Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode51 In today's episode, I’m talking about lead magnets and how to select one that benefits both your potential customer and your business. A lead magnet is something you put at the top of your funnel to encourage people to sign up for your email list. This freebie will attrac...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode47   This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).  In this episode, we’re talking wit...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode48   This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).  In this episode, we’re talking wit...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode49   This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).  In this episode, we’re talking wit...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode50 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will).  In this episode, we’re talking with...

To expand on my recent interview in Authority Magazine , today I'm sharing my thoughts on what it means to be a CEO and the 5 things I wish someone would have told me before I became one.  In this short episode, I dive into: The difference between being an entrepreneur and a CEO Dealing with  more problems as your business grows Saying no The weight of responsibility on you as a CEO Trusting...

Today we're talking sales. Specifically, how to make sales easy.. because I promise, it does NOT have to be so damn hard.  Here's what I dive into:  Two helpful frames I use to make selling easier Why I think sales is overcomplicated by a lot of people (and why it shouldn't be) The importance of inviting your potential clients to work with you (and what can happen if you don't)...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode44 In this conversation, we dive into: 🎧 Ashton’s business journey and the trajectory she followed to this point (it’s definitely not the “usual” route you’d expect!) 🎧 How she started her business with a very unconventional first offer 🎧 Why her unique path led to building a...

If I had a catch phrase, it would be... “Let’s try it!” I know I talk A LOT about approaching everything in business like an experiment, but I think it deserves a little clarification and expansion, so here we go.  Experimenting and taking messy action is a critical part of growing and scaling. In fact, I firmly believe it's only of the biggest reasons why we've grown so quickly.  Messy...

Most people online are selling you a lie. Maybe intentionally, maybe not. But it’s rarely ever the whole truth. They paint a rosy picture about how amazing their business is, how successful they are, how much money they’re brining in (with ease)… And they leave out alllllll the critical context about how they actually got there. What it took. What it still takes. Well, #sorrynotsorry but building...

In my opinion, quarterly planning is one of the most critical pre-reqs to scaling. In this episode, I'm going to run you through several core issues I see coming from NOT planning, and then walk you through HOW to do quarterly planning.  Issues: Shiny object syndrome: Big picture planning gives you the context you need to know if you’re making aligned decisions and working on the things that...

Sales calls, discovery calls, clarity calls - whatever you call 'em - they get a bad rap 😕⁠ ⁠ In this episode, I'm discussing my pet peeves, and I bet my bottom dollar you've experienced at least one of them. ⁠ Connect with Jordan Schanda King: Website: easyscaling.com Instagram: @jordanschandaking

I'm back with my very own coach, Julia, but this time to lift the lid on our businesses and finances 💰 Sharing unpopular opinions, things that scare us in business, and some of our biggest learnings to date.... My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs. Julia...

Today I'm walking you through the behind the scenes of how I actually create content for my business.  I get a lot of questions about content creation from my clients and I struggled for a really, really, really long time with creating content, so I know cracking the code on this is important.  Connect with Jordan Schanda King: Website: easyscaling.com Instagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode34   This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode35 This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to sh...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode36 This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to sh...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode37 This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to sh...

Tune in for my first-ever pop-up podcast episode! We're going deep on all things funnels and audience growth. Joining me (back for the second time) is Kendall Cherry, the founder and creative director of The Candid Collective. Kendall has been the genius behind my all of my email and social content for the past four months.  In this episode, we're talking about: How we broke up with each...

I know you feel like you have to do all the things. Like to get *the* best ROI on your marketing efforts, you've got to go ALL the way in. If you've got a podcast, you might as well also turn the video clips into Reels, repurpose the episodes into blog posts, and so on and so forth. If you're going to spend the time going live, you need to turn the content into an email series or bo...

How do you find clients in 2023? Easy answer. 👇🏼 Throw out the flashy marketing concepts you were taught in the past and say hello once again to the basics. My coach, Julia, and I riff on some of the biggest foundational sales and marketing pieces that we predict will become Old Reliable™ when it comes to finding clients online. In this episode, we're chatting through: ⭐️ Why old-school ne...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode27   This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode28 This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really c...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode29 This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really c...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode30 This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really c...