Ecommerce Podcast w/ Will de Bruin

Do THIS To Increase AOV By 40% | Ecommerce⁣⁣⁣ ⁣⁣⁣ Want to increase your ecommerce revenue without spending another dollar on advertising?⁣⁣⁣ ⁣⁣⁣ One of the simplest ways to grow your business is to increase how much each customer spends when they buy.⁣⁣⁣ ⁣⁣⁣ And that's where cross-sells and upsells come in.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down how to create a simple, repeatable process for in...

Hitting Record Revenue Months In Ecommerce ⁣⁣⁣ ⁣⁣⁣ Every ecommerce founder wants to hit their next record sales month.⁣⁣⁣ ⁣⁣⁣ But record-breaking revenue doesn't happen by accident.⁣⁣⁣ ⁣⁣⁣ Behind the brands consistently achieving new milestones is a clear strategy, the right priorities, and the support to make better decisions along the way.⁣⁣⁣ ⁣⁣⁣ In this podcast, I share real examples of ec...

THIS Will Answer The Million Dollar Question⁣⁣⁣ ⁣⁣⁣ Want to know one of the biggest secrets to building a million-dollar ecommerce brand?⁣⁣⁣ ⁣⁣⁣ Stop trying to sell to everyone.⁣⁣⁣ ⁣⁣⁣ Too many ecommerce founders try to appeal to as many people as possible, thinking a bigger audience means more sales.⁣⁣⁣ ⁣⁣⁣ But the reality is, the more specific you get about who you're targeting, the easier...

How To Actually Get The Things Done⁣⁣⁣ ⁣⁣⁣ Everyone has a list of things they know they should be doing to grow their ecommerce business.⁣⁣⁣ ⁣⁣⁣ But knowing what to do and actually getting it done are two very different things.⁣⁣⁣ ⁣⁣⁣ Especially during busy periods like Black Friday and Cyber Monday (BFCM), when there's a million things competing for your attention.⁣⁣⁣ ⁣⁣⁣ In this podcast, I...

Stop Scaling Ads When Stock Is Your Real Bottleneck⁣⁣⁣⁣ ⁣⁣⁣⁣ Most ecommerce founders think the answer to more sales is spending more money on advertising.⁣⁣⁣⁣ ⁣⁣⁣⁣ But what happens when your ads are working… and you don't have enough stock to keep up?⁣⁣⁣⁣ ⁣⁣⁣⁣ Poor inventory management can quietly become one of the biggest bottlenecks to scaling an ecommerce brand.⁣⁣⁣⁣ ⁣⁣⁣⁣ In this podcast, I...

The Website Redesign Trap: Test Your Message First⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Thinking about redesigning your ecommerce website because it's not converting?⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Before you spend thousands on a new design, there's something far more important you need to get right.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Your messaging.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Too many ecommerce brands focus on how their website looks, when the real problem is that custom...

The Most Expensive Mistake Is Fixing The Wrong Problem⁣⁣ ⁣⁣ Most ecommerce founders are working hard to grow their business.⁣⁣ ⁣⁣ But what if you're spending all your time, money and energy fixing something that isn't actually the problem?⁣⁣ ⁣⁣ You might think you need more traffic, when your website isn't converting. Or you might be spending more on ads when the real opportunity is...

The Most Underrated Focus In Ecommerce (To Scale)⁣⁣⁣⁣ ⁣⁣⁣⁣ Most ecommerce brands are constantly chasing more traffic, better ads, and new customers.⁣⁣⁣⁣ ⁣⁣⁣⁣ But one of the biggest opportunities to grow your business is something you're probably overlooking.⁣⁣⁣⁣ ⁣⁣⁣⁣ Your existing customers and their reviews.⁣⁣⁣⁣ ⁣⁣⁣⁣ Customer reviews aren't just nice testimonials to display on your webs...

This Is What $10M/Yr In One Room Taught Me⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Put a group of successful ecommerce founders in one room and you start noticing something interesting.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ The businesses might be completely different. The products, customers and strategies might vary.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ But the attributes of the people behind them are remarkably similar.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ After spending time with a group of ecommerc...

Don't Let CTR Deceive Your Meta Ads⁣⁣⁣⁣⁣⁣   ⁣⁣⁣⁣⁣⁣ A high click-through rate looks great inside Meta Ads Manager.⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ But more clicks don't automatically mean more sales.⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ You can have an ad with an incredible CTR that's attracting the wrong people, generating low-quality traffic, and ultimately producing very little revenue.⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣ In this podcast, I brea...

Your Customers Already Wrote Your Ecommerce Strategy ⁣⁣⁣⁣ ⁣⁣⁣⁣ Not sure what your next ad should say? What offer to create? Or why customers aren't buying?⁣⁣⁣⁣ ⁣⁣⁣⁣ Stop guessing and start talking to your customers.⁣⁣⁣⁣ ⁣⁣⁣⁣ Your customers can tell you why they bought, what almost stopped them, what they value most, and what they actually want from your brand.⁣⁣⁣⁣ ⁣⁣⁣⁣ In this podcast, I brea...

One Winning Ad Is Not An Ecommerce Growth Strategy⁣⁣⁣⁣ ⁣⁣⁣⁣ You've finally found a Meta ad that's working.⁣⁣⁣⁣ ⁣⁣⁣⁣ Great. But what happens when it stops?⁣⁣⁣⁣ ⁣⁣⁣⁣ One of the biggest mistakes ecommerce brands make is finding one winning ad and relying on it for far too long.⁣⁣⁣⁣ ⁣⁣⁣⁣ Creative fatigues. Audiences change. Competitors adapt. And eventually, even your best-performing ad can...

Don't Let CTR Deceive Your Meta Ads  ⁣⁣⁣ ⁣⁣⁣ A high click-through rate looks great inside Meta Ads Manager.⁣⁣⁣ ⁣⁣⁣ But more clicks don't automatically mean more sales.⁣⁣⁣ ⁣⁣⁣ You can have an ad with an incredible CTR that's attracting the wrong people, generating low-quality traffic, and ultimately producing very little revenue.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down why you need to l...

More Ads Won’t Fix Bad Ecommerce Economics⁣ ⁣ If your ecommerce brand isn't profitable online, spending more money on ads probably isn't going to fix it.⁣ ⁣ Before you scale, the economics of the business need to work.⁣ ⁣ Your product margins, COGS, shipping, AOV and customer acquisition costs all determine how much you can afford to spend to acquire a customer - and whether paid adverti...

Focus Makes Million Dollar Ecommerce Brands ⁣⁣⁣ One of the biggest mistakes ecommerce founders make is trying to do too much, too soon.⁣⁣⁣ ⁣⁣⁣ More products. More channels. More offers. More ideas.⁣⁣⁣ ⁣⁣⁣ But some of the most successful ecommerce brands are built by doing the opposite: one great product, one clear customer, and one relentless focus.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down why focus c...

THIS Will Scale Your Meta Ads For Your Ecommerce Brand (Ignore At Your Own Peril) ⁣⁣ ⁣⁣ Managing Meta Ads shouldn't mean staring at Ads Manager for hours trying to work out what to turn off, what to scale, and what to do next.⁣⁣ ⁣⁣ AI has completely changed the game.⁣⁣ ⁣⁣ In this podcast, I show you how to use GPT as an extra set of eyes on your Meta Ads account - helping you analyse performa...

[BREAKDOWN] Ecommerce Strategy To $50,000/ Mth.⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ What would I actually focus on if I was helping an ecommerce brand grow to $50,000 per month?⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ In this podcast, I take you behind the scenes of a real Roadmap Call, using our Miro board to break down exactly where the opportunities are and what needs to happen next.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ You'll see how we turn dozens of ideas, problems...

Stop Touching Your Ads Every Time They Have A Bad Day⁣⁣ ⁣⁣⁣⁣ Your Meta Ads had a great day yesterday.⁣⁣⁣⁣ ⁣⁣⁣⁣ Today? Terrible.⁣⁣⁣⁣ ⁣⁣⁣⁣ So you panic, change the budget, turn off an ad, launch something new… and potentially make the problem worse.⁣⁣⁣⁣ ⁣⁣⁣⁣ Daily fluctuations are normal with Meta Ads. The key is knowing when poor performance is simply variance and when there's actually a probl...

Matt Makes $8,000 Per Month Online (Scaled From $2,000). ⁣ ⁣ Matt created his business from a need of his, that ended up serving a wider market. ⁣ ⁣ He is the creator.⁣ ⁣ But the trouble he was facing was marketing his products. The ads, the emails, the content, all of it. ⁣ ⁣ As soon as Matt joined the Ecom Blueprint we put a customised strategy together that was easy to follow and execute. And t...

Don't Let A Bad Decision Burn You Twice⁣⁣⁣ ⁣⁣⁣ Every ecommerce founder makes bad decisions.⁣⁣⁣ ⁣⁣⁣ You hire the wrong person. Choose the wrong agency. Waste money on ads. Launch a product that doesn't work.⁣⁣⁣ ⁣⁣⁣ The first mistake costs you money.⁣⁣⁣ ⁣⁣⁣ But the second mistake is letting that experience stop you from making the right decision next time.⁣⁣⁣ ⁣⁣⁣ In this Podcast, I break d...

From Hundreds To Thousands Per Month Selling Dog Treats. ⁣⁣ ⁣⁣ Belinda was successfully selling in person at markets but struggled to understand what needed to be done to drive sales online. ⁣⁣ ⁣⁣ Having previously joined an ecommerce program with little success, Belinda saw an opportunity to get a specific, customised plan laid out for her that she could easily take action on. ⁣⁣ ⁣⁣ In addition,...

Influencer Marketing Won't Work Until You Treat It Like A System ⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ Most ecommerce brands approach influencer marketing completely wrong.⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ They send a few products, message a handful of creators, cross their fingers… and then decide “influencer marketing doesn't work.”⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ The problem isn't influencers.⁣⁣⁣⁣⁣ It's the lack of a repeatable process.⁣⁣⁣⁣⁣ ⁣...

Dani Hit Her First $10,000 Month Online Selling Brownies. ⁣⁣ ⁣⁣ This is not the first business Dani and her husband had started. ⁣⁣ ⁣⁣ They are teachers by profession and raising a young family, and they knew they wanted more freedom through starting a business. The motivation was strong! ⁣⁣ ⁣⁣ Starting in apparel and shifting to food, Dani hit her first $10,000 month online within a matter of mon...

The Problem Isn't The Agency, THIS Is⁣⁣⁣ ⁣⁣⁣ It's easy to blame your agency when your ecommerce results aren't where you want them to be.⁣⁣⁣ ⁣⁣⁣ But sometimes… the agency isn't actually the problem.⁣⁣⁣ ⁣⁣⁣ The real issue is hiring help before you understand what your brand needs, what success looks like, and how you're going to measure whether they're actually deliver...

Jacki Makes $64,000 Per Month Selling Jewelry. ⁣⁣⁣⁣ ⁣⁣⁣⁣ Jacki joined my Uplevel Mastermind when she was making about $20,000 per month. ⁣⁣⁣⁣ ⁣⁣⁣⁣ She’d been at it for quite some time, struggling to make a decent profit from ads and other marketing strategies. She’d also been through lots of agencies and training programs, but none could help her grow to the next level. ⁣⁣⁣⁣ ⁣⁣⁣⁣ Once she gained c...