Email Swipes | Email marketing teardowns for SaaS brands

♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ About this episode Let's dive into the strategies and methods used in the Valenti...

Show notes ♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ What happens when you’re about to hit deadline but legal still hasn’t give...

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in  Episode 18 . Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave branding into your email strategy (11:32) Takeaway #4...

Show notes ♻️ This is a replay episode originally aired on June 19, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you bid farewell to your subscribers after building a fan base who...

Let's dive into the strategies and methods used in the Rev holiday email, featured in  Episode 9 . Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to risk Links from this episode: Take...

Show notes ♻️ This is a replay episode originally aired on Mar 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you win back public favor when the NY Times slams your company? The...

♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Timestamps (3:23) Takeaway 1: Convert users by helping them to get to the aha moment (...

Show notes ♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you convince your audience to take time out of their busy day to set...

What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right. Ideas you don’t want to miss (0:53) The unintentionally internationality of this season — and why cultural context matters (2:04) How more guests this...

Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48 . Ideas you don’t want to miss (2:04) Takeaway #1 : Vet your projects using the Four F’s (3:02) Takeaway #2 : The best copy marries creativity AND data (4:06) Takeaway #3 : Pretty emails can (and should!) be persuasive (4:43) Takeaway #4 : Let your customers fill your content calendar by...

When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations. Ideas you don’t want to miss (1:14) Why this dizzying campaign was different than any other Black Friday...

Shownotes: Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46 . Ideas you don’t want to miss (02:35) Takeaway #1 : Outsource to systems, not just people (03:41) Takeaway #2 : Don't hate on pop-ups, but time them right so they aren’t hateful (04:11) Takeaway #3 : Know your audience's unique engagement signals (07:06) Takeaw...

Shownotes: When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season. About our guest Adriana became a beekeeper in 2012 with two hives and a lot of enthusiasm. Having over 20 years...

Shownotes: Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44 . Ideas you don’t want to miss (02:26) Takeaway #1 : Email is not an end, it's a means (04:15) Takeaway #2 : Identify your product as a solution or a delighter to plan your approach accordingly (05:14) Takeaway #3 : You can only forego email basics if you're small (05:40) Takeaw...

When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rate and 62% form completion. About our guest Heather...

Shownotes: Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42 . Ideas you don’t want to miss (04:08) Takeaway #1 : Create a game plan for adoption, especially when customers differ from users (04:49) Takeaway #2 : Money is not logical - even a $1 increase will bring up the migration question (06:50) Takeaway #3 : Sweep your copy for show v...

Shownotes: When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value. Ideas you don’t want to miss (3:11) Why the Detrack app is “ugly” (thei...

Shownotes: Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40 . Ideas you don’t want to miss (3:12) Takeaway #1 : Start small and scrappy (5:42) Takeaway #2 : Unexpected insights can come from unconventional approaches (08:19) Takeaway #3 : Diversify your customer feedback collection (10:31) Non-Takeaway #4 : How people don’t provide feedback is...

When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%. About our guest Jasper is an email marketing and CRM expert with over 12 years of ex...

Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38 . Ideas you don’t want to miss (02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics (04:06) Takeaway #2: Go beyond first name personalization for deeper impact (05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey (05:32) T...

When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – to deliver real-time results straight to v...

Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36 . Ideas you don’t want to miss (02:58) Takeaway #1 : Use 1-off communications as a testing playground (04:15) Takeaway #2 : Don’t just collect data, use it too (05:27) Takeaway #3 : Make room for the crazy (05:51) Takeaway #4 : Share, collaborate, and build in public (06:08) Takeaway #5 : Change...

What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points. About our guest Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newslet...

Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34 . Ideas you don’t want to miss (08:24) Takeaway #1: Use storytelling for these 2 reasons (09:13) Takeaway #2: Email is all about relationships – and relationships are emotional (09:49) Takeaway #3: Take risks, then massage your strategy to reduce risk (10:41) Takeaway #4: Introduce pattern in...

When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action. About our guest Anne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and author. She...