Email Swipes | Email marketing teardowns for SaaS brands

Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32 . Ideas you don’t want to miss (03:47) Takeaway 1: Know your audience and tailor your strategy to their reality. (04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers. (05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customer...

When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%. Ideas you don’t want to...

Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30 . Ideas you don’t want to miss (03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing (04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback (05:55) Takeaway #3: Use email content to take shared values f...

When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time. About our guest Rand Fishkin is cofounder and CEO of Spa...

Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28 . Ideas you don’t want to miss (04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project (05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be (05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure (06:08) Tak...

When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer? If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as y...

Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26 . Ideas you don’t want to miss (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff (06:32) Takeaway #3: Make sure you’re using the right kind of data for...

When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates. About our guest Anna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead a...

Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24 Ideas you don’t want to miss (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to answer your questions (07:00) Takeaway #5: Use em...

When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie. Ideas you don’t want to miss (01:21) How Harvie founder’s unique background gav...

Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22 . Ideas you don’t want to miss (04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should (07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why (08:22) Takeaway #3: It’s your job...

When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program. About our guest Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s writte...

Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20 . Ideas you don’t want to miss (02:26) Takeaway 1: Block the big things into your content calendar (02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly (02:48) Takeaway #2: Don’t stop until you hit the dead end of the customer exp...

When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience. About our guest Megan Boshuyzen is the award-winning Senior Email Developer...

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18 . Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave branding into your email strategy (11:32) Takeaway #4:...

How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absurdist voice your brand is loved for. *About our gu...

Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1. Ideas you don’t want to miss (01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person (03:41) The one thing I’d do differently if I was launching Email Swipes again (04:28) The best part of the launch (that...

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15 . Ideas you don’t want to miss (01:36) Takeaway #1: Keep your content goal-oriented (06:17) Takeaway #2: Keep your content action-oriented (07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-ability Links from this episode Take a look at the email...

How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19. Ideas you don’t want to miss (02:01) The new idea the team came up with, to replace the original IRL initiative (03:13) What made this email ris...

Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11 . Ideas you don’t want to miss (02:08) Takeaway 1: Research gives you relevance. (03:03) Takeaway 2: Templates have their place, but they’re limited (03:26) Takeaway 3: Use abandoned carts to motivate, not just remind (05:29) Takeaway 4: Layer in emotion – it’s how people make decisions...

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7 . Timestamps (3:23) Takeaway 1: Convert users by helping them to get to the aha moment (5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance (6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams (7:19) Takeaway 4: Challenge your de...

How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrai...

What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order. Timestamps: (3:07) The first step the GetUplift team takes before they touch any copy (4:42) How the customer research fed this e...

Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13 . Takeaways (4:38) Takeaway #1: Vanity metrics are so easy to get sucked into (5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..."  (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time.  (8:15) Takeaway #4: Use...

What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever. Timestamps: (4:30) How Hannah’s research brain – and TikTok culture – led to this email (12:51) The balancing-act-slas...