EDGE with Brandon White

Bryan shares his "how I built this "story of how he and his co-founders bootstrapped a lawn moving service near me app to the leading lawn service provider in the country. You'll leave with some tips on starting something from an idea, to product, bootstrapping it and scaling a company with out ever raising a dime. About Bryan Clayton Bryan CEO and Co-Founder of GreenPal, an online...

A short story, with a big impact, that demonstrates what opportunities open up for you when you get out of your own way. This episode will give you an edge to win a lot more often in your life. EPISODE LINKS:   Caffeine’s Effects on Consumer Spending Study https://journals.sagepub.com/doi/10.1177/00222429221109247   CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Fr...

When your company needs to file a 5500 form for your 401k plan and what happens if you do not file it. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉  https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get FREE information about Setting up or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIRE...

In this episode of Marketing Monday Brandon discusses two peer reviewed studies that appeared in academic journals that studied if TV advertising still works in today's modern world.  The studies reveal useful information and suggestions that will give you an edge in your marketing. EPISODE LINKS: Studies mentioned in the podcast: How Viewer Tuning, Presence, and Attention Respond to Ad Conte...

Brandon explains the results from a scientific study that looked at if chocolate milk (yea you read that right) improved endurance  compared with two commercially available sport drinks. You'll be surprised by the results! CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Improved Endurance Capacity Following Chocolate...

In a documentary and several interviews Warren Buffet credits this one thing more than anything else for his success.  Brandon also explains Warren Buffet's "20 slot rule"which is a great approach not only to investing, but your whole life.  CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called ED...

Alp joins Brandon in studio where they talk about the power of ATSC 3.0 Spectrum, start-ups (mistakes they've made and how to fix them), and the future of TV. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting   https://edge.ck.page/bea5b3fda6 EPISODE LINKS:   Peak 3 https://peak3spectrum.com   HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build...

In Part 24 of the 401k Series Brandon and Matt explain the 401k annual testing requirements.  Many businesses fail this annual testing and don't even know it. This episode lays out what you as a business owner need to know even if you're not as involved in your 401k plan so you at least know the right questions to ask. Get Matt's help to set up or expand your company's 401k pla...

We take a look at two peer reviewed studies that appeared in academic journals that show whether influencer marketing is better or worse vs. social media paid advertising.  The results may surprise you. This is a Marketing Monday episode. Listen each Monday to the EDGE to get the latest marketing research, trends, and tips to give you an edge up on your competition. CONNECT WITH US Sign up for our...

Brandon reviews a study in the International Journal of Environmental Research and Public Health that did a meta-analysis of research from 1998 - 2018 looking at the effect of long working hours and overtime on your health.  He gives you the results and actionable things you can do to mitigate the biggest negative effect on your health. This is a Kung Fu Friday episode where every Friday Brandon d...

Brandon shares the best computer monitors he has used and explains why having the features they have has increased his productivity and will increase yours as well. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: LG 49" Curved Computer Monitor (LG 49WL95C-W Ultrawide Dual QHD Monitor 49") https://amzn.to/3DiN2qU...

Mary joins the show again and shares her experience with patenting her CosmoGlo light, her approach, how she won a lawsuit, how she protects other IP through trademarks and copyright and lots of advice for fellow business owners with intellectual property to protect.     Listen to episode 365 on EDGE to hear Mary's full founder story along with tons of tips she drops for fellow entrepreneurs....

Listen to avoid setting your 401k incorrectly and risking fines. Matt and Brandon discuss a case study with pass through entities that violated many of the 401k rules as it relates to maxamizing the 401k for owners.   Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉  https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get...

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Caffeine’s Effects on Consumer Spending Study https://journals.sagepub.com/doi/10.1177/00222429221109247 HELPFUL FREE RESOURCE...

Brandon's explains how he has been able to improve his sleep by at least 300% by using this blanket. He explains which one he's using, why, the sleep improvement results he's gotten and some scientific research that backs up his better nights rest results he's experienced and you can too.  This can be a great way for you to improve your sleep. CONNECT WITH US Get Your Weekly ED...

The best investment advice  Brandon ever received. Timely investing advice that will help you avoid losing money in any stock market conditions. Two investing research studies that validate the investing advice works. Brandon ends the episode with investing information he got from Warren Buffet. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon wr...

Talia shares her founder's story of how she went from working in the NFL, to taking a pandemic hobby and turning it into a growing business. You'll love her story, drive and passion. About Talia R. Boone Postal Petals Founder and CEO, Talia R. Boone, enters the floral industry after a groundbreaking career in sports, entertainment and social impact. She brings with her over 15 years of e...

How to add profit sharing to your company's Safe Harbor 401k to enable you to save even more money tax free each year. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉  https://lifeincrs.com/edge-podcast/  EPISODE LINKS: Get FREE information about Setting up or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-pod...

What names work and what names do not.  A study published in the Journal of Marketing that across six experiments, using both observational analyses of real brands and experimental manipulations of invented brands, shows the types of names which improve brand performance and outcomes.  You this episode to help you name your company, product or service. EPISODE LINKS: Is Nestlé a Lady? The Feminine...

In this episode of Kung Fu Friday Brandon gives you three easy to do exercises that you can do with your own body weight to get a quick workout in. Do three sets each of these exercises if you're working late and aren't going to be able to get to the gym or do your normal workout. Hint, Brandon throws in a bonus exercise that sounds easy, but will get your heart rate going and as importa...

The power of coincidence, what what happens when you start paying attention to the world around you. EPISODE LINKS: The Divine Language of Coincidence : How Miracles Transformed My Life After I Began Paying Attention Best price on Amazon https://amzn.to/3SX5hYa CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter call...

Indus and Brandon talk about SaaS software subscriptions and how we forget we're paying for seats we don't use, entire programs we don't use, and how to know what you're paying for so you can cancel subscriptions your company is not using. A timely episode in a time when all company's are looking for ways to save some money. EPISODE LINKS:   Quolum https://quolum.com CONNE...

How to build a 401k plan for your company within your budget.  Get Matt's help to set up, fix or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉  https://lifeincrs.com/edge-podcast/ EPISODE LINKS: Get FREE information about Setting up or Fixing Your 401k plan 👉  https://lifeincrs.com/edge-podcast/ MORE 401k RETIREMENT PLAN INFORMATION If you like t...

Three ways to use your ARPU (average revenue per user) marketing metric to increase your sales. MORE MARKETING INFORMATION: If you like this episode you'll also enjoy the MARKETING Podcast on the Best Podcast Network MARKETING Podcast https://podcasts.apple.com/us/podcast/marketing/id1653276478 CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brando...

We all know stress eating is a real thing, especially when you're pulling long hours at office and keyboard. Brandon lays out seven of his favorite snacks that satisfy but don't pack on the pounds.  If you know Brandon, you know he's conscious about his health and what he puts in his body. These snacks will not disappoint to give you a treat and stay at your peak performance. You&ap...