Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode31 This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really c...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode26   In today's episode, I’m talking about the 7 things I deeply believe about entrepreneurship: There’s NOT one way to do it The only constant that you can count on is change Scaling is a result of messy action and experimentation Not everyone is making 7 figures Success co...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode25   In this episode, we’re talking all about failure. We dive into how I define it, my approach to failure, the biggest fails I’ve experienced, what I’ve learned, the support I tap into to get through failure and more… My guest is Julia DeWolfe, she is one of my coaches, a certi...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode24 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more… In this episode, we’re talking with Carol Hamp...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode23 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more… In this episode, we’re talking with Liz Wilcox...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode21   This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more… In this episode, we’re talking with Anna Rap...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode22   This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more… In this episode, we’re talking with Jen Hart...

 For the full show notes and access to resources mentioned in this episode visit:   https://www.easyscaling.com/blog/episode20 Tune in as we discuss giving feedback, showing up authentically, and the challenges and resources we all bring to our business. We also dive into a bit of my personal story, the importance of alignment to your business, and the responsibilities of having a team. My guest i...

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode19 Tune in as we discuss scaling your business with a focus on long-term sustainability. We dive into shiny object syndrome, looking at your business as a collection of assets, and how those assets stack and build on one another to allow you to leapfrog different stages of growt...

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode18 Tune in as we discuss syncing your business up with your cycle and how that can make everything in your business flow more effortlessly. We dive into what cycle syncing is, tips and tools for making cycle syncing easier, and practical examples to help you implement it in your...

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode17 Tune in as we discuss scaling a business and what that actually requires of you. We're talking broadly about leadership, how you show up with your clients, and not being the bottleneck in your business. We also talk about congruence - the idea of showing up for yourself...

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode16 Tune in as we discuss all things money and the confusion that often comes along with it. We dive into the need for transparency in the online space, how to pay yourself, and why you shouldn’t be afraid to dive into your numbers.  As usual, this was a fun one because we get do...

For the full show notes and access to resources mentioned in this episode, visit hhttps://www.easyscaling.com/blog/episode15 Tune in as we talk about the emotional roller coaster that is owning a business. We dive into things like changing your mind, thinking through worst-case scenarios, navigating failed launches, and the magic of breakthroughs after breakdowns. My guest is Julia DeWolfe, she is...

For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode14   Tune in as we discuss how you can build and scale your business while also cultivating community. We dive into stakeholder engagement, failing fast and letting go, building a team and understanding your values, and the messiness of actually running a business.  My guest is...

Ep#13 - How to create a simple product suite and sell with email with Rachel Lopez For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode13   In today's episode, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to c...

Tune in as we discuss how to structure your team, whether you need contractors or employees, how to show up as a leader, and all kinds of other really cool things related to HR. No matter what stage of business you’re in or your business model, this is a goodie. For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode12   My guest is...

In today's episode, we’re talking about parting ways with clients. No matter the reason, this can be a stressful experience. We dive into the before, the during, and the aftermath of firing clients, including spotting red flags, issues that can come up with money in the process, and how you can take care of yourself after it happens.  My guest is Julia DeWolfe, she is one of my coaches, a cer...

In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a c...

Tune in as we discuss what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the magic of book a call funnels, and more! — For the full show notes and access to resources mentioned in this episode visit...

Tune in as we discuss how to create, structure, and run a thriving and profitable membership and how it can fit into your product suite. We also dive into the importance of ignoring cookie-cutter business advice and finding what will truly work for you. For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode8   In today's episod...

 Description: Tune in as we discuss building a team, finding the right people, and how to set your team (and yourself) up for success. We dive into topics like trusting your gut and going off “vibes,” what to do when things don’t work out, and the difficulty of relinquishing control to your team. For the full show notes and access to resources mentioned in this episode visit https://www.easyscalin...

Tune in as we discuss the concept of boundaries in business, the fine line between personal and work boundaries, setting boundaries around client communication, and what happens if someone challenges a boundary. For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode1 In today's episode, we’re talking about boundaries. We'r...

Tune in as we discuss all the not-so-sexy shifts you have to make as you transition to scaling to 7-figures. We talk about managing expenses, the biggest roadblock to effective delegation, refining your product suite, and slowing down to speed up. For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode2 Today I am speaking with Elena...

Tune in as we discuss how the coaching industry has changed in the last 5 years, going from zero to a million in less than 1 year, and the mindset behind charging high-ticket prices. We also dive into finding and leveraging PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team. For the full show notes and access to resources mentioned in...

Tune in as we discuss how getting to know your audience on a deeper level can dramatically affect your business growth and make marketing much easier. We talk about the importance of market research, how to get people to participate, and our mutual dislike of bro-marketing and formulaic marketing strategies. For the full show notes and access to resources mentioned in this episode visit https://ww...