Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode102 Money talk doesn’t have to be boring—or reserved for the finance bros. In this episode, I sit down with Kaitlyn Carlson, founder and CEO of Theory Planning Partners, to break down what wealth creation actually looks like for female entrepreneurs. From her time managing wealth...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode101 Hey everyone! I’m thrilled to introduce today’s guest, Chelsya Ashley, owner of Cheya Media and an absolute powerhouse when it comes to marketing strategy. Chelsya brings over 8 years of experience working with major brands like JCPenney, AARP, and Stanley Tools. Now, she’s c...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode100 Hey everyone! Welcome back to another episode of the Easy Scaling Podcast. In our last episode, we gave you a glimpse into our acquisition of Easy Scaling and how we came to lead this incredible podcast. Now, we're going deeper into our journey, revealing more about who...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode99 Hey everyone! Welcome to a very special episode of the Easy Scaling Podcast with a huge announcement. I’m sitting down with Courtney Tarrant and Jennifer Spivak, the new trailblazers at the helm of Easy Scaling. Guess what? They’re also taking over this podcast, making this my...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode97 In this episode, Rachel ( Head of Marketing and Sales ) and Andrea ( Head of Agency Operations ) take over the podcast while Jordan is out on maternity leave. They’re diving into the crucial topic of offer validation and market research—why it’s the key to creating a successfu...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode96 In this episode, I'm getting into a topic we all deal with at some point: handling conflict in business. Whether it's with a team member, a client, or even between team members, these uncomfortable situations can pop up and throw a wrench in your day. I'm sharin...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode95 Today, I’m peeling back the layers on a topic that touches all of us at some point: burnout. While we often link burnout directly to work overload, my recent conversations, particularly with my coach Julia, have shed light on a different angle—that personal life complexities c...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode94 In this episode, I'm talking about something that comes up a lot inside Scaling School: building and managing a team. I often discuss this with clients who are navigating the growth of their teams, from hiring their first employee to expanding further. We'll explore...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode93 In today's episode, I'm unpacking something crucial that every business owner needs to master: following up. You might have heard the old saying, "the fortune is in the follow-up." Trust me, it couldn't be truer, and I'll share why not following u...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90 In this episode, I discuss how I'm preparing for my second maternity leave and the lessons learned from the first. Joined by Andrea, we talk about setting up our business to function smoothly in my absence. Andrea has grown from a VA to heading client services, and we exp...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode91 In today's episode, we're diving into a topic that every entrepreneur can relate to: patience. Or perhaps more accurately, impatience. Historically, I’ve been an impatient person, and while this trait can fuel our motivation and drive, it can also lead to frustration...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90 In today's episode, we tackle the topic of freebie funnels, but with a twist. While I'm a big advocate for using freebie funnels to significantly grow a list, the real question I'm addressing today is: Do you actually need a freebie funnel right now? This is a q...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89 In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88 This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 almost behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter g...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87 In this episode of the podcast, I’m chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts t...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86 In this episode, I’m chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews. We cover the visibility strategy I personally use...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85 In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84 In today's episode, I’m talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024.  We chat through her main goals, what that looks like in clients n...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode83                                            In this episode, I’ve invited my coach and frequent podcast guest, Julia DeWolfe to take a look at the past year in the online business space and make some predictions on what’s coming up in 2024. Julia is a business and mindset coach...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode82                                               In this episode, I sit down with a frequent guest of the podcast, Emma-Louise Parkes. Emma-Louise is a business and mindset coach and also a tenured professor for Scaling School. If you’ve tuned in to the last few episodes of the p...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode81                                               In Episode 81 of the Easy Scaling podcast, I sit down with Jenny Jones, a master of metrics and data interpretation. This episode is for the data nerds and those who aspire to be! Jenny and I get into important business metrics, di...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode80                                               In this episode of our podcast, I'm thrilled to bring Andrea, a member of the Easy Scaling team, into the spotlight. As we talk about our journey at Easy Scaling, Andrea and I reflect on the continuous evolution of our company...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode79                                                In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive in...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode78                                                In this episode, I'm going straight to the heart of the misconceptions that are holding entrepreneurs back. Drawing on my decade-long journey as an entrepreneur and a behind-the-scenes fractional COO, I’m shedding light on th...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode77 In this episode, I'm joined by Savannah, a member of the Easy Scaling team, to delve into the behind-the-scenes of our five-year planning process. We discuss everything from the preparation work to the collaborative planning process and how we translated our ideas into ke...