EDGE with Brandon White

About Becca Jordan Wright Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack.   Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic.   Becca&apos...

Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market. About Elina Panteleyeva Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstra...

Darrell Lerner and Brandon dive into the world of entrepreneurship, sharing insights from their journeys in the tech industry. From the early days of internet startups to the challenges of scaling businesses, they discuss pivotal moments, including Darrell's experiences with Snap Interactive and AllPaws. Tune in to hear about viral growth strategies, the importance of flexibility, and the les...

In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success. Takeaways The importance of timing in market adoption is crucial for success. Simplicity in product and message helps in crossing the chasm. Passion of th...

Alden and Brandon talk about Alden's new book and how to have an stoppable mindset. Links from the episode Unstoppable Mindset by Alden Mills Book About Alden Mills With more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor...

Manish shares his journey from growing up in rural Kentucky to working at Google to becoming a successful venture capitalist in Silicon Valley.  Manish shares his lessons learned from his time at Google and how they shaped his approach to venture capital. About Manish Patel Manish is a Silicon Valley veteran who solves problems at the intersection of business, technology, and human experience. He...

Pickles. They're crunchy, tangy, and a staple in sandwiches, burgers, and snack plates worldwide.  An pickling originated thousands of years ago, with evidence of cucumbers being pickled in the Tigris Valley as far back as 2030 BC, primarily as a method of food preservation.  Throughout history, pickles have been enjoyed by various cultures, with notable figures like Cleopatra and Julius Caes...

Headliner, has helped over 1 million podcasters promote their podcast. He loves taking things from zero to one and beyond and Oliver shares his journey how he did it with Headliner Episode Links Headliner About Oliver Wellington Oliver loves bringing new products and ideas into the world, and promoting them. After a 5 year stint promoting and playing in a rock band, he switched over the wide world...

Use first principles thinking to master your problem solving. Once you understand the framework you'll be able to solve just about any problem you face in business or in your life. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best se...

Betty Lu, Founder of Confetti Snacks, shares how she's building the top selling natural snacks company.  From raising venture capital to getting into national chains like Walmart. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best sel...

Jerry Seinfeld used this strategy to develop the daily habit of writing jokes. Learn this simple productivity technique and build lasting daily habits that will boost your confidence, energy and productivity. Links from the Episode The Productivity Podcast Follow Productivity on Apple Podcasts https://podcasts.apple.com/us/podcast/productivity/id1694396715 Follow Productivity on Spotify https://op...

Jason talks how to raise venture capital and lessons learned from portfolio companies at Bull City Venture Partners. Jason Caplain Jason is a General Partner and Co-Founder of Bull City Venture Partners and has been a venture capitalist for over two decades. Prior to co-founding BCVP, Jason co-founded Southern Capitol Ventures. Previously, he was at Red Hat (NYSE:RHT) in their finance group throug...

Learn about the fishing rod business and what makes a great light tackle saltwater fishing rod. About Ron Buffington and JLS Rods Ron is a light tackle charter guide and CEO and Founder of JLS Rods. JLS Rods started as a custom rod company and while they still offer custom rods they have now turned to manufacturing their own line of saltwater fishing rods.  At JLS all rod blanks are made in the US...

Thomas dropped into our studio and gives the step-by-step on how he and his co-founder took Midday Superfoods from Zero to One and thousands of customers. About Thomas Lundgard Thomas Lundgard grew up in Half Moon Bay, California, where he began surfing at age 15 at the legendary local surf spot called Mavericks.   He's a serial entrepreneur.  He and his brother co-own Tommy Tsunami Surf Scho...

Learn how to build big relationships by hosting small cocktail parties. ABOUT NICK GRAY Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings...

Ali talks about what he and other early stage investors look for in companies who are raising money for their early stage companies. ABOUT ALI JAMAL Ali Jamal is a Venture Investor, Product Leader, Growth Expert, Data Scientist, and Corporate Strategist. He is the Founder of First Check Ventures, a venture capital firm that invests in early stage startups across the globe. First Check Ventures has...

Learn how Alexandra got into urban hiking, started a company, wrote two books on urban hiking and some cool things to see on San Francisco's urban trails. ABOUT ALEXANDRA KENIN Alexandra is a Studio Chief at Wordsmithie, Inc., a content and design agency that serves clients in the tech, finance, healthcare, and other industries. She also runs Urban Hiker SF, a San Francisco-based tour company...

Poker strategy isn't just for winning the World Series of Poker, a back room high stakes poker game in Macau, or a big online poker tournament.  The game of poker mimics life in the sense that it forces you to make decisions without having complete information.  After playing millions of hands over the past 14 years, and mastering the art of taking calculated risks, Alec has developed an unpa...

Learn about raising money for your startup, how to raise money for your Pre-Seed and Seed round from investors and a story about how Martin lost $500m and STILL won. ABOUT MARTIN TOBIAS Martin Tobias is the Managing Partner and Founder of Incisive Ventures, an early-stage venture capital firm focused on investing in the first institutional round of technology companies that reduce friction at scal...

Jim visited our studio to talk about how he, his team and the Synapse School community built a school from the ground up with an innovate approach to education. The best way to describe what Synapse is doing is educating Change Makers by focusing keenly on Social-Emotional Learning, innovation and leading edge academics. Their teachers, who are as committed as they are remarkable, build classroom...

Life may knock you down. Correction, life will knock you down from time to time.  It will kick you in the gut, kick you to the curb, leave you behind. BUT, you can break through these hard times.  In this episode you learn how you can overcome hard times, build resilience and how you can prepare yourself so when life does knock you down, you get up and kick its butt. Short episode, valuable lesson...

You get the framework to use to get someone or a group of people to do what you want. It's not as hard as you think. You get the framework and 3 examples of how people implemented it to get people to do what they wanted. Short episode, valuable lesson. This is a Weekend Edition: Lessons worth listening.  The episode is from my email newsletter that I write for over 22k readers that was sent o...

Building a personal holding company is as old as Warren Buffet and as new as AI these days. Yong-Soo shares how he grew his personal holding company to $20 million in revenue in 8 years and how you can do it too. LINKS  First Class Founders https://firstclassfounder.com  ABOUT YONG-SOO CHUNG Yong-Soo is a serial entrepreneur bootstrapping his business from $0 to $20m in over 8 years. Now, he'...

A million dollar that you want to learn so you too can make a million dollars. Short episode, valuable lesson. This is a Weekend Edition: Lessons worth listening. The episode is from one of my weekly email newsletters. Subscribe below. It's free. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE th...

New evidence of a second bullet changes the story of the John F. Kennedy assassination. We discuss the significance. About the Conversation In John Kuhn's 20 year career in Army Special Operations he has personally been on the front lines of world events and has been required to know history and politics in a way that not many have because of the operational nature of his profession. He is on...