EARN THE RIGHT with Trevor Young

In this final part of our 100th episode, we hear from Content Marketing Institute's Joe Pulizzi, Ann Handley from Marketing Profs, and The Creative Penn's Joanna Penn. Joe talks about the importance of focus, consistency and the power of "going all in". Ann discusses the benefits of giving away your knowledge, and the importance of video in your content creation efforts. Joanna chats about finding...

We're still celebrating the 100th episode of Reputation Revolution. In this 'sub-episode' (part B), we delve into our podcasting vault to unearth experts across blogging, podcasting, Facebook, LinkedIn and media relations. We now have numerous communication channels at our disposal. Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspi...

In part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose. This episode features comments from past guests Richard Sauerman, Karen Gunton, Lucy Whittington and Lisa...

One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app. In this Thought Leader Thursday riff, Trevor Young explains the lay of the land when it comes to video live-streaming via mobile device and the opportunities it provides from a personal branding perspective. Trevor discusses the various apps currently available, including Pe...

Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book,  Putting Stories to Work. In this chat with Trevor Young, Shawn explains how stories are seven times more memorable than facts a...

It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn diagrams (okay, you have to use your imagination!), lots of food for thought ... plenty to get you thinking about!

Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena. In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to validate her ideas publicly, and LinkedIn Groups to connect with prospective clients and lik...

It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace. There are a number of advantages blogging provides, he says, including one side benefit in particular that gets scant attention (and it's pretty important!)....

Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal demons were never far away. In this enlightening episode of Reputation Revolution , Trevor Young chats to Andrew about an article on 'imposter synd...

It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.      

Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business. Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016. The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital a...

It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace. While he understands why many people don't like the term thought leader, equally he wants us to embrace the concept of thought leadership and all it stands for, saying the world needs more bona fide thought leaders to stand...

Simon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, photographer, today Simon - through his business Mossman Media - advises and trains business owners, senior executives and solo professionals on how to deal effectively with the 'gatekeepers' of traditional medi...

After a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution . In this episode, Trevor kicks off with the basics: What does your thought leader journey look like? What are you trying to achieve? What impact do you want to make on the world?  He also discusses what 2016 looks like in...

Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses the 'lighthouse' as a metaphor for her philosophy and principles, and how she manages to weave it throughout her narrative. D...

In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as email marketing. Trevor provides the example of one recent email campaign that left him cold; rather than build a relationship or take him that extra step down the sales funnel, the email marketer lo...

Clarissa Rayward is 'The Happy Family Lawyer', a blogger, educator, speaker, author and director of the Brisbane Family Law Centre. She is passionate about relationships, people and family and uses her industry knowledge and skill to change the way Australian families experience divorce and separation. In this episode of REPUTATION REVOLUTION, Clarissa discusses her journey from running a performa...

In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on influence' - those groups of people who are influential in their own right, who are connected, who might be media channels in their own right, who drive the conversation around issues and topics near and dea...

Jocelyn Hunter is managing director  of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the Public Relations Institute of Australia (PRIA). In this episode of Reputation Revolution, Jocelyn chats with Trevor You...

LinkedIn is a critical social platform for aspiring thought leaders. Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and build your personal brand?  In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance of getting your LinkedIn house in order; why it's important to be activ...

Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'. In this episode, Mark chats to Trevor Young about how creating content for his business led to his book publishing deal; he discusses the power of leaving 'digital breadcrumbs', and how interviewing high profile experts in the g...

In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using their existing business website.

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. Trevor says that to become...

Adam Franklin is co-author of the book Web Marketing That Works ; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media. In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in the digital marketing space, and discusses the power of sharing your knowledge through premium content...

Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications. Donna is also co-author of the book  The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, along with Steve "@PodcastSteve" Lubetkin.  In this episode of Reputation Revolution, Donna chats about her ne...