EDGE with Brandon White

Learn about Safe Harbor 401k's and how to implement them in your company to save money for retirement. Get Matt's help to set up your company's 401k plan to start saving tax free here >>> EPISODE LINKS Get your company's 401k plan set up today >>> CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a week...

Learn how to set up your software as a service (SaaS) or any Membership Company finance and accounting correctly from the start to save you potential millions in the event you sell your company. About Anthony Nitsos Anthony founded SaaS Gurus after years of experience building B2B SaaS finance and admin ecosystems for many companies including Duo Security (exit to Cisco $2.35Bn), LLamasoft (exit t...

Are entrepreneurs born or made? Danielle take a look at what the science says and what we think. You decide. Write in and let us know what you think. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run companies doing several million in revenue each year with over fifty employees.   We talk a...

Nic and I talk about the state of venture capital (VC), what types of startups should seek VC funding, when a company should look to raise venture capital, what is a true "value added" investor, come case studies and more on startups and venture capital. About Nicholas Brathwaite Nic Brathwaite is Founding Managing Partner at Celesta Capital, a deep tech venture capital firm. He has over...

You'll come away from the episode with great information on where to find and hire a sales team. Learn how Overpass was founded from solving a problem Lavie was having with his other business. A great lesson that sometimes there's a business opportunity sitting inside your existing company that is worth spinning out to help others solve the same problem you're experiencing in your b...

It might sound like a good thing to get a refund check, but not from your 401k company program. A refund check means that money gets taxed and doesn't grow tax free. Matt explains how to fix that. Get Matt's help to set up your company's 401k plan to start saving tax free here https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get your company's 401k plan set up today https://l...

Rami talks about how a financial modeling mistake in his last company cost him millions and lead to the idea to make financial modeling easier and more reliable for startups. About Rami Essaid Rami Essaid is the founder and CEO of Finmark, a YC-backed startup that aims to make financial modeling easy for startups. He was previously Founder and CEO of security startup Distil Networks that he later...

Traditional marketing doesn't always get you a competitive advantage, especially when you're going against Fortune 500 companies that have big budgets.     We break down the marketing hacks that came from unconventional marketing thinking that we've used as well as companies like AirBnB, Reddit, Tinder, Amazon, Salesforce, and Puma. CONNECT WITH US Get Your Weekly EDGE Newsletter. I...

Marty is an accidental entrepreneur, hell bent on making the fastest bicycle wheels on the planet. This is a story about how an idea, a great product, and a global pandemic resulted in a flourishing global business on track to become a bicycle industry leader. About Martin Crotty Marty is the Head Coach of Men's Lightweight Rowing at Princeton University, a member of the 1996 and 1998 nationa...

Lance explains how to build a great sales team and what mistakes business owners commonly make when hiring sales people.  About Lance Tyson #1 Wall Street Journal and USA Today Bestselling Author and industry leader, Lance Tyson, is the President and CEO of Tyson Group. Tyson Group is an award-winning, high-performance sales training and consulting firm. With more than thirty years focused on sale...

We talk about why control groups are important to understand when you are setting up your company's 401k plan and how to set up your 401k plan correctly. Get Matt's help to set up your company's 401k plan to start saving tax free here https://lifeincrs.com/edge-podcast/ CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a week...

Jacob talks about what it's like to go over 100 mph (160 kph) on two skies, how he trains, what he eats and how he maintains his discipline to train as a speed skier while working a full time job.  About Jacob Perkins Jacob Perkins recently placed in the 2022 FIS World Cup. He is sponsored by ski manufacturer Atomic and ski wax and tuning manufacturer Swix.   He relies heavily on his backgrou...

We talk about taking a political stance with our companies. What we've learned ourselves and from case studies from other companies like Disney, Patagonia, IBM, Levi's, Playboy and others.   Segment 1 of the show (approx. 17 min): Danielle's line of cleaning products What does it really mean to be happy?  Segment 2 of the show: Taking a political stance with your company CONNECT WIT...

Joe shares insights from decades of selling companies that will help you get the most money for your company when you sell it.  About Joe Valley Joe Valley is a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster and Partner at Quiet Light Brokerage, one of the top online business brokerage-advisory firms in the world. Joe has also built, bought, or sold over half a dozen of his own compa...

Laurel and I talk about the best marketing channels. Some will surprise you.  About Laurel Skurko Laurel is proud to be supporting entrepreneurial teams since she started her first business in college. She helps teams reach objectives through the lens of marketing. Focused on the healthcare industry, she has a track record of launching ground-breaking products and services. At UCSF, she launched t...

Matt and I talk about what is a HCE and how they can effect your 401k retirement plan for your company. Get Matt's help to set up your company's 401k plan to start saving tax free here https://lifeincrs.com/edge-podcast/ CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people...

We talk about what you should think about and know when naming your company, product or service.   About Grant Polachek Grant is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming pla...

We talk about how we're planning on doing in our companies in a down economy.   Retailers Walmart, Target missed on their earnings this past week putting the US stock market in bear territory, gar prices are climbing and predicted to go higher, food costs are rising almost weekly and venture capital investments decreased in April.     What does this all mean for running your company? CONNECT...

Nathan shares lessons he has learned from helping startups raise over $3 billion in angel funding and venture capital. About Nathan Beckord Nathan Beckord is the CEO and Founder of Founder Suite,  a software platform that has helped startups raise over $3 billion in angel and venture capital.  He has worked with early stage Internet, B2B software, mobile, and consumer product startups, and has ski...

From business school professor to cycling champion to hotel owner, Jamie shares how to discover your talents, live with passion and make an impact.    About Jamie Anderson Jamie is a husband, dad, academic, author, TED speaker, hotel owner, entrepreneur and champion Masters Cyclist. Born in Australia, Jamie had an international career as a business school professor before returning to his passion...

In Part 1 of our 401k Series Matt lays out all the important retirement plan deadlines so you don't miss the opportunity to maximize your retirement savings from your company. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 i...

Chris gives refreshing, actionable insights on how to use brand to 100x your company. Take your branding to the next level with this epsiode. About Chris Lester Chris brings dynamic vision and energy to his latest venture, FORTH, a brand consultancy focused on bold organizations, missions, and technologies with outsized and positive impact. Chris has served as the principal architect of brand and...

We all want to build a close knit team in our company, but what questions cross a line when hiring or with existing employees?   Danielle and I dive in to the topic in this epsiode. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run companies doing several million in revenue each year with o...

If the software doesn't synch easily with your Shopify store, Woo Commerce or other cart or SaaS software you'll be stuck in Excel spreadsheets, manual entry and more headaches than you can imagine. Running an e-commerce store or SaaS business requires robust accounting software because of all the transactions and taxes that you have to pay in each country, state or province you have cus...

Greg talks about how he left a corporate job, started a company and explains how to build an ownership culture that will help you increase sales and profits. ABOUT GREG MILANO Greg, Founder and CEO of Fortuna Advisors, is a thought leader and trusted advisor in helping clients transform their value creation potential through bold improvements to managerial insights, decisions and behaviors. Greg i...