Embodied CEO

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point is?" It's a simple question, but one that is essential to building a successful marketing strategy. If you don't know what your unique selling point is, chances are you are drowning in an already saturated industry. In this episode, I'm sharing my i...

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we've seen it all! Have you ever wondered what our most successful clients are doing to totally crush it in their marketing? Listen up.  Today, I'm sharing the 8 things that we see across the board with our successful clients. Things like: - Having a specific niche - Understandi...

I know you've been hearing about AI from everyone, in every corner, and in every space lately, and I also know it's either filling you with excitement or concern…or maybe even both.  In today's episode, I'm divulging ALL my thoughts on artificial intelligence, including how you and your business can start leveraging AI for the best. We know this to be true: AI will absolutely have an impact on our...

If your marketing strategy isn't setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful. In this episode, I'm diving into the process of establishing a 90-day goal, and creating an exact strat...

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.  Connecting with your ideal customer by understanding their fears, frustrations, wants, dreams, and the barriers to achieving their goals creates a deep level of...

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn't know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today's episode of Not For Lazy Marketer's podcast for part one of a super transparent conversation between George and me that will help you during the lowest moments as a...

It's day 5 and the last day of my 2023 Marketing Mastery series! I think I've saved the best for last…predictions and strategies for running paid ads this year.  One of the most common questions I hear in the digital marketing space is, "do Facebook ads still work?" In short, YES! In fact, I believe that Facebook and Instagram ads will still dominate this year. They are time proven and great place...

Welcome back to my 2023 Marketing Mastery series, it's day 4 (and if you've missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing.  I've noticed quite often that businesses have incomplete email nurture sequences and/or do not email their list consistently, and this is a HUGE mistake. Email and text messagi...

It's day 3 of my 2023 Marketing Mastery series, and today I'm discussing funnel strategies. More specifically sales funnel strategies that WILL convert this year. Live launches, lead generation, downloads and bundles, free webinars, how-to programs, and paid workshops…it's enough to make your head spin if you don't have clear direction.  I cannot stress more just how important it is to find the ri...

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I'm tackling everything content! Using organic and valuable content to strategically convert buyers is a "must have" piece to your marketing strategy. In this episode, I'm covering content pillars, consistency, and which platforms you should be focusing on. The goal today is for you to take a step back, think about how you sho...

This week, I'm coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies in the world of marketing. Each day, we will explore a different aspect of marketing including marketing mistakes, content and organic strategies, sales funnel strategies, email and text messages, and Facebook ads.   My goal here on the Not for Lazy...

If you've ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I've seen the same consistent things among friends and peers (and myself) when it comes to success, and I'm sharing 5 of them. Things like: investing in personal development the speed at which you take action how willing you are to be uncomfortable …and more. Today's episode i...

In today's episode, I'm diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and any other way you might be interacting with your audience. It's essential to be consistent and intentional in your nurturing and to do so without expecting immediate returns

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That's why I believe it is so important to have clear and well-defined milestones in offers. Breaking the offer into three major milestones not only gives your audience a clear path, but also helps them see that your offer will solve their problem.  That's what it's all about: making the offer clear and attra...

Today, I'm giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you've been curious about how you should be planning your marketing strategy, this episode is for you! It's packed with valuable information that you can start using in your own business right away, such as: How to plan your marketing strategy without overcomplicating it Why you shouldn't m...

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy.  I often see business owners make serious mistakes with their free offer, though.  Today, I'm coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill...

I just wrapped up my incredible boot camp week of trainings for business owners, and I've been chatting with a ton of those participants in my DMs. After many questions and quite a few conversations, I began to realize a general theme among each one: a clear strategy was missing.  A clear strategy for growing your business is crucial. Your funnel, email marketing, traffic sources, messaging, offer...

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You're not alone! I recently had a conversation with a client who was struggling with a lack of success in their marketing efforts, and decided to go back to the basics to help them regain confidence and rid that sense of defeat.  In this episode,  I'm diving into my 4 golden rules to guaranteeing mar...

This year is going to be HUGE for my company. HUGE. It's already started out absolutely amazing, and I have set things in place to ensure that both my goals and my company's goals are achieved. Today, I thought I'd share with you 10 of those things I'm doing this year, so you can begin implementing them into your own 2023.  Things like: team building hiring mindset shifts designated CEO time metri...

In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business success this year. From making a conscious effort to connect with your audience to setting powerful goals and tracking progress, these are key areas that are easy to overlook but can make a major difference in your success. Tune in to hear more abou...

Part two of my 2022 year in review is officially here. I'm revealing our successes from this past year and what I plan to carry forward into 2023. I'll even be disclosing what I did that saved my business during a super worrisome time. Plus, I have a special announcement - something I have never done before! Tune in for a candid and informative discussion on business strategy and success.

The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, discovered more fun, and made memories every month in my personal life alongside learning invaluable lessons in my business. Join me today in the first part of a two part series where I recap my year, talk about the mistakes that I made, lessons that...

My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, "3 Things You Can Do Now To Positively Impact Your Marketing". The content is still super relevant to right now and will leave you with 3 things you can do instantly to improve your marketing. If this is the second time you're listening to it, I guarantee you'll get something new out of...

Today I'm sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully recognize who I was. I've grown so much as a person and as a CEO. The lessons I share today can be applied to not only my business, but all aspects of life. Listen in as I open up about my personal struggles, victories, and what consistent themes I not...