EDGE with Brandon White

Five  competitive advantage ideas you want to include in your Barriers to Entry Slide in your business plan. You may already have these or can set a goal to implement one or several of them to make it harder for your competitors to catch you. EPISODE LINKS Back of the Napkin to...Business Plan in 11 Slides So easy you can build your business plan on a flight from San Francisco to New York Best pri...

Eating healthy, myth busting some diets, "health foods" and learn a reasonable approach to eating for a healthy life. About Jaclyn (Jackie) London Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all. As the former Head of...

Options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes.  Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call: 👉  https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get FREE information about Setting up or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT...

 KPIs and metrics you should be tracking for your website. You'll get industry marketing website benchmarks so you can see where you stand with your website traffic and tips on how to improve your website metrics. MORE MARKETING INFORMATION If you like this marketing episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network : MARKETING Podcast https://podcasts.apple.com...

A science proven way to how to be happier with yourself. It's Kung Fu Friday where every Friday Brandon brings you an edge to reach your peak performance, backed by real science, so you can reach your goals. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an ed...

How to estimate the market size for your business plan. We cover the total addressable market, serviceable market, and your market share.  It's important when estimating market size for your business plan to launch a new company or your business plan to launch a new product or service in an existing company to do it correctly. Brandon walks you through how to approach it and goes over a case...

Learn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea.  Nish shares all this information as well as how and why he's building the Nepal Tea Collective. About Nishchal Banskota Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and...

Learn what a forfeiture account is in a 401k plan, why it's important and what to do with one. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉  https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401...

Learn how to build and run successful online video campaigns. Learn how the Purple Mattress marketing campaign was so successful from the guys that did it.  And how they've been able to replicate the results with other brands. You'll leave with a ton of tips you can use to put video ads to work for your business. About Chris Knudsen Chris Knudsen has spent his career building companies....

Eleven qualities to look for when hiring new employees. These are used in addition to the technical or knowledge required for the specific position. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life. Content Br...

A Kawaii image study that showed how looking at cute images can increase your focus and performance.  Brandon describes exactly how you can use a quick exercise to increase your focus and performance. Check out this episode's video on the YouTube channel to view ten adorable puppy and kitten pictures that will prime you for peak performance in less than 2 minutes. EPISODE LINKS: Puppy video o...

Using gold as a currency, why it may be better than any other method of payment, and why Jason started Glint. About Jason Cozens Jason has twenty years' experience within the eCommerce, technology and digital marketing sectors. Previously, he was Founder of digital agencies Visuality and Bite and online gold bullion dealer GoldMadeSimple.com EPISODE LINKS: Glint https://glintpay.com/ OTHER EP...

Seven business plan must haves whether you're starting a new business, launching a new product or service in a business, or updating your business plan to get ready for next quarter or next year. EPISODE LINKS Back of the Napkin to...Business Plan in 11 Slides So easy you can build your business plan on a flight from San Francisco to New York Best price on Amazon https://www.amazon.com/dp/B0C...

Learn how the SEP IRA and a regular 401k are different and the advantages of having one over the other Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Claim your assessment: 👉 https://lifeincrs.com/edge-podcast EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k...

Learn how to calculate your Net Promoter Score. If you would like the Net Promoter Score Calcuator Google spreadsheet that Brandon mentions in the episode simply send Brandon an email at B@BrandonCWhite.com with "NPS Google Spreadsheet" in the subject line and he'll send it to you for free. Net Promoter Score Series Net Promoter Score Introduction:   The Most Important Question to A...

Betty shares her story how she was traveling around the world on a planned nine year trip with her Mother when she cut it short because of an unexpected a-ha moment she had at the top of a mountain with her healthy homemade snacks. Betty shares how she went from an idea, how she raised venture capital money for the idea and is turning that idea into a world wide healthy snack company. About Betty...

Digital transformation, what it means, why you need to understand it or risk getting beat by your competition. They discuss case studies of companies doing digital transformation right, what they're doing and how you can replicate it for your company to  10x your results. About Chris Hood Chris is a digital strategist, technology entrepreneur, and innovation executive with over 35 years of ex...

A real world case study where the business owners saved over $150,000 in their 401k plan. Learn how the company is set up, what they did to maximize their 401k plan and how you can do the same thing to save more money in your 401k with your company. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/ed...

How to quickly and easily get your company's Net Promoter Score (NPS) Net Promoter Score Series: Net Promoter Score Introduction:   The Most Important Question to Ask Your Customers  https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782   What Net Promoter Score (NPS) is and Why It’s A Great Metric to Use  https://myedg...

Tiffany shares her "how I built this "story of how she's building Joey, a modern family brand whose first product is an amazing stroller wagon for kids that does it all. You'll leave with some tips on brand, design, and growing a company that you can use in your business.    Use promo code "EDGE50" at https://MyJoey.com to save! About Tiffany Ramachandran  Tiffany is...

Three cash flow metrics that you must monitor if you want to be able to successfully grow your company and sales.  OTHER FINANCE EPISODES YOU WILL ENJOY: How to Run a Great Finance and Accounting Department with CFO Sean Lamb https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE....

What a prototype plan document is and how it can help you in your 401k plan strategy with your company. EPISODE LINKS: Get FREE information about Setting up, Expanding or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT PLAN INFORMATION If you like this episode you'll also enjoy the 401k Podcast on the Best Podcast Network 401k Podcast https://podcasts.apple....

How you can boost your brand by getting people to love it. What love means for your brand and some tips you can use to create brand love. About Dr. Aaron Ahuvia Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person. He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn....

Brandon shares his results from his  four week experiment taking L-Theanine and Caffeine. He shares the specific protocol that offers an alternative to Adderall that  increases concentration, focus and productivity. He also shares some scientific studies done with L-Theanine and caffeine that backs up the results. EPISODE LINKS AND INFORMATION L-Theanine used in Brandon's Experiment https://a...

How to set up your data stack so you can answer questions like "What three things happen in our customer's journey that leads to customers with the highest LTV". About Ahmed Elsamadisi Ahmed Elsamadisi is the Founder and CEO of Narrator.ai, a data modeling platform allowing companies to make better business decisions with their data. He started his career at Cornell’s Autonomous Sys...