Brandon White

EDGE with Brandon White

Business EN ↓ 507 episodes

The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how. Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things. Listen in to expand your landscape of understanding and gain an edge to win in your business and your life. Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling...

Author

Brandon White

Category

Business

Podcast website

MyEDGEPodcast.com

Latest episode

Mar 11, 2026

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Episodes

Selling Your Company with Lowell Ricklef CEO of Traction Advising 10.05.2022

Lowell is a SaaS veteran with experience selling/buying more than thirty businesses and shares what he knows to help you sell your company. About Lowell Ricklef Lowell's company, Traction Advising, specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP. Traction Advising was sta...

Go to Market Strategy with Karthik Suresh Co-Founder of Ignition 10.05.2022

Karthik's journey to founding Ignition and we talk about bitcoin, is business school worth it and more. You'll enjoy this conversation.    About Karthik Suresh Karthik is the Co-Founder of Ignition, a collaborative hub for Marketing and Product teams to plan, execute, and measure the Go to Market (GTM) side of launching a product or service. Karthik is a product and a technology leader w...

The Best Way to Provide Professional Development for Your Employees with Danielle Jenkins 08.05.2022

Should you provide professional development for your employees?  If yes, what does that look like?  Is coaching and mentoring them the same as "professional development"? What's the best approach?   We talk about what we do, have done with lessons learned and come out of this discussion with a new approach that can help you shape your professional development program for your compan...

How to Use Google My Business to Generate Inbound Leads with Matt "Handshaking" Holmes 05.05.2022

Matt explains how he uses Google My Business local service to build websites that generate passive income and how you can use these techniques for your business to generate inbound leads. About  Matt "Handshaking" Holmes Matt "Handshaking" Holmes is a marketing entrepreneur and world record holder. His team develops passive income websites by do by perfecting the local SEO of t...

Setting a Compass for Living with Award Winning Author Mark Gober 04.05.2022

We talk about about the nature of consciousness, the truth of who we are, the world we are now living in, why we exist, and how we can thrive. About Mark Gober Mark Gober is a former New York investment banker, Partner at Sherpa Technology Group in Silicon Valley, and has been named one of IAM Magazine’s “World’s Leading Intellectual Property Strategists.” Outside of the business world, he is an a...

The Screenwriting Business with Geoffrey D. Calhoun 03.05.2022

What it takes to write a great screenplay and how to write a great screen play. About Geoffrey D. Calhoun Geoffrey D. Calhoun is the best selling author of The Guide For Every Screenwriter and host of the #1 international podcast The Successful Screenwriter. He wrote his first script after being challenged to write a screenplay by a friend of his who worked in the television industry.    After wri...

Security SOC 2 and Privacy Compliances 10x faster with Girish Redekar CEO of Sprinto 02.05.2022

Girish talks about why a SOC 2 audit is essential for modern SaaS companies and how he bootstrapped and sold his first SaaS company. About Girish Redekar Girish Redekar is the Co-Founder and CEO of Sprinto, a platform that helps SaaS companies obtain security and privacy compliances 10x faster.  Sprinto customers need this to close enterprise customers with high-ticket deals and pass vendor securi...

How We Deal with Difficult Customers with Danielle Jenkins from Domestic Divas Cleaning Co | Ep. 300 30.04.2022

Some customers can be difficult! We talk about real world examples how we have dealt with them and our general approach after having made a bunch of mistakes.  About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab...

Increase Sales for Your Business with Tim Parkin of Parkin Consulting 28.04.2022

Tim talks about the importance of doing marketing from the inside out and offers several examples that you can use to help drive more sales for your business from your marketing campaigns. About Time Parkin Tim Parkin is a consultant to marketing executives globally. By applying more than two decades of experience merging behavioral psychology and technology seamlessly, he unlocks rapid growth for...

Drink Naked and Have Fun with Becca Gardner Founder of Non-Alcoholic Liquor Company NKD LDY 28.04.2022

In an in studio recording Becca and I talk about her adventures from quitting her high powered New York strategy consulting job, to becoming sober, moving back home, starting a non-alcholic distilling brand, NKD LDY, and getting engaged.  A great conversation that shows that anything is possible.  About Becca Gardner Becca Gardner, founder and CEO of Alt Distilling and innovator behind NKD LDY, is...

Tactics to Communicate Better and Have Healthier Relationships with Debra Roberts CEO of The Relationship Protocol 26.04.2022

Debra Roberts, LCSW, is a conversation expert and creator of The Relationship Protocol communication model. Her proprietary and practical approach to communication revolutionizes how professionals work together; it is at the core of The Communication Protocol, an online professional development program for companies and teams.  Debra examines existing communication patterns and teaches essential t...

How to be Superbold with Fred Joyal 26.04.2022

Fred and I talk about his career in advertising, the huge 1-800-DENTIST lead generation business he built, how to he learned to be bold and how you can too! Fred Joyal is an author, speaker, entrepreneur, and business advisor.  Along with a lucrative career in advertising and marketing, he co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, over 30 years,...

Should Employers Be Allowed to Search Employee Social Media Accounts? with Danielle Jenkins 25.04.2022

We talk about current laws in the United States and Canada that outline what business owners can and can't do with social media searches for their current employees and employees they are hiring. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run companies doing several million in reven...

This Offer Outperforms "Discounts" and "Free Shipping" Offers with Andrew Forman of Givz 23.04.2022

Andrew discusses how you can easily implement this sales offer into your e-commerce store, brick and mortar store or any product or service and outperform "free shipping" or "discount" offers. About Andrew Forman Andrew is the Founder and CEO of Givz. Givz is the e-commerce marketing platform that grows sales, creates social impact and reduces discount dependency.   Prior to Gi...

Sports Nutrition and Building a Global Brand with Douglas Smith Co-Founder and CEO of True Nutrition 21.04.2022

The state of health in America and how Doug built a global multimillion dollar sports nutrition company. About Doug Smith Douglas Smith is a worldwide adventurer and entrepreneur. Smith has circled the globe - from the North Pole to the South Pole - hiking, mountain climbing, skiing, surfing....even meditating with monks in South East Asia.  He thrives on knowledge, especially when it comes to hea...

New Online Marketing Techniques to Increase Your Sales with Chelsea Sayegh 20.04.2022

Chelsea helped build the EDGE media and publishing company to what it is today and we thought it would be a great idea to share some of her successful digital marketing ideas with you.  From managing multimillion dollars on FaceBook to nurturing email lists of 75K+ and building brands strategies for companies large and small. You'll learn some real markting nuggests of gold that after listeni...

Investing in Wine with Anthony Zhang of VinoVest 19.04.2022

How to Invest in Wine   Anthony talks about how he's building a company that is democratizing wine investing.  About Anthony Zhang Anthony is a repeat entrepreneur who has previously founded and sold two companies, EnvoyNow and KnowYourVC.    He has also held leadership positions at Blockfolio and is a board member at RateMyInvestor. EPISODE LINKS: Invest in wine on VinoVest CONNECT WITH US G...

How We Recruit and Onboard New Employees with Danielle Jenkins from Domestic Divas Cleaning Co. 16.04.2022

We talk about the exact processes, procedures and software we use to recruit new employees and onboard them once hired. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on...

Press Releases with David McInnis Founder of Newsworthy | Ep 289 14.04.2022

David and I talk about the power of press releases the how the next evolution of press releases,  "press releases 2.0", can drive maximum PR for your company. David McInnis started his online career in 1995, introducing the internet to business in the Austin and Dallas areas. In 1997 he founded PRWeb which grew to become one of the most influential press release newswires. He is back wit...

The Easiest Way to Get Customers to Buy Again from Your Shopify Store with Maruti Agarwal Co-Founder of ShopAgain 11.04.2022

Maruti and I talk about challenges e-commerce stores face and how they can use AI software to increase sales. Maruti Agarwal is a serial entrepreneur who has been in the start-up circle most of his career.    He is building ShopAgain to help ecommerce businesses who use Shopify, WooCommerce and other popular e-commerge software to grow sustainably because as paid ad costs increase, so are customer...

Is a Four Day Work Week a Good Idea? with Danielle Jenkins from Domestic Divas Cleaning Co 08.04.2022

We talk about our experience with a four day work week and other variations of the work week that we've used, some with success and some that didn't work out.   About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run businesses doing millions in revenue each year with over fifty employe...

Disrupting the Legal Industry with Zeb Anderson Founder of Legal IQ 06.04.2022

Zeb is on a mission to make legal services available to everyone, not just those who can afford it. He shares is story of how he ditched a corporate job, decided to start Legal IQ and how he's been able to grow and raise money for it.   You'll love his story. ABOUT ZEB ANDERSON Zeb Anderson is a former compliance and analytics specialist at Medtronic, he is the founder of LegalQ, a free...

Amazon’s PR Strategy You Can Use to Get PR for Your Business with Allie Hembree Martin of Fame and Fortune 04.04.2022

Allie shares PR strategies she learned from working in PR at Amazon that you can use to get PR for your company. Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brand and gain credibility and cash through proactive public relations and strategic social media.    She formerly worked in public relations for Amazon, Allte...

Stable Workweek and Living Wages for Hourly Employees and Freelancers with Danielle Jenkins Domestic Divas Cleaning Co 01.04.2022

We share our lessons learned with hourly employees and freelances that have led to a better working relationship for everyone.    We also discuss the importance of providing a living wage vs. minium wage. Listen in and see what you think. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.   Danielle and I each run co...

How I Started Built and Sold a Chain of Retail Stores with Salena Knight of Scale Your Store 30.03.2022

Salena shares her lessons learned from starting building and ultimately selling a chain of retail stores.  She shares lessons learned from retail as well as e-commerce that will help you increase yours sales. ABOUT SALENA KNIGHT Salena Knight is a former arborist that found she was better at building the businesses she worked for, then she was climbing trees. In 2007, at the beginning of the globa...

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