EDGE with Brandon White

Two types of decisions Jeff Bezos laid out in his 2015 Amazon yearly letter to investors.  You'll learn the two types of decisions Bezos describes, the decision making approach to each one and how you can apply the framework to your company to make the best decisions. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email new...

What custodian you should use for your 401k plan and why. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/   EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT PLAN INFORMATION If you like this episode you'l...

What your Net Promoter Score means. This is Part 2 of a series on Net Promoter Score Part 1 - The Most Important Question to Ask Your Customers - Net Promoter Score Introduction | Ep. 376  https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MAR...

Scientific evidence on how you can accomplish a goal you set for yourself or your business. EPISODE LINKS: Does Monitoring Goal Progress Promote Goal Attainment? A Meta-Analysis of the Experimental Evidence Study https://pubmed.ncbi.nlm.nih.gov/26479070/ CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE...

We talk about what opportunities can come your way if something you believed about yourself or your business turned out not to be true? When you're finished listening to this episode you'll feel a world of possibilities unleashed. About Shanna Nardone Shanna Nardone is a Certified Life Coach and the founder of Maternal Grove. Her company is focused on self discovery, empowerment, and ind...

In this episode Matt and Brandon talk about a ROBS 401k and how you can use it to fund your business. This could be to start up your business and provide cash flow vs. having to raise money from investors. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. Get Matt's help to se...

An introduction to Net Promoter Score (NPS). Why Net Promoter Score is the easiest and most important marketing metric you can measure with your customers. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life. Con...

Jameson shares his story about becoming part of the US Army's Special Forces, what he learned when he was overseas in Iraq and Afghanistan and his biggest revelation that scared the heck out of him from learning to be a SF instructor. Between cities reducing police forces, political unrest, protests that pop up in a minute, cyber crimes on the rise, and a world at war with one another, educat...

We pull back the curtain and share what business software we're using to run our company and why we love it. We also talk about software we've swapped out and replaced with new apps and why.    You'll walk away with some great suggestions on software you can use for your business.   EPISODE LINKS: Trello https://trello.com GSuite. Use the link to get two free weeks and Email Brandon...

Tyler shares this "how we built Cache story". He shares lessons learned building a product company and the challenges they've had to overcome. About Tyler Green Tyler and his brother were born and raised just outside the treeline of the Wasatch-Cache National Forest in Utah. They’ve always had skiing, mountain biking, backpacking, fly fishing, and just about every other outdoor acti...

All about 401k cash balance plans and how they allow you to save more money than you've been told in your 401k's. EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT PLAN INFORMATION If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network 401k Podcast htt...

How you can use email modeling to know how much money you can make each time you send an email to your list and as importantly how you can predict how much money you'll make. Email Brandon at B at Brandon C White dot com with "Episode 371 Spreadsheet" in the subject line to get free access to the spreadsheet he uses in this episode. CONNECT WITH US Sign up for our Newsletter Over 17...

Two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable with your fitness and in your everyday life.   And how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible.   Don't miss your chance to elevate your game. If you enjoy this episode please fo...

 How I built this episode. How Mark went from musician, to artist promoter to founding a Web3 company in the music business. About Mark Miller Mark Miller is the founder and CEO of Labelcoin. Labelcoin is the web3 Robinhood of music – a revolutionary song exchange that lets fans invest in the next big song. They are ushering in a new era for the music industry by bringing artists’ future revenue f...

How any business can build a membership program into their product offering to provide recurring revenue.     Ward also shares how MemberSpace started, how they've bootstrapped it and how they've been able to grow like mad. About Ward Sandler Ward Sandler is the CEO of MemberSpace - a software as a service (SaaS) company that enables creators to turn any part of their website into member...

Beleive it or not you're kids can contribute to your 401k Plan. We talk about how to do it and how much extra you can save in your 401k. Get Matt's help to set up your company's 401k plan to start saving tax free here >>> https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get more information about setting up your 401k plan here >>> https://lifeincrs.com/edge-podca...

What's the difference between sales and marketing? You get the answer to this question in this episode. MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network MARKETING Podcast https://podcasts.apple.com/us/podcast/marketing/id1653276478 CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front...

Mary shares her story of how she built and sold her eye lash salon in L.A. so she could build a beauty salon light that is changing the beauty salon industry.  She drops tons of business tips and lessons learned that will give you an edge in your business. About Mary Harcourt Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking...

Malcolm and I discuss what master data management is and why it's imperative that you get it right for your company. About Malcolm Hawker I'm a thought leader in the field of Master Data Management (MDM) and Data Governance and have consulted to some of the largest businesses in the world on their enterprise information management strategies. He is a frequent public speaker on data and a...

Learn what really goes on in the wine business, what it's like running an online wine company, and how Wine Spies has been able to grow to the best online wine retail site. About Agent Cru Agent Cru cut his teeth as a "cellar rat" scrubbing barrels at my family's winery, eventually working my way up to General Manager. He started his own brand, Jurassic Wines before going on an...

Learn why you need to benchmark your 401k plan for your business and how it can help you save more money. EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT PLAN INFORMATION If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network 401k Podcast https://podcasts.appl...

An  example of customer acquisition cost (CAC) with real world numbers so you can see how it works. See episode 356 for the customer acquisition cost formula. MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network MARKETING Podcast https://podcasts.apple.com/us/podcast/marketing/id1653276478 CONNECT WITH US Get Your Weekly EDGE...

Danielle and I talk about signs that you need a change. That change might be hiring someone to run your business, a different routine, or even that you need to sell your business.    We also talk about what to do when you start feeling this way to test and see if it's a temporary thing, burn out or something else. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Dom...

Gopal and I talk about the climate and how Sust Global is using data and analytics to make climate informed decisions.  About Gopal Erinjippurath Gopal leads Sust Global’s technology and product management functions. Their mission is to develop data-driven products enabling every decision to be climate-informed, so humanity can thrive on a changing planet. Most recently, Gopal led the Analytics En...

Billy shares his story of how he and his Co-Founders bootstrapped Billy Footwear into a seven figure shoe company by patenting an innovative zip up design and creating cool shoe designs. About Billy Price Billy is the Co-Founder of BILLY Footwear, a shoewear company that was started after suffering a spinal cord injury as a teenager. They currently are doing over seven figures in revenue with 20+...