Ecommerce Podcast w/ Will de Bruin

⁣ What REALLY Matters To Succeed With Ecommerce⁣⁣⁣⁣ ⁣⁣⁣⁣ Most people think success in ecommerce comes down to having the perfect product, the perfect ad, or the perfect strategy.⁣⁣⁣⁣ ⁣⁣⁣⁣ They're wrong.⁣⁣⁣⁣ ⁣⁣⁣⁣ What really determines your success is your ability to create positive pressure — the kind of pressure that keeps you accountable, focused, and consistently moving forward.⁣⁣⁣⁣ ⁣⁣⁣⁣ I...

Most ecommerce founders think the answer to growth is simple:⁣ Get more traffic.⁣ ⁣ But what if the real problem isn't traffic at all?⁣ ⁣ Too many brands try to scale before they've built a profitable foundation. They pour money into ads, chase more visitors, and wonder why revenue goes up while profits stay flat.⁣ ⁣ In this podcast, I break down the concept of profit-first scaling and w...

THIS Is Killing Your Ecommerce Store Growth ⁣⁣⁣ Most ecommerce founders are looking at the wrong numbers.⁣⁣⁣ ⁣⁣⁣ They're obsessed with the macro metrics — revenue, ROAS, sales, profit — while completely ignoring the micro metrics that actually determine whether those numbers go up or down.⁣⁣⁣ ⁣⁣⁣ The result?⁣⁣⁣ They know what is happening, but they have no idea why it's happening.⁣⁣⁣ ⁣⁣⁣...

THIS Is Why You Can't Sell Online (But Can Sell Offline) Ever noticed how you can easily sell your product face-to-face... but struggle to get the same result online? You're not alone. The reality is that selling online is completely different to selling in person. When you're face-to-face, you can answer questions, build trust, read body language, and overcome objections instantly....

Most ecommerce brands run random promotions and hope for the best.⁣ The problem? Random actions create random results.⁣ ⁣ If you want to consistently increase sales, you need a structured campaign strategy that builds momentum, creates demand, and converts customers at every stage of the buying journey.⁣ ⁣ In this podcast, I break down the exact 4-phase campaign framework we use to help ecommerce...

⁣⁣ Before joining the Ecom Blueprint program, Charlotte & Scott were overwhelmed with where to start with Meta and Google ads, as well as other levers to grow the business. ⁣⁣ ⁣⁣ Although they had a keen interest in the wholesale side of their business, they knew that the margins were in Direct To Customer online. ⁣⁣ ⁣⁣ And with this knowledge, they knew they needed to make it work. And more s...

Your ads are getting clicks.⁣⁣ Traffic is coming to your website.⁣⁣ People are visiting your store every day.⁣⁣ ⁣⁣ So why aren't you making more sales?⁣⁣ ⁣⁣ The truth is, most ecommerce brands assume they have a traffic problem when they actually have a conversion problem or vice versa. And if you don't know which one it is, you'll keep wasting time and money fixing the wrong thing....

Julka has been in business for over 5 years, and whilst she made some initial progress in the ‘Covid’ years, she couldn’t find a way to make the progress she was after. ⁣⁣ ⁣⁣ It came to the stage of either shutting down the business, or getting the support of someone that has done what she wanted to do in ecommerce. ⁣⁣ ⁣⁣ And that’s when we met. ⁣⁣ ⁣⁣ The biggest thing Julka speaks about is having...

A.I. is no longer just a tool, it's becoming a team member. The smartest ecommerce brands are now using A.I. Agents to handle tasks that used to require multiple employees, agencies, and hours of manual work.⁣⁣ ⁣⁣ In this podcast, I break down how you can use A.I. across almost every area of your ecommerce business to save time, reduce costs, and scale faster.⁣⁣ ⁣⁣ You'll learn:⁣⁣ ⁣⁣ ✅...

⁣Alison had been building her online business for years, and was coming to a crossroads. ⁣⁣ ⁣⁣ Shut down the business? ⁣⁣ ⁣⁣ Or do whatever necessary to make it a success? ⁣⁣ ⁣⁣ Fortunately for her, she was not ready to give up, and decided to join the Ecom Blueprint. ⁣⁣ ⁣⁣ As soon as she joined we put together a simple, crystal clear strategy that was easy to follow and take action on. ⁣⁣ ⁣⁣ And...

⁣⁣⁣You can have great products, solid ads, and a beautiful website…⁣⁣⁣ ⁣⁣⁣ But if your brand messaging is wrong, none of it works the way it should.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down why messaging is one of the most important parts of growing an ecommerce brand and why it needs constant testing, refinement, and iteration.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ⁣⁣⁣ ✅ Why unclear messaging kills conversions an...

Most ecommerce brands are using AI the wrong way.⁣⁣ ⁣⁣ They’re getting generic outputs, weak marketing, and average results because they don’t understand how to use it strategically.⁣⁣ ⁣⁣ In this podcast, I break down my simple 3-Tier AI Framework + Sandwich Method that helps ecommerce brands get dramatically better results from AI across marketing, content, ads, emails, and strategy.⁣⁣ ⁣⁣ You’ll...

⁣Still trying to figure out what marketing strategy actually works in ecommerce right now?⁣⁣ Ads? Influencers? Organic content? Email?⁣⁣ ⁣⁣ The truth is, the best ecommerce brands in 2026 aren’t relying on just one channel, they’re building omnipresence.⁣⁣ ⁣⁣ In this podcast, I break down the modern marketing strategy that combines:⁣⁣ ⁣⁣ ✅ Meta & Google ads for scalable traffic⁣⁣ ✅ Influence...

Most ecommerce brands lose money on Meta ads before they even have a chance to work.⁣ ⁣ Why? Because they start running ads without the right setup, strategy, or expectations.⁣ ⁣ In this podcast, I break down exactly what you need to have in place before spending a dollar on Facebook or Instagram ads.⁣ ⁣ You’ll learn:⁣ ⁣ ✅ The right expectations to have when starting Meta ads⁣ ✅ The setup mistak...

You can only scale an ecommerce brand so far on your own.⁣ ⁣ At some point, if you want real growth, you need the right people around you.⁣ ⁣ In this podcast, I break down when to start hiring, what kind of help to bring in first, and what building a scalable ecommerce team actually looks like.⁣ ⁣ You’ll learn:⁣ ⁣ ✅ The signs it’s time to stop doing everything yourself⁣ ✅ Who to hire first (and...

If your ecommerce store isn’t growing, there are usually only two real problems:⁣⁣ ⁣⁣ 👉 You don’t have enough traffic⁣⁣ 👉 Or your conversion rate is poor⁣⁣ ⁣⁣ The mistake most brands make?⁣⁣ ⁣⁣ They focus on the wrong one — and waste months (and thousands of dollars) trying to fix the wrong problem.⁣⁣ ⁣⁣ In this podcast, I break down how to identify whether your biggest issue is traffic or conve...

⁣⁣Most ecommerce brands are chasing new customers every day…⁣⁣ ⁣⁣ But the real money isn’t in constant acquisition,  it’s in your database.⁣⁣ ⁣⁣ In this podcast, I break down why your email & SMS list is the most valuable asset in your business,  and how it can generate consistent, high-margin revenue.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣  ✅ Why your database is your highest ROI channel⁣⁣  ✅ How to turn...

Success in ecommerce isn’t about luck or guessing…⁣⁣ ⁣⁣ It’s about following a simple loop over and over again:⁣⁣ ⁣⁣ 👉 Take action → Get feedback → Iterate → Repeat⁣⁣ ⁣⁣ In this podcast, I break down the exact process successful ecommerce founders use to grow consistently, without getting stuck or overwhelmed.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ Why action beats overthinking every single time⁣⁣ ✅ How to...

⁣⁣What if you could generate sales before you even have stock on hand?⁣⁣ ⁣⁣ Pre-selling is one of the smartest ways to improve cash flow, validate demand, and reduce risk in your ecommerce business, when done properly.⁣⁣ ⁣⁣ In this podcast, I break down how to set up a pre-sale strategy on your Shopify store that actually works.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ How to sell products before they’re in sto...

⁣⁣ If your products aren’t selling, it’s probably not the product…⁣⁣ ⁣⁣ It’s your product page and messaging.⁣⁣ ⁣⁣ In this podcast, I break down the real reasons Shopify stores struggle to convert, and how simple changes can turn your page into a sales machine.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ The messaging mistakes that confuse and turn customers away⁣⁣ ✅ What high-converting product pages actually in...

⁣Not all ad content is created equal.⁣⁣ ⁣⁣ If you’re running Meta ads without understanding the hierarchy of content, you’re leaving performance (and profit) on the table.⁣⁣ ⁣⁣ In this podcast, I break down how to structure your content the right way so each piece plays its role in driving traffic, building trust, and converting sales.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ The different levels of content and...

One of the biggest mistakes ecommerce founders make isn’t in their ads or products…⁣⁣⁣ ⁣⁣⁣ It’s in how and when they pay themselves.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down the hard truth about taking money out of your business too early, and how it can quietly stall your growth or even put your brand at risk.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ⁣⁣⁣ ✅ When it actually makes sense to start paying yourself⁣⁣⁣ ✅...

If your Meta ads aren’t performing the way they should, it’s usually not the platform, it’s the strategy.⁣⁣ ⁣⁣ In this podcast, I break down the exact approach we use to scale ecommerce brands using the S.O.S Ads Formula (Set Up, Optimise, Scale), plus a key insight on audience targeting that most brands get completely wrong.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ How to structure your campaigns using the S.O...

⁣Running an ecommerce brand isn’t all wins and highlight reels.⁣⁣⁣ ⁣⁣⁣ Behind the scenes, it’s strategy, tough decisions, constant problem-solving and the people you surround yourself with.⁣⁣⁣ ⁣⁣⁣ In this podcast, I share real insights from a recent mastermind event, where serious ecommerce founders came together to map out their next moves and push each other to higher levels.⁣⁣⁣ ⁣⁣⁣ You’ll learn...

If you want to grow your ecommerce brand, you can’t just sit back and hope sales come in.⁣⁣ ⁣⁣ You need to be actively involved in creating opportunities and building your brand.⁣⁣ ⁣⁣ In this podcast, I break down how taking control of your sales process can dramatically increase your revenue,  without relying on luck or waiting for things to “work”.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ Why the most success...