EARN THE RIGHT with Trevor Young

Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively. Once she left the corporate world, Tarran's goal was simply to become a speaker, but she soon morphed into an "entrepreneur with a message". "I knew I had to build my business first to release me to then go out an...

Building one's visibility and influence in today's reputation economy takes time and effort. As if we're not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al. In short, the demands on our time have never been higher! In this episode, productivity and time management expert, Le...

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing Expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business. In this interview with Trevor Young, Lucy walks us through what's required to succeed in using LinkedIn to market your brand and your business. First up, it's important to position y...

Vanessa Wiltshire is the founder and Director of Spark Rural , a regional communications and community engagement agency that services government and business. In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria. The following year, after witnessing a rural road fatality, she started to think more about life and her place in the world. Treechange...

Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services, an Australian production house for marketing and advertising. She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including ageism, gender equality, d...

Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a solid conference to his name featuring key players from the global content marketing scene. How has he done this? By laying a solid foundation from which he has bu...

Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and frank interview with Trevor Young,...

'The PR Warrior' Trevor Young is back with the first new episode in * cough, cough * two years!  In this brief episode, Trevor explains why he took a 'gap year' from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three shows. New intro, new podcast cover - same ol' Trevor! It's as if he never went away :) Lots of great guest...

Natasa Denman is known as the 'Ultimate 48-Hour Author'. After publishing her fifth book early in 2015, she now mentors entrepreneurs, business owners and professional experts to become published authors and authorities in their field of endeavour. Natasa, who studied psychology before moving into the optical industry, has developed the 'Ultimate 48 Hour Author Blueprint', which helps busy profess...

As a qualified professional in education and curriculum design, Sarah Cordiner's passion is helping individuals and businesses to create their own engaging, transformational and profitable training courses. Sarah is a best-selling author, qualified trainer, professional speaker and respected consultant in ‘edupreneurship’, workforce development, curriculum development, instructional design, educat...

Suzanne Nguyen - aka 'String Story' - is a curious geek of the future. Her schtick is 'connecting dots'; she's a digital storyteller, interactive broadcaster, technology educator and emerging thought leader around video-live streaming and Snapchat in particular.  Suzanne first made a name for herself using the video live-streaming app Meerkat, where she built a following of 40,000; Meerkat has sin...

Tim Hughes is a recognised global pioneer and innovator in the social selling space; he is a speaker, blogger, and author of the book 'Social Selling: Techniques to Influence Buyers and Changemakers'. Tim is also a perfect example of how a professional expert should use Twitter to build connections, relationships, marketplace visibility and influence. With a following of 154,000 on Twitter and clo...

Andrew O'Brien is a sought-after speaker, author, facilitator, executive adviser and consultant. In 2008, Andrew and his wife Sue became known as the “Couple on the Run” when, side by side, they ran eight marathons in eight countries in eight weeks together. They live by the philosophy that by harnessing the principles of exercising with a partner and applying this to other areas of our everyday l...

Ben Motteram aka the 'CXpert' has over 20 years' experience focussing on the acquisition and retention of customers in highly competitive industries; he helps businesses consistently deliver a level of service that surpasses expectations. In this chat with Trevor Young, Ben explains how he has spent the past couple of years building a strategic professional platform that in turn has led to industr...

How do you go about building your personal brand influence in one of the toughest markets (LA) of one of the toughest professional industries (real estate) going?  How do you break through, get noticed and, importantly, how can you elevate yourself to the position of influencer in an industry that has a more than its fair share of experts (real or self-proclaimed). The answer is social media. Wes...

Over the past ten years, Beth Powell has become the go-to person for clear explanations about how to use digital marketing to grow businesses. Beth started out with an online business 16 years ago and through trial and error learnt how to market that business online. It's still going strong. She regularly travels around the country speaking to large groups and running workshops about digital marke...

Michelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries. Michelle’s marketing campaigns and strategies have involved the sending of...

Nicole Holland is the founder of the Business Building Rockstar Summit, which introduces service-based entrepreneurs to powerful marketing strategies and actionable steps that can help them get their message out in a BIG way.   Nicole, who is also a podcaster , introduces the concept of the virtual summit and explains her philosophy of providing value and developing relationships when organising o...

Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace. Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal brand, inc...

Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media. Following on from last week's planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content, using a quar...

Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace. In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you're trying t...

Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content . In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and why taking a creative risk is critical if you want to cut through...

Author and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook. While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her quirky short videos attract up to 5000 views (not b...

Stanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'. A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media. In this wide-ranging chat with Trevor Young, Stanley discusses curiosity,...

Jaqui Lane aka 'The Book Adviser' is a corporate storyteller, business historian, biographer and book coach who helps businesses and individual consultants capture, publish and sell their stories or IP as a printed book or across digital and social platforms. Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions. Quite...