Embodied CEO

In today's episode, I'm sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strategies.  Instead of pausing marketing efforts, I've got some great recommendations that can help meet your audience's needs.  Listen in as I discuss the benefits of consistent marketing initiatives and some repercussions that I learned from my own mis...

Do you connect well with your audience? Today, I'm sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost sales. Strategies like using Instagram stories to showcase behind-the-scenes footage and your personality to create a deeper connection with your audience.  If you've struggled to remain authentic while standing out, and embracing what makes you uni...

Today's topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behin...

Today on the Not For Lazy Marketers Podcast, I'm emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected.  Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique q...

Welcome to the last episode of my series 'Marketing Secrets Nobody Tells You' where I'm jumping into what I believe to be the most crucial element of marketing - converting cold traffic. While many people may have heard of this term, mastering it is very different from other components of marketing, and is crucial for achieving a seven-figure business. The episode delves into how this type of conv...

It's day 4 of the series Marketing Secrets Nobody Tells You, and I'm dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful entrepreneurs and business owners face challenges, failures, and roadblocks, even if it may not be apparent to you on the outside.  Avoiding the pursuit of ease and complexity in marketing and business strategies is crucial to your success. Instead, s...

Welcome back to my Marketing Secrets Nobody Tell You series, where today I'm revealing one of the biggest (if not THE biggest) reasons why business owners fail to move forward: inaction. Not taking action on growing your list or following, and increasing sales will cause your business to go backwards.  Inaction is a recurring issue for business owners, especially those that are earning below six f...

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can take to conquer them in your own marketing. In case you missed it, yesterday we talked about what holds 90% of the weight in your marketing success, and today we will dive into where the answer usually lies when your marketing is not working. The ans...

You voted, and I'm delivering! This week's podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an action you can take.  Today, I'm revealing the secret that holds 90% of an entrepreneur's success: the offer. While marketing strategies such as webinars and lead generation are crucial, the offer is often overlooked, causing you to miss out on potenti...

Do you ever feel stuck in analysis paralysis? You know what I'm talking about…the constant "what ifs" and fear of making the wrong decision in your marketing that mean you end up doing nothing at all.  Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. T...

In today's episode, I'm answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy? Should you make small changes or is it time for a massive overhaul? With so many factors at play, it can be overwhelming to figure out what isn't working and what needs to change.  Today, I'm walking you through the process of diagnosing what is wro...

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, who have followed along as I've talked through my wins, struggles, and insider knowledge.  Today, I'm reflecting on the components of podcasting that have helped me consistently produce content for the past 4 years and reach this amazing milestone. Fr...

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I'm dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb.  From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you'll want to tune in. I'm highlighting essential pieces to business success, and easy ways you can improve yo...

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this bonus podcast episode with an exercise we did on the training.  A one-size-fits all strategy never works in marketing. Creating a custom marketing strategy tailored to your business's unique needs and audience is a must, and this exercise can help you p...

If you have an offer that just isn't selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don't want it, and they try to change the offer…and then when that new offer doesn't sell, they're on the verge on giving up.  Oftentimes it isn't the offer itself, but rather the offer positioning. Before you go totally recreating your offer...

What is your marketing strategy?  That sense of overwhelm you just felt when reading that question…you're not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I'm jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Gene...

I'm dedicating Day 5 of the 'Marketing Questions Answered' series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my:  Non-negotiable habits Time management techniques Daily intentions  I also...

Welcome to the fourth episode of the 'Marketing Questions Answered' series. In this episode, I address a common struggle that many business owners face - feeling overwhelmed and unable to handle everything on their own. This question is especially relevant to entrepreneurs who need support in their marketing efforts but may not have the resources to pay for it. I provide insightful advice and prac...

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a listener who has been consistently producing a podcast for four years, but wants to grow her downloads even more using visibility ads.  Visibility ads are an effective way to grow brand awareness and increase the number of people consuming your content....

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for you. I've compiled those responses and I'm jumping right in with the answers you need, broken down into easy pieces, in my series, "Marketing Questions Answered."  In the first episode of this series, I'm answering how to create a winning ad that br...