Embodied CEO

I'm back with the 5th episode in our 'Behind the Scenes' series, and today I'm sharing some incredible secrets to achieving successful paid ads. But FIRST, if you haven't listened to the previous 4 episodes in this series, go listen. Those episodes are vital to the success of your paid ads. So many people make the mistake of jumping right into paid ads without having: - a solid strategy - excellen...

95% of the clients who come to work with us are struggling because they don't know their numbers, and knowing your numbers is critical to achieving your sales goals.  At Hirsh, we eat, breathe and sleep numbers. In fact, it's where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do i...

It's day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates.  Yes, you heard that right. Those copy and creative templates you are following?  Throw. Them. Out.  Your voice, your selling positions, and your angles should be yours and yours alone. They should be representing you and your brand values, and shouldn't sound a thing like anyone else's....

If your marketing strategy isn't bringing in and converting leads, then something isn't working…and I'm willing to bet it's your messaging.  Messaging is how you talk to your audience; it's how you connect with your leads; it's how you sell your offer; it's how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers.  In...

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I've spoken to many business owners who are so overwhelmed by the jargon, differing ideas, and confusion in the marketing realm that they aren't even sure where to begin with their own strategy.  After years in digital marketing, I've discovered that the best way to create your perfect marketing s...

In everything, there are seasons and cycles.  In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we enter a recession, and we reset. Economic strategies that worked during the bubble aren't necessarily going to work during the recession.  In the digital marketing world, we are in a cycle, too.  The online space has been booming over the last few years,...

Are you constantly looking for a "one size fits all" solution to your marketing, hoping to just plug in your information and be on your way to sales?  Maybe you've even signed up for programs that promise you immediate success with their "perfect blueprint" only to be met with disappointment?   I'm here to tell you today that there is no successful marketing strategy that is simply a plug and play...

Marketing is always changing.   What's working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn't!) working in the marketing world, so we can shift and make changes where needed as quickly as possible.   In this podcast episode, I'm sharing with you 6 things that ARE working right now in strategy and in ads....

On today's episode, I'm going back to the basics. You've heard me say, "Marketing always works, it's just a matter of when," and it's true. Marketing DOES always work. You don't have to rack your brain wondering what complex plan to put into place to make it happen.  I have a simplified method that will instantly improve your marketing results:  —> Set Projections —> Gather Data —> Take Action If...

As a business owner, I've made mistakes. Mistakes that cost me millions.   MILLIONS.   I broke my own rules and my own advice, and honestly, it was a tough pill to swallow.   The past few months have been a life-changing journey for me. I've been reflecting, rebuilding, revamping, and getting back down into the trenches of my business. Today, I'm ready to share the two big mistakes I made (and the...

The economy has entered a recession, and for those in the digital marketing space, it seems we're all encountering the same questions:  How will this impact my business? What in the world of digital marketing will change? Could we have been more prepared? What strategies do I need to implement? Do I need to panic?! In this episode of Not for Lazy Marketers, I am joined by Ryan Deiss, the founder a...

In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an attempt to help your bottom line?  I often tell business owners that everything in business results in a delayed reaction. Rash cuts to your ads now will result in huge impacts to your business down the line.  Tune in to this episode where I shed ligh...

What if your marketing doesn't work? What if you spent countless hours working through your offer and strategy, created all the promotional materials, sent out dozens of emails, posted on social media, and you didn't sell a single thing?  If you read those words and immediately thought, "I'd be a failure," you're not alone.  Tune in to today's episode where I uncover what the real failure is, show...

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecting your business and its growth.   Building relationships. Leveraging audiences. Pivoting offers. Shifting focus. Clear vision.   In this episode, Russell Brunson, the CEO and co-founder of ClickFunnels, breaks down the secrets behind his multi-milli...

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong.  I'm NOT about the hustle (Gary Vee)  mentality, but it's nuts to think that you can create a completely passive business that never struggles and has no pivots ever. When you sign up to be a business owner, you are going to have to put in the work and show up and re...

Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn't go well, but with our support in MLAP, she created that success. She did NOT let her previous failure determine her business' future and didn't let it stop her from figuring it out.  In this episode, she breaks down what went wrong, and then what she did to make s...

Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You have to have every single step of growing your business tied to an outcome that is measurable.  Because what'st he purpose of your business? It's to HELP others. AND to fuel your lifestyle and financial goals and help your team feel financially secure a...

As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal life and I got to my breaking point and in a place where I felt like just burning it all down and walking away.    When these seasons hit, I do these THREE things to make sure I can refocus, recenter and realign with my purpose so I can snap the heck...

Want to get better results for your marketing fast? You need to check where you're not being clear and compelling in your marketing message. The good news is, you don't need to be a world-class copywriter to fix this. Just do this quick exercise, and your messaging will get better fast.

  Pivoting is the ultimate advantage for small businesses.   Instead of having to go through multiple committees, you can change your direction any time you need to, and do what's necessary to give your market what they want.   And it's getting more necessary with a recession looming on us, and buyers being more careful than they've been in over a decade.   But there's a danger in pivoting too muc...

Can you really guarantee success in your business?   I believe you can.   Today's episode takes you through a part of Emily's journey since she started out, and the building blocks that make it possible for her to do an hour's worth of work and collect over $20K in revenue.   Unlike gambling, business does not depend solely on luck. You can stack your odds in your favor, and that's what this episo...

Are you getting everything you can out of your marketing efforts?   I always say that marketing always works.   And you can always make it work even better.   That's what you're getting in today's podcast.   I share 3 things you can do that will make your marketing work better, and they don't take a lot of time (or money) to implement.   Tune in to find out.

As entrepreneurs, we're action takers.   When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results.   That's why we work so hard, and why we have lives most people out there don't have.   Lately, results are harder and harder to achieve.   We're having to work more this year to get the same results as last year.   Tune in to discover why results are being...