EARN THE RIGHT with Trevor Young

Ronsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months. The podcast is still going strong today, having helped position Ronsley and his personal chef services business of the same name. But there is a side project taking up a bit of Ronsley's time currently - it's cal...

Jo Saunders runs Wildfire Social Marketing in Perth, Western Australia. She has just embarked on a new podcast with friend Ming Johanson called Social Truth, where they share the truth about social media and digital marketing tools and strategy for small business. In this episode, Jo discusses how the idea to create Social Truth came about, and takes us through what was involved in getting it up a...

Jon Manning is one of Australia's leading pricing experts - he is the founder of Pricing Prophets, a web-based service where you can find an expert with experience in your industry to talk to about your toughest pricing challenges. In this episode of Reputation Revolution, Jon discusses the key role LinkedIn has played in raising his profile, and how the increased visibility of his personal brand ...

Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who they are, with what they do. In this episode of Reputation Revolution , Ryan discus...

Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and communications. Christoph has spoken at conferences around the globe, is a member of the Internet Marketing Association's International Executive Council and has been a nonprofit executive and career storyteller. He's a Top 100...

Dionne Lew is the first return guest on the Reputation Revolution! Dionne is an author, speaker and high-level consultant specialising in social media strategy for the C Suite. In this episode Dionne discusses how she uses social media to grow her professional network on a global scale. She shares how long she spends researching and writing articles for her blog, the amount of time she invests par...

Participation on social media channels is important if you're wanting to grow your professional profile and reputation. But is can be daunting sometimes, especially from a time perspective. Trevor Young has been active on social channels since 2007 and today advises business professionals on how to strategically build their personal brand using social media and online publishing platforms. In this...

Will Blunt is a blogger, researcher and entrepreneur. He is the founder of Blogger Sidekick, which helps marketers, virtual entrepreneurs and small businesses get more traffic, leads and revenue by taking the stress and guesswork out of blogging. In this conversation with Trevor Young, Will discusses the power of publishing 'epic' evergreen blog content that gets noticed, shared and drives traffic...

David J.P. Fisher helps professionals and business owners communicate and network like rockstars! He is the author of several books, including 'Networking in the 21st Century: Why Your Network Sucks and What to Do About It"'. In this interview with Trevor Young, David discusses the importance of understanding the basics of professional networking: How do you want to be perceived, who are the peopl...

In the previous episode of Reputation Revolution (ep 67) our interview guest, global thought leader Darren Woolley, was effusive in his praise for Mike Morgan, a founder and director of New Zealand based SEO consultancy, High Profile Enterprises. So we decided to get Mike on the show to explain the role he has played in not just building Darren's professional personal brand on a global basis, but...

Darren Woolley is the founder of global consulting practice TrinityP3. He has also stamped his authority in the arena of marketing management, an industry niche he helped develop over the past decade. Darren does everything right when it comes to personal branding. He blogs, tweets, publishes books, speaks, builds relationships with journalists and influencers AND he has a point of view (and isn't...

Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen . In this interview with Trevor Young, Caroline discusses how she is going about building her reputation as a go-to informational resource for all things gin. She chat...

We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and interests and thus resonate more deeply on an emotional level.  The savvy personal brand-based businesses that ‘g...

Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science. In this episode of The Reputation Revolution, Michelle chats to Trevor Young about how she made the switch from life sciences to social media (ultimately building a business that sits at the intersection of both); she di...

Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator. In this chat with Trevor Young, Michelle discusses her journey from a senior corporate marketing role to what she's doing now - helping people discover their strengths, move beyond their fears, and finally discover what it truly takes to flourish with confidence. Michelle discusses the importance o...

Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren knows a thing or two about this blogging caper. Oh, and he also publishes books, produces a podcast, runs conferences and events and is a speaker and author.  In this chat with Trevor Young, Darren discu...

Mark Schaefer is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He is also the author of five best-selling books, including Social Media Explained,   The Tao of Twitter and Return on Influence.  Mark's clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigiou...

The PR Warrior Trevor Young kicks off episode 60 by recapping the lessons learned from the first six months of the Reputation Revolution podcast. That out of the way, Trevor then riffs on what he calls the social media 'triple threat' - the three online platforms aspiring thought leaders should focus on to build their professional personal brand.

Lucy Whittington is a UK-based author and 'Manager of Business Celebrities'; she helps people 'find their thing' and get famous for it. In this interview with Trevor Young, Lucy skewers the personal branding concepts of 'unique selling propositions' and 'finding your niche', preferring that people instead focus on finding their 'thing' - what they're brilliant at - that innate talent that sets the...

Lisa Petrilli is passionate about visionary leadership and true empowerment; she is an experienced corporate executive having run a $750 million business within a Fortune 1000 company, and named a Top 20 CMO by Forbes for social influence. In this interview with Trevor Young, Lisa discusses how she weaves several themes into her personal branding narrative - visionary leadership, self-empowerment...

Business ghostwriter Derek Lewis has worked with thought leaders from five continents, spanning leadership, technology, and economics. His clients work with the International Monetary Fund, SAP, DaimlerChrysler, Walmart, Microsoft, Disney, and the Red Cross. Derek is also the author of 'The Business Book Bible', the authoritative source on how to write business books. In this interview with Trevor...

Kate McCombs is a sex and relationships educator, blogger, speaker and workshop facilitator whose mission is to help people lead happier, sexier and more connected lives. Kate is the founder of Sex Geekdom , a community for folks like her who delight in having meaningful conversations about sexuality. There are Sex Geekdom hubs hosting meet ups in cities all over the world. In this interview with...

David M. Hobson is a trainer and speaker on how to use LinkedIn for business development, joint ventures and building trust in your personal brand. In this rapid-fire interview with Trevor Young, David says a big mistake many professionals make is that they undervalue the power of the LinkedIn platform; discusses the need to grow your network in order to maximise the 'amplkification effect', and s...

Trevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one's personal brand. Trevor believes building one's professional authority in a particular industry or niche area requires a generous heart - give freely your knowledge and expertise through blogging, podcasting, social media and public speaki...

Victoria Rose is a leadership speaker and trainer who specialises in self-empowerment and resilience. Seven years ago at the age of 58, Victoria started her own business and today she continues to build her personal brand through blogging, social media, speaking and book publishing. In this interview with Trevor Young, Victoria discusses the power of legacy, on moving from 'now to wow' (there are...