EDGE with Brandon White

This episode is specifically for people who own US government contracting businesses. 401k plans for contractors need to follow different rules and regulations, we lay it all out for you in this episode. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Youn...

Cost of Customer Acquisition formula on and how to calculate your customer acquisition cost (CAC), why knowing this marketing metric is important for your business and how to use it to maximize your marketing in your company. MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network MARKETING Podcast https://podcasts.apple.com/us/...

Danielle and I talk about how her company handled the Roberts Internet outage in Canada that lasted several days. She talks about lessons learned and we discuss ways to prepare your company for when you lose internet access. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run companies doing...

Sales funnels, how to think about sales and Patrick drops tons of sales tips from his decades working in sales organizations. About Patrick Shaw Patrick is the Founder and CEO of RapidFunnel, a SaaS company in the Authentic Sharing Technology space. Before becoming CEO, he founded a MarTech company that provided marketing services to international businesses. He is an expert in network marketing,...

Ruslan shares his story of how he and his co-founders started Filmustage and how they have been able to bootstrap it. We also talk about AI, neural networks and machine learning.  About Ruslan Khamidullin Ruslan is a co-founder and CTO of Filmustage. Software development, life-long lover of horror movies and rock music led him to wonderful journey as an entrepreneur. Together with his Filmustage c...

Learn the benefits to having a 401k plan for your company and how you can save a lot more than you think as a business owner. EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT PLAN INFORMATION If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network 401k Podcast h...

How to calculate marketing budget as a percent of revenue, why it's important to know as a business owner and industry statistics so you can compare your business to your peers. MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network MARKETING Podcast https://podcasts.apple.com/us/podcast/marketing/id1653276478 CONNECT WITH...

Danielle's story of how she went from being completely broke to bootstrapping $3 million in revenue in three years. You'll leave a business plan and inspiration on how you can start a business with no money. EPISODE LINKS: Domestic Divas Cleaning Company https://domesticdivas.org CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a...

Chelsey shares her unconventional path to founding Proxi. How she went from what appears a traditional corporate career path, to revealing the real story of how side hustle businesses were her real path. About Chelsey Roney Co-Founder of Proxi Chelsey brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of five, growing the business through sales...

Joshua and Brandon talk about his story from working the corporate grind to how a real estate investment freed him to follow his passion and create mindful music. About Joshua Sam Miller Joshua Sam Miller is a musician, environmentalist and social impact entrepreneur on a mission to connect people to the natural world through immersive audio and visual art.   He is the creator of Sounds of the Oce...

We discuss what Double Dipping means and how you can use it to save more money in your company's 401k plan for yourself as a business owner. EPISODE LINKS: Get your company's 401k plan set up or fixed today with Matt's help. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,0...

Brandon explains the email KPI's you should be tracking to know how your email marketing is performing. This episode will educate and give you an edge with your email marketing. CONNECT WITH US Claim Your Weekly EDGE. It's FREE! A once a week email written by Brandon with insights and updates giving you an edge to get the most out of your time, talent and ideas. Over 17,200 listeners and...

We talk about the exact apps we use on our phones to run our businesses and life and... why we love them. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run companies doing several million in revenue each year.   We talk about what's working, what's not, what software and systems w...

Shanti drops tons of writing tips for fellow and aspiring authors and we talk how she got started writing. About Shanti Hershenson Shanti Hershenson’s first two novellas were published when she was in the sixth grade, although her writing journey started long before then. Ever since she could hold a pencil, marker, or crayon, she was creating stories. They started from pictures, mere scribbles, an...

Eric shares the OnRamp story, lessons he's learned being in the e-commerce space and how e-commerce companies can get financing for their inventory to grow their business. About Eric Youngstrom Eric is a successful entrepreneur having assisted in launching CSIdentity and ShippingEasy both of which generated returns for investors and employees and continue to employee hundreds of employees.  ...

We discuss how to implement advanced profit sharing techniques for your company's 401k plan that will allow you to save a lot of money. EPISODE LINKS: Get your company's 401k plan set up today >>> https://lifeincrs.com/edge-podcast/ CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE th...

Nine essential marketing metrics that you should be tracking for your company's marketing. MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network MARKETING Podcast https://podcasts.apple.com/us/podcast/marketing/id1653276478 CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brando...

We talk about how Canada's Bill C-11 could limit outside access to Canada's consumers and even limit companies in Canada from reaching people in Canada. All this controlled by the government.  About Canada's Bill C-11 On February 2, 2022, the Government of Canada introduced Bill C-11, referred to as the Online Streaming Act (Bill). The Bill, which seeks to amend Canada's Broadc...

Part 2 of a special in-studio discussion with Roberta about current events, her life, career spanning over three decades in the television and radio business where she has won many awards including 7 Emmy Awards, and what it was like leaving broadcasting to start her own production company.   About Roberta Gonzales Roberta got her start in broadcasting as disc jockey in San Diego and went on to be...

A special in-studio discussion with Roberta about current events, her life, career spanning over three decades in the television and radio business where she has won many awards including 7 Emmy Awards, and what it was like leaving broadcasting to start her own production company. About Roberta Gonzales Roberta got her start in broadcasting as disc jockey in San Diego and went on to be a fixture o...

Learn about the Mega Backdoor 401k, how to implement them in your company and save big...tax free. EPISODE LINKS: Get your company's Mega Backdoor Roth 401k plan set up today here MORE 401k RETIREMENT PLAN INFORMATION If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network 401k Podcast https://podcasts.apple.com/us/podcast/401k/id1677676002 CONNECT WITH US...

Jason is on a mission to revitalize manufacturing in the United States and has discovered how to do it. He shares his story of making products in the US and what he and his team are doing to help other companies be made in America. About Jason Azevedo Jason has had his heart in business development since an early age, starting a very successful apparel company that grew from humble garage beginnin...

We talk about triple bottom line companies now being called purposeful companies. Brandon talks about his experience being one of the first B Corporations in the US and Danielle about how Domestic Diva's Cleaning Co. fulfills a triple bottom line. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and...

Dr. Murra shares her journey how she's revolutionizing the dental industry by connecting top orthodontists to dental offices and providing orthodontists with the tools to run modern, clear aligner practices from unused office space at dental offices.    Not only do doctors make more money, but customers save as well! About Dr. Ingrid Murra Dr. Murra, DDS, MMSc is a Harvard-trained orthodontis...

Ryan was the attorney for Vitamin Water in its early days and was with the company all the way through it's sale to Coke for over $4 billion.  We talk about the VitaminWater story along with others he's worked with in the CPG industry.   Ryan's firms has worked with hundreds of other consumer product companies including Glaceau (creator of VitaminWater and SmartWater), Pirate’s Boot...