EARN THE RIGHT with Trevor Young

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In episodes 316 and 318, we looked at the vexed issue of Marketing vs PR: The black, the white … and the grey. In this episode, I revisit this general theme, with a focus on the customer journey and how people buy...

" The brand is me - everything I do feeds into my creative ecosystem. " - Courtney Kocak This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications, and content creation. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in to...

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right, your go-to audio platform for building reputation-based authority, mastering PR, and transforming credibility into career-defining opportunitie...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ WHERE DOES PR FIT IN THE OVERALL SCHEME OF THINGS -- LET'S BREAK IT DOWN In this episode I unpack what I call my 'Marketing Communications Pyramid'.  This is a framework I've used for years to break down the vario...

In today’s sea of AI-generated noise, real authority comes from genuine conversations 👉  Podcast guesting isn’t just a marketing tool, it’s how credibility and trust are earned, sustainable, over time. This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young , this series ex...

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Welcome to Earn the Right , your go-to audio platform for building reputation-based authority, mastering PR, and transforming credibility into career-defining opportuniti...

If AI doesn’t mention you, you don’t exist. 👉 Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever . This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, h...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? Marketing vs PR: Let's continue to 'pull this thread'! This is part 2 of this particular topic - see episode 316 for part 1. As a business owner, if you can ge...

*** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. We're flipping things this week - instead host Trevor Young doing the interviewing, today he's the one being in...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we heard in a previous episode (312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths), PR is largely misunderstood in the business world. B...

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What’s the real difference between your personal brand and your reputation - and why does it matter? In this solo episode, Trevor cuts through the hype to break down why...

*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is b...

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Forget the flashy, big-ticket PR moments; in this solo episode, Trevor turns his attention to the small, intentional actions that truly move the needle over time. He call...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's yo...

This episode's featured track is FROM THE TRENCHES - deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. _...

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What does it really take to build authority and a lasting reputation in today's digital-first landscape? In this solo episode, Trevor breaks down the "Broadway vs. Off-Br...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a noisy, digital-first marketplace. From battling social media algorithms to overspending on ads that don’t cu...

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. ----------------------- Today's guest is Karen Ansen - founder of Ignite HR and Employment Law, and Ignite Your Purpose. Join us for...

This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ In today’s episode, Trevor dives into the critical difference between being an expert and being recognised as an authority in your field. Drawing from his own journey and...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ Today's ever-evolving marketplace presents some serious challenges for business owners. We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents busines...

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. In this encore episode, host Trevor Young sits down with creative director and self-confessed corporate troublemaker,  Stanley Johnso...

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. This is the introductory episode of the POCKET PR ESSENTIALS audio program. Think of it as micro coaching, training and inspiration in your pocket. Subscribe to EARN THE RIGHT today so you don't miss subsequent micro-coaching episod...

Welcome to the first episode of this podcast - rebranded as Earn the Right, and reimagined as an integrated audio channel. In this relaunch episode, host Trevor Young lays out why being brilliant at what you do just isn’t enough anymore - you have to  earn  attention, trust, and the opportunity to make an impact. This podcast is your guide to building reputation-based authority and turning credibi...

Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth? In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm , a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life. Jen shares her candid response to the oft-asked question,...

The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself. In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy. Jet’s story is anything but linear: from growing up on a s...