EARN THE RIGHT with Trevor Young

Two years ago Kath Walters was neck-deep in her career as a highly-regarded business journalist; today, she has taken her journalistic skills and transitioned into a new venture focusing on content marketing strategy and training. In this interview with Trevor Young, Kath chats about how she made the leap from journalism to content marketing, the importance of undertaking pratical training and the...

Bec Derrington is the founder of SourceBottle.com, a free and easy-to-use platforms that connects bloggers and journalists with knowledgeable sources - specialists, subject matter experts and thought leaders. Given she has literally helped thousands of storytellers (from the media) connect with informational experts, the people who tell the stories, Bec is well placed to see what works and what do...

What does it take to become known as the thought leader in a particular niche or business category, globally, and do it in under eight years? How can you build a global platform for your personal brand and leverage that into a flourishing business that employs 28 staff and continues to grow year-on-year? Well, Joe Pulizzi has done just that. Joe is the perfect modern-day example of how to build a...

Twelve months ago, Mandy Johnson - aka 'The Accidental HR Revolutionary' - was a self-confessed "social media dinosaur". Today, however, Mandy's a convert to social media and is active on both Twitter and LinkedIn; indeed, her presence on both platforms is having a positive impact on her personal brand-based business. In this discussion with the PR Warrior Trevor Young, Mandy outlines her approach...

Gavin Heaton aka blogger 'Servant of Chaos' is a thought leader in the area of digital marketing and business innovation; he's a speaker, strategist, startup advisor and pioneer of Australia's blogging and social media scene. In this interview with Trevor Young, Gavin explains his approach to blogging, and how he uses Twitter and LinkedIn to build his profile and influence; he also discusses how h...

Leading vintage lifestyle blogger and self-confessed "multidisciplinary artist and entrepreneur", Candice DeVille, has consistently maintained an authentic personal brand over many years and across online media platforms (not to mention offline as well). In this interview with Trevor Young, Candice discusses the importance of projecting a consistent image across multiple channels if you're going t...

Oscar Trimboli is a Sydney-based leadership coach, mentor and speaker; over the past seven years he has coached, mentored and advised people in a wide range of roles from founders, CEO, CFO, COO, CMO, CTO and a variety of other leadership roles in financial services, technology, professional services, education and not-for-profits. In this chat with Trevor Young, Oscar discusses the power of 'paus...

Podcasting has been getting a bit of positive press of late as the public catches on to the advantages of listening to audio-on-demand. Entrepreneur Suzi Dafnis has been podcasting since 2010 and regularly produces two shows - herBusiness and Social Media for Small Business - under the banner of her business, the Australian Businesswomen's Network. In this chat with Trevor Young, Suzi discusses wh...

Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka 'The PR Warrior' explains why Twitter works best when it's part of a daily habit and why it's important to show up and interact with people in real-time. He discusses ideas for sharing content on Twitter and how best to utilise scheduling tools such as...

Facebook has undergone a lot of changes in recent times, but is it still a useful channel for business professionals wanting to grow and communicate with their audience? In this episode Impactiv8's Loren Bartley discusses not just the changes to Facebook but looks at the ways in which aspiring thought leaders and subject matter experts can leverage the platform to build their personal brand and th...

Creating and publishing original content is critical if you're a business professional looking to build your personal profile, influence and authority. The PR Warrior Trevor Young discusses his PR-influenced philosophy when it comes to content marketing, and outlines the stepping stones required in becoming your own 'media channel'.

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a view it would serve him for the rest of his career. In this interview with...

Ed Charles from Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. In this interview with Trevor Young, Ed explains how he uses blogging, Twitter, Facebook plus a strategic approach to content curation to grow his profile and circle of influence within the hospitality industry.

In this final episode for 2014, host of Reputation Revolution, Trevor Young, chats briefly about the podcast episodes published this year - perhaps there were some interviews you missed and that sound interesting? 

Content marketing expert and blogger at Global Copywriting, Sarah Mitchell, believes the thought leaders and thought leadership have reached their sell-by date.  Sarah blogged recently: "If you’re selling yourself as a thought leader, you’re already losing audience because we’re all worn out by the phrase. We don’t believe you. So if thought leaders are dead (or should be) what does that leave?" I...

Megan Iemma from Tech Coach HQ helps businesses and individuals boost their productivity through the smart use of digital apps, tools and platforms. She's also an Evernote specialist trainer. In this episode of Reputation Revolution, Megan discusses her favourite tools, apps and services suitable for aspiring thought leaders who want to get the most from their digital devices, including Evernote,...

Richard Sauerman aka 'The Brand Guy' uses brand to help companies and individuals create the world they want to succeed in. His mantra: Life begins at the end of your comfort zone! He's the author of the book and blog 'Wake Up Tiger'. In this interview with Trevor Young, Richard expounds the power of 'putting yourself out there' - he challenges professionals and thought leaders to get out of their...

Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimize their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes has listed him as a .Top 50 Social Media Power Influencer'. However, it wasn't always that way; Jeff's b...

Ann Handley is the Chief Content Officer of Marketing Profs and author of the new book 'Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content'. Ann is all about empowering people to become better writers in a marketing context. In this interview she discusses the power of telling stories from the perspective of your customers, and why it's important for thought leaders to write...

Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called SwitchandShift.com, which attracts close to a million readers a year. In this episode of Reputation Revolution, Ted and Mark riff on the importance of being human in business today; why 'displaying your character' is a key to succ...

Valerie Khoo is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt; she is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form of words (blog posts), audio (podcasting) and video (e.g. the 30-day video challenge, Vidtember...

Sean Callanan has gone from being a humble IT developer in suburban Melbourne to interviewing Mark Cuban, the billionaire owner of NBA team, Dallas Mavericks, for his popular podcast. Sean has built a growing business around his two passions, sport and technology; he's also a professional speaker as well as producer and host of two high profile podcasts - 'Sports Geek' and 'Beers Blokes & Busi...

Suzanne Kiraly is the founder of AussieWriters.com.au; she's a speaker, book coach and digital consultant who helps writers market their books effectively and to negotiate the complex digital world of publishing. In this episode, Suzanne discusses what's involved in publishing and marketing your own book; we cover a range of topics, from developing the writing habit through to print-on-demand plat...

The PR Warrior Trevor Young recently spent a day (along with 150 other people!) with best-selling business author and marketing provocateur , Seth Godin. In this episode, Trevor sifts through his notes and passes on the 'nuggets of gold' he gleaned from the day-long session with Seth, and then tries to put Seth's wisdom, stories and advice into perspective for the REPUTATION REVOLUTION audience: W...

Joanne Jacobs is a former academic turned company director and digital strategist. She's also a blogger, a trainer, a public speaker, a change manager, an operations and project manager; she does business development, and on occasion can even do a bit of programming and fix technology software and hardware. She is currently involved in four businesses and is on the board of another two. She writes...