Email Swipes | Email marketing teardowns for SaaS brands

Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9 . Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to risk Links from this episode: Take...

How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following.  Timestamps: (3:14) Why the New York Times slammed Rev – and how Nick...

Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5 . Takeaways (2:03) Takeaway #1: Show, don't tell. (But, for real.) (3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We (5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers (6:50) Takeaway #4: Try psychological incen...

When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com ’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send on feedback requests without any hesitation. Time...

About this episode Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3 . Takeaways (1:37) Takeaway #1: Take stock of your customer lifecycle after big changes. (3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy. (4:46) Take...

What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers. Ideas you don't want to miss: (4:00) How lack of legal approval a...

Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1 . Plus, don't miss the surprise sequel to this email story!  Takeaways (1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”?  (3:08) Takeaway #2: Don’t scoff – save! Use “ba...

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand. Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)...

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments t...