Embodied CEO

Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you have to send them on an intentional journey. If you are asking yourself, "why isn't my marketing working?" then you need to be looking at that journey and identifying where people are dropping off.  Today's episode is inspired by a message I recently...

Is your business ready for paid ads? You might think I'm going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you need to be filling before you pull the trigger. Timing is everything and while the answer to this question isn't black and white, there are 3 main ways you should be growing your business visibility before you decide to start using paid ads. If you...

We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along with your goals. But where I see most people lack in this process is being specific. When you hit the ground running in the New Year, what are you actually going to be doing? What habits, what goals, what actions? Join me as I walk through my top 5...

Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn't!) is vital moving forward. We ran over 35 Black Friday promotions between all of our clients, and we absolutely crushed it this year. In fact, we generated over $700,000 in revenue, so far.   Compared to last year, ad costs were down and sales conversions went up, and we saw s...

I've witnessed so many businesses just stop marketing during December.  Not because they wanted to…but because they assumed no one would be buying during December. They wrote the month off as a loss before the month even began.  That doesn't have to be the case.  You CAN (and should) go into December with the mindset of "this can be the BEST month of my year!" If you're wondering if your sales wil...

Over the past couple of months, I've been spending some time on TikTok silently observing. If you haven't quite realized it yet, here's a truth bomb: TikTok and Reels are the new TV. People have literally traded their typical television time and are simply consuming social media videos instead. What does this mean? People are looking for exceptional storytelling, entertainment, hacks and tricks an...

Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren't they moving as quickly as me? If I was doing this, that would never happen.  I could do this faster if I did it myself. Ugh, I can't believe this!  If you've thought those thoughts or even said them aloud, you aren't alone. I've been there too. A while back, I made a massive mindset shift aro...

Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing.   Most people still have email on their phone, still scroll emails throughout the day, and your name being in their inbox will keep you at the top of their mind.  With the addition of social media, I honestly think people have truly lost sight of just...

In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales conversions.  It's probably not a surprise that the number one way to increase your sales conversions is to increase the amount of engagement, conversations, and positive interactions you're having with your audience and leads.  The goal is connection. Make...

It's day 3 of my 2022 Secret Strategies series, and if you're using webinars but struggling with LOW show up rates, this one's for you.  When I first began hosting webinars years ago, you could easily get a 35% show up rate, and today that number has dramatically declined.  Even with that shift, it IS possible to increase your show up rate and create strong engagement. In today's episode, I share...

In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There are going to be times when your business needs to make some quick cash. Implementing my cash infusion strategy by leveraging your existing audience is the best way to get that cash flowing, and FAST.  Second, how to improve stagnant results. Have you e...

This week I'm coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to the chase, "go do this," "execute these," types of episodes, and how deeply valuable they are.  With that in mind, each and every day this week I'll be walking through incredibly tactical strategies that you can take and implement in your own marketing...

We all know that feeling in business where you're afraid to say no to an opportunity that equals money. You and I know it well…that desire to say yes to each and every person even if they aren't your ideal customer.  Money is the scorecard for business. It equals success. So, I should be saying yes to everyone, right?   Here's the reality ——> Business is always the long game.  Your brand, your nam...

Can you believe the end of 2022 is almost here?!  As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note in-between all of the busyness this season brings.  You may be looking for strategies to help your business… - hit those end-of-year sales goals - generate a quick surge of revenue - capitalize on the leads you already have …during that end of the yea...

Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content...  If you're not seeing these numbers grow week over week with quality, ideal customers, then it's time to take a look at how you can change that. (hint: let's look at some actions you can take to bring more consistency and value to your audience) Honestly, this...

Live launches are CRITICAL. Yes, critical. They are THAT important.   I know you've heard from other places that live launches suck and that automating is the best way to go…and I agree that having an evergreen funnel in place IS a necessity.   But, when you look at sales conversions and the success of live launches, the live launches are almost always more successful than evergreen. You simply ca...

We all know what goes into successful marketing, right? There's your strategy, your messaging, understanding of your ideal client, plus your actual offer and how you're going to position that offer.  But there's more.  My team and I recently sat down and looked at our most successful clients and what they have in common…and it turns out that what they have in common are things that you, the busine...

I've observed many business owners struggle when it comes to creating intentional content.  - and here's the deal - Creating connection through content needs to be at the top of your priority list. Why?  Because content creates attention on your brand and attention is the currency of today.  Everyone, every business, everything is fighting for your ideal customer's attention. This is a place where...

Today's episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and much needed change.  ..and this last week? You guys, this last week has been completely transformative .  If you're anything like me - constantly on the go, at capacity always, stress upon stress, living in a state of controlled chaos - then take a d...

I hope you're ready for this, because today's episode is one of my rants. It's a topic that lights a fire in me, because it just isn't talked about enough. In fact, people will rarely tell you this because it isn't one of those feel good things, but I will: Either do hard work, or get out of business. Go all in, or close up shop. Marketing isn't easy. You can't just sit back and hope things will w...

Webinars are an art. An art of selling.  Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whether in the form of a webinar or through a conversation.  If your sales aren't where they need to be, improving your webinar could be one of the single most important things you do to change those conversions.  In today's episode, I'm sharing with you 3...

In today's podcast, I'm sharing a BIG shift we've seen in marketing recently….and seriously, it's a HUGE deal.  I had a feeling that this change was occurring over the last month, but I wanted to confirm it was true before bringing it to you. I spent time talking with my team and pulling data,  and I am so excited that what I thought was happening, IS happening.  You're going to want to hear this....

As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there's a ton of opportunity sitting right in front of us.  Over the past few months, I have been on the frontlines creating strategies for our Elite clients. Working on these strategies has made me realize that what's simple to me,might be the missing piece for some of you.  Connecting y...

Today, I'm bringing back my most downloaded episode from this past year, and it's all about LIES.  More specifically, the lies the industry and other entrepreneurs are telling you.  I see behind the scenes of A LOT of businesses, and I have seen A LOT of hypocrisy. Hypocrisy that sets impossible expectations for entrepreneurs like you.  Listen in as I weed out the lies, ditch some of the worst adv...

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don't miss this), even when things ARE working, it is crucial that you still be refining.  We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my 'Behind the Scenes' series t...