Ecommerce Podcast w/ Will de Bruin

What if you could add an extra $3,000 per week to your ecommerce brand… without increasing your ad spend?⁣⁣ ⁣⁣ In this podcast, I break down how Anna used a simple but powerful email strategy to unlock consistent weekly revenue, using the audience she already had.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ The exact email approach Anna used to generate extra sales every week⁣⁣ ✅ Why most brands underutilise thei...

Email isn’t just a “nice to have”, it’s one of the highest ROI channels for million-dollar ecommerce brands.⁣⁣ ⁣⁣ The difference? Top brands don’t just send emails… they run systems that drive consistent, predictable revenue.⁣⁣ ⁣⁣ In this podcast, I break down the email strategies used by high-performing ecommerce brands to maximise sales and customer lifetime value.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ The...

If your ecommerce brand isn’t getting enough sales, it’s not random.⁣⁣ ⁣⁣ There’s always a reason, and more importantly, there’s a fix.⁣⁣ ⁣⁣ In this podcast, I break down the exact actions you need to take if your sales are low or inconsistent.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ Why tracking is the first thing you must fix (no data = no direction)⁣⁣ ✅ How to use the Magic 3 (Traffic, Conversions, Lifetim...

Jenny works full time, has a family and decided to start a side hustle business selling toilet training underwear for kids. ⁣⁣ ⁣⁣ In a world of confusion and overwhelm, Jenny needed clarity and a plan to stick to.⁣⁣ ⁣⁣ Within days of joining the Ecom Blueprint she made simple changes that transformed her business from sporadic, random sales to predictable daily sales, which has been life changing....

Most ecommerce brands focus on traffic and ads…⁣⁣ ⁣⁣ But the biggest lever for increasing sales is much simpler — trust.⁣⁣ ⁣⁣ In this podcast, I break down how social proof and trust factors can dramatically increase your conversions and unlock more revenue from the traffic you already have.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ Why trust is the #1 driver of purchasing decisions⁣⁣ ✅ The types of social proo...

Everyone wants their content to go viral…⁣⁣ ⁣⁣ But very few ecommerce brands understand what actually makes content spread.⁣⁣ ⁣⁣ In this podcast, I break down the exact content types and strategies that give your brand the best chance of going viral — and turning views into real sales.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ The key elements that make content shareable and engaging⁣⁣ ✅ The different types of...

When I met Matt, he had been running a successful brick & mortar store with some business partners in the cycling industry. ⁣⁣ ⁣⁣ They’d been in business for several years, and had a fantastic customer base in the local area. ⁣⁣ ⁣⁣ However, they knew the opportunity they were missing was online. ⁣⁣ ⁣⁣ Starting at nearly 0 (only a website and database existed), I gave Matt and his team a clear...

If your ecommerce brand relies on one single channel to drive all your sales, especially Meta ads, you’re taking a massive risk.⁣⁣ ⁣⁣ Platforms change. Costs rise. Performance drops.⁣⁣ ⁣⁣ And when that happens, businesses built on one channel can disappear overnight.⁣⁣ ⁣⁣ In this podcast, I break down:⁣⁣ ⁣⁣ ✅ Why relying on a single traffic source is dangerous⁣⁣ ✅ The concept of channel risk (an...

It’s not your product.⁣⁣⁣ It’s not your ads.⁣⁣⁣ It’s not your strategy.⁣⁣⁣ ⁣⁣⁣ More often than not, the biggest thing holding ecommerce founders back is imposter syndrome.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down how self-doubt quietly impacts your decisions, slows your progress, and stops you from taking the actions that actually drive growth.⁣⁣⁣ ⁣⁣⁣ You’ll learn:⁣⁣⁣ ⁣⁣⁣ ✅ What imposter syndrome rea...

Jen is a mum and has created an amazing business that started as a hobby. ⁣⁣⁣ ⁣⁣⁣ She entered the Ecom Blueprint program lost and overwhelmed, and unsure of how to take her business to the next level. ⁣⁣⁣ ⁣⁣⁣ She was seeking guidance from someone that had done it before. ⁣⁣⁣ ⁣⁣⁣ We set her up with a custom plan, and helped her manage things along the way, based on implementation, data and market f...

If you’re running ads for your ecommerce brand and the numbers don’t seem to add up… you’re not imagining things.⁣⁣ ⁣⁣ The reality is ads attribution is broken.⁣⁣ ⁣⁣ Meta, Google, and other platforms all claim credit for the same sales, leaving founders confused about what’s actually working.⁣⁣ ⁣⁣ In this podcast, I break down:⁣⁣ ⁣⁣ ✅ Why ecommerce ad attribution is so unreliable⁣⁣ ✅ The common...

If your ecommerce brand isn’t getting the results you expected, the answer might be simpler than you think.⁣⁣ ⁣⁣ Most founders try to guess what customers want… instead of asking them directly.⁣⁣ ⁣⁣ In this podcast, I explain why reaching out to your customers for reviews, feedback, and real insights can unlock the information you need to improve your products, marketing, and sales.⁣⁣ ⁣⁣ You’ll le...

⁣Shawn joined the Ecom Blueprint in 2024 and started from ground 0. ⁣⁣ ⁣⁣ Fast forward 2 years and he’s achieved some incredible things. ⁣⁣ ⁣⁣ From starting the business as a side hustle while he worked at a bank, to blowing thousands on Meta ads testing, to burning the boats and going all in, it’s been a hell of a ride. ⁣⁣ ⁣⁣ With his commitment, drive and vision, he achieved a $76,000 month sell...

Most ecommerce brands don’t fail because of bad products or bad ads.⁣ ⁣ They fail because they’re not tracking their numbers properly.⁣ ⁣ Running a business without clear metrics is like playing a game with no scoreboard, you have no idea what’s working, what’s failing, or what to fix.⁣ ⁣ In this podcast, I break down:⁣ ⁣ ✅ The biggest tracking mistake ecommerce founders make⁣ ✅ The key numbers...

⁣Most ecommerce founders think scaling is all about more traffic and bigger ad budgets.⁣⁣ ⁣⁣ But if your stock management, cash flow, and time aren’t under control, growth will only create bigger problems.⁣⁣ ⁣⁣ In this podcast, I break down the simple operational strategy that allows ecommerce brands to scale faster, without running out of stock, running out of cash, or running out of time.⁣⁣ ⁣⁣ Y...

⁣⁣Joanna has an amazing brand inspired by her own journey as a mother.⁣⁣ ⁣⁣ She had been running the business for over 3 years, and never felt like she really knew what she was doing. ⁣⁣ ⁣⁣ When she joined the Ecom Blueprint her highest revenue month was $3,000. ⁣⁣ ⁣⁣ Once she had a clear plan and the support of experts that have done what she wanted to do, things took off, and she hit her first $...

Most ecommerce founders think growth means more ads, more traffic, more content.⁣⁣ ⁣⁣ But there’s one move that can increase your revenue almost instantly, without doing any of that.⁣⁣ ⁣⁣ In this podcast, I break down:⁣⁣ ⁣⁣ ✅ Why most brands are underpricing their products⁣⁣ ✅ How small price increases can dramatically boost revenue and profit⁣⁣ ✅ How to implement it properly without hurting co...

Most founders think scaling means doing more in-house, keeping control, and managing everything themselves.⁣⁣ ⁣⁣ But the truth is, that mindset is often what keeps your brand stuck.⁣⁣ ⁣⁣ In this podcast, I explain the counter-intuitive strategy that allows ecommerce brands to scale faster, leveraging third-party logistics (3PL) and smart outsourcing.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ Why handling fulfilm...

Tania had been struggling for quite some time with her online business. ⁣⁣ ⁣⁣ She has a young family, is time poor and resources are tight. ⁣⁣ ⁣⁣ Having tried everything, Tania knew she needed support, but just didn’t know where to turn to grow the business. ⁣⁣ ⁣⁣ As soon as she jumped into the Ecom Blueprint she felt a sigh of relief, and had everything she needed to move forward confidently. ⁣⁣...

⁣⁣If you want to scale fast, stop trying to build everything from scratch.⁣⁣⁣ ⁣⁣⁣ The smartest ecommerce brands grow by tapping into other people’s audiences.⁣⁣⁣ ⁣⁣⁣ In this podcast, I break down the simple “borrowed audience” hack that allows you to:⁣⁣⁣ ⁣⁣⁣ ✅ Get in front of thousands of ideal customers instantly⁣⁣⁣ ✅ Scale faster without relying only on paid ads⁣⁣⁣ ✅ Build credibility by asso...

Most ecommerce brands obsess over ads, discounts, and hacks…⁣⁣⁣⁣ ⁣⁣⁣⁣ But there’s one powerful strategy almost no one talks about, and it has the potential to 2X–10X your sales.⁣⁣⁣⁣ ⁣⁣⁣⁣ In this podcast, I break down how using a lead magnet and authority positioning can completely transform your growth trajectory.⁣⁣⁣⁣ ⁣⁣⁣⁣ You’ll learn:⁣⁣⁣⁣ ⁣⁣⁣⁣ ✅ Why building authority makes selling easier (and...

Best friends, Nikki & Fiona, created a business together to positively impact people planning for retirement. ⁣⁣⁣ ⁣⁣⁣ Their skillsets complimented each other brilliantly, but they were missing a proper, customised plan to get their business going and start making the sales they needed. ⁣⁣⁣ ⁣⁣⁣ Within 30 days they had tripled their sales. An incredible result. ⁣⁣⁣ ⁣⁣⁣ This is a fantastic discus...

⁣Most ecommerce brands don’t struggle because they aren’t working hard enough, they struggle because they’re focusing on the wrong things.⁣⁣ ⁣⁣ In this podcast, I break down the simple framework of More, Better, New, and how focusing your time and energy in the right areas leads to faster, more predictable growth.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ What to do more of to drive immediate results⁣⁣ ✅ What t...

Building a million-dollar ecommerce brand isn’t about one big breakthrough.⁣⁣ ⁣⁣ It’s about getting 1% better every single day, in your strategy, your marketing, and the way you operate your business.⁣⁣ ⁣⁣ In this podcast, I break down the mindset and approach that separates brands that fade away from those that scale to seven figures and beyond.⁣⁣ ⁣⁣ You’ll learn:⁣⁣ ⁣⁣ ✅ Why small, consistent im...

Thais works 9-5 and through a family connection started an ecommerce brand selling comforting blankets. ⁣⁣ ⁣⁣ By focussing on one product, going all in and committing to do whatever it takes to make it work, he hit a record $20,000 month in no time flat. ⁣⁣ ⁣⁣ When Thias entered the Ecom Blueprint program it was important to him to have a customised, clear-cut strategy that was easy to follow, esp...