Embodied CEO

I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In a world where everyone seems to chase the latest hacks and quick fixes in marketing, I wanted to take a different approach. Instead of focusing on short-term tactics, I'll be exploring the timeless principles that form the foundation of successful ma...

In today's episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategies are all about optimizing and refining key areas of your marketing to maximize engagement and conversion rates. Implementing these tactics will undoubtedly lead to a significant boost in engagement, connections, and sales. If you want to make progre...

On today's podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual identity and navigate their relationships. Heather recently participated in my program "Launch Your Funnel Live", where we focused on creating an effective marketing strategy to attract more clients. During our conversation, Heather shares her backgrou...

As we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entrepreneurs struggle with—their time management. In this episode, we'll explore the importance of valuing our time as the most valuable asset we possess. I'll be sharing an exercise that can make a significant difference in your business if you choose...

Today, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with your audience.  During this episode, I'm tackling a common question that arises when discussing visibility ads: "Why aren't these ads driving people to my website, lead magnet, webinar, or product? Isn't that the point of marketing?" This mindset often...

In today's episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strategy. Every business should have these three layers in their marketing strategy! They work together harmoniously, allowing you to build an engaged audience, generate leads, and ultimately increase sales. While the execution of each layer will vary, the...

It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Today, I want to dive deep into visibility ads. This ad strategy holds tremendous importance for your overall marketing efforts, and the best part is that you can start implementing it in just two days, even if you're new to running ads or haven't compl...

We've had a phenomenal few weeks with numerous client wins, tremendous momentum, and high satisfaction and retention rates. Today, I want to share the key themes that have emerged from our success stories. In this episode, we're going to dive into two powerful strategies that can greatly impact your marketing success – messaging and combining live launches with an evergreen strategy.  These strate...

In today's episode, I'm discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been inspired by the incredible success my team and I have been experiencing recently. Our clients are thrilled with the momentum we're generating, and the positive feedback from both Essential and Elite levels is pouring in. This made me reflect on what...

For today's episode, I'll be diving into two key resources you can leverage to grow your business: time and money.  As we find ourselves approaching the halfway point of the year, it's the perfect time to assess our progress toward our annual goals. Are we on track? Are we experiencing the growth we anticipated? These questions often lead us to reflect on how we're utilizing our resources.  Throug...

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today's episode, I address the challenge of converting leads into sales and provide insights on what might be causing the issue.  Marketing is an ever-evolving process that requires constant refinement and adaptation. As your audience and the industry changes, so should your of...

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today's episode, I'll be sharing five steps you can take to make a successful summer marketing strategy. By implementing these steps, you'll be well-positioned to overcome the summer slump and seize the opportunities that arise during this time.  Your business can...

In today's episode, I'm discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don't always work out as we envision. There's a level of...

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months.  During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not on...

Today, I'm diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you.  Throughout this episode, we'll explore these traits in more de...

In today's episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn strategist who has been running her business for over three years now. Her journey began as a side hustle while she was also working a full-time job. With her expertise in LinkedIn coaching and personal brand building, she soon realized the power of...

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specializ...

In today's episode, I'm talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an expert nutrition content creator. Jeanne shares her inspiring journey, starting with her own private practice where she incorporated culinary instruction into nutrition care.  She quickly realized the challenges health professionals face in creating e...

On today's Client Interview Series episode, I'm chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah shares with me her journey of transitioning from a traditional tax practice to an online business, her experiences with organic marketing and live launches, and her eventual move into paid advertising. Throughout our discussion, we highlight the importanc...

Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory shares her journey in marketing before incorporating paid ads into her strategy and how it has transformed her business. We dive into the lessons Mallory has learned throughout her marketing journey and the power of understanding psychographics in reach...

In today's episode, I'm giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your values are unique, and a one-size-fits-all approach won't work. You need to craft personalized strategies that align with your specific needs in order to convert effectively. However, many entrepreneurs find themselves in a difficult position; they re...

In this episode of the Not For Lazy Marketers Podcast, I'm exploring different strategies to generate revenue and create a cash infusion in your business. Building a strong foundation of trust with your audience, email list, and customers is a valuable asset that shouldn't be underestimated. Leveraging this existing trust can be a powerful way to increase your revenue without solely relying on acq...

I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode, we'll be exploring the idea that not every opportunity is one that you should capitalize on. To navigate this decision-making process effectively, it's essential to have a clear understanding of your big focus and overarching goal.  It's okay to sa...

In today's episode, we're going to talk about an essential concept that is often overlooked. It's easy to lose sight of the bigger picture, but by remembering the why, the promise, and the outcome, we can align our actions with our goals to create a more impactful and purpose-driven business. Considering the "why" can guide decisions, customize strategies, and create more meaningful connections wi...

In this episode, I've got some questions for you. If you can answer these questions, you'll be able to instantly improve your messaging and marketing.  Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you'll learn how to transform your marketing and achieve re...