Nikki Elbaz | Email marketing strategist for SaaS brands

Email Swipes | Email marketing teardowns for SaaS brands

Business EN ↓ 84 episodes

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real SaaS brands faced – and solved – with email marketing. Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS email marketing strategies. Every other week, an email marketing expert will share an email story – and the...

Author

Nikki Elbaz | Email marketing strategist for SaaS brands

Episodes

✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney 26.11.2025 28:11

Shownotes: When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read report. From Canva's rollback to Kit's cre...

REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback 29.09.2025 11:53

♻️ This is a replay episode originally aired on September 25, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the SparkToro feedback-slash...

REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback 24.09.2025 32:14

Shownotes: ♻️ This is a replay episode originally aired on September 18, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience only needs your software inconsistently, how do y...

REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork 22.09.2025 10:49

♻️ This is a replay episode originally aired on February 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the Semrush case study email,...

REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork 17.09.2025 23:31

♻️ This is a replay episode originally aired on February 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ What happens when you’re reviewing email performance and a team member suggests...

REPLAY: Even a $1 price increase email is risky | Takeaways from Raising Rates 15.09.2025 11:55

♻️ This is a replay episode originally aired on April 09, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: Let’s dive into the strategies and methods used in the Detrack pricing i...

REPLAY: How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates 09.09.2025 10:25

♻️ This is a replay episode originally aired on April 02, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: When you're a logistics app that hasn't raised prices in close t...

REPLAY: Even pretty emails should sell | Takeaways from Crafting Conversions 08.09.2025 7:54

♻️ This is a replay episode originally aired on May 28, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday ema...

REPLAY: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions 03.09.2025 7:50

Shownotes: ♻️ This is a replay episode originally aired on May 21, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client has specific email requirements that don’t fit your data-...

REPLAY: The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough 01.09.2025 14:41

♻️ This is a replay episode originally aired on February 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let's dive into the strategies and methods used in the dazzlingly simple emai...

REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough 27.08.2025 22:33

Shownotes: ♻️ This is a replay episode originally aired on February 1, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you sell a $20,000 product to a busy school principal who’s nev...

REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations 25.08.2025 7:37

♻️ This is a replay episode originally aired on March 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the BBC election results email,...

REPLAY: How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations 20.08.2025 33:06

Shownotes: ♻️ This is a replay episode originally aired on March 5, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you're sending personalized election results to millions of peop...

REPLAY: Your UX is killing your email performance | Takeaways from Coding Quizzes 18.08.2025 9:01

♻️ This is a replay episode originally aired on July 10, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email,...

REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes 13.08.2025 28:44

Shownotes: ♻️ This is a replay episode originally aired on July 3, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience is a bunch of email developers, designers, and marketer...

REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems 11.08.2025 11:25

♻️ This is a replay episode originally aired on August 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the Powtoon webinar registratio...

REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems 06.08.2025 29:35

Shownotes: ♻️ This is a replay episode originally aired on August 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you have robust data on your leads’ pain points – how do you best...

REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections 04.08.2025 13:56

♻️ This is a replay episode originally aired on September 04, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the PodMatch cold pitch, fea...

REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections 30.07.2025 31:31

Shownotes: ♻️ This is a replay episode originally aired on August 28, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you’ve built your business on a serve-first mindset – how can you...

REPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing 28.07.2025 11:55

♻️ This is a replay episode originally aired on July 24, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the Copyhackers cart close email,...

REPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing 23.07.2025 27:25

♻️ This is a replay episode originally aired on July 17, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: When you know your best prospects are feeling the pressure of cart clos...

REPLAY: No feedback is also feedback | Email Takeaways from Sentiment Score 21.07.2025 14:02

♻️ This is a replay episode originally aired on March 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: Let’s dive into the strategies and methods used in the Collishop birthd...

REPLAY: How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score 16.07.2025 27:04

♻️ This is a replay episode originally aired on March 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client’s legacy tool lacks the most basic email functionality, where do y...

REPLAY: It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract 14.07.2025 19:55

♻️ This is a replay episode originally aired on Feb 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and methods used in the Ness Labs book reveal email, f...

REPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract 09.07.2025 35:01

Shownotes: ♻️ This is a replay episode originally aired on Feb 05, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you’re sitting down to write the most important newsletter of your li...