you will get a lot out of this episode.    MDMA truly transformed how I view myself, my work, my team, and the world. It was like having 20 years of therapy in 4 hours -- but also somehow more profound!    Check out this episo...

Don't let stubbornness kill your marketing! If your marketing strategy isn't working, it's not time to double down just because "it worked a year ago." The digital landscape changes rapidly, and that means you have to diagnose what's not working and take action as fast as you can. So, I decided to do an episode dedicated to helping you figure out what might not be working! Don't be like most biz o...

It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different.    I peel back the curtain in this episode, get super vulnerable, and share my 6 secrets to success. These are 6 things that are part of who I am, my routine, values, and the way I live my life that I believe directly contribute to my success. Warning: these are secrets that wor...

People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility, headaches, and frustration, it also is absolutely incredible to be a part of something that you could never create on your own!   Which is why today I'm sharing a BIG mistake that CEOs frequently make (including me) that robs you of that experience...

Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen to this episode where I'll break down the system we use to decrease our client's ad costs AND an entire case study of how we took a cost-per-lead from $60 to $6. We're covering all the gritty details, so turn into this very meaty episode! 

Do people click on your free offer but then don't sign up? Are you struggling with your conversion rates or getting any attention at all? Then it's time to ask yourself this ONE question.    I promise once you can answer this question (and implement the answer in your messaging), you will see a massive increase in your marketing success. Guaranteed.    This episode is short but powerful. Listen up...

In this final episode of the Marketing Momentum Podcast Series, I expose the LIES we all see on Instagram and Facebook and how believing them is actually holding you back (and making this process so not fun).  It's gonna get pretty ranty up in here, so strap in.  It's time to ditch the hype machine, get back in the driver's seat, grab the wheel, and take back control of your future.

Everyday you don't make progress in your marketing you're losing money.   But don't worry, there's some quick & simple solutions I'm offering in the fourth episode of the 2022 Marketing Momentum Series! Speed is the name of the game when it comes to cultivating a proactive approach to marketing and more cash flow in your business!   If you want to learn what you should be taking action on everyday...

Marketing rules and trends come and go, but the most powerful tool will always remain — MESSAGING.   In the third episode of the 2022 Marketing Momentum Series I am diving deep into why messaging is so important and how to keep your business thriving no matter the marketing climate.   Tune in to hear how to improve your message, consistently use communication to connect with your audience, and alw...

How do you up-level your marketing game and grow your business...CONSISTENTLY?   With this 3-step audit I teach you in the second episode of The 2022 Marketing Momentum Series! It's a simple, repeatable strategy to make sure you are improving your marketing (aka bringing in more leads & sales).   So grab a piece of paper or open your Notes app and dig into this episode!

Ch-ch-changes! Digital marketing has completely transformed since 2021, and the changes will keep on coming!    In this first episode of The 2022 Marketing Momentum Series, I discuss the 2022 Marketing Mindset you need to adopt if you want to see success in 2022. AND I'll reveal the MOST important thing you must focus on to bulletproof your marketing and survive future changes!   

We all have the same amount of hours in a day" — you've heard this one right? Well, it's absolutely true!    In this episode, I talk about exactly HOW you can maximize your time for your business (+ all the important things in your life). If you've been struggling with wondering where the heck your time goes everyday, then this episode is a MUST LISTEN for you!   Tune in to hear my top tips on sta...