EARN THE RIGHT with Trevor Young

Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops. A constant theme of YA...

We're back from a hiatus! Seasoned PR and communications practitioner - author, speaker and social broadcaster - Trevor Young aka 'The PR Warrior' - walks us through his Personal Branding Universe. These are the elements that flow from the four pillars of personal branding for professional people: (1) ESTABLISH your voice (2) ENHANCE the credibility of your voice (3) EXTEND the reach of your voice...

Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we'd take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows. This episode comes in three parts: PART 1 - Unleashing the power of purpose PART 2 - Capitalising on the myriad opportunities to build and connect with an audienc...

We are in the most dramatic human transformation the world has ever seen. We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the day, both augmenting and, in some cases, replacing humans. According to global credibility expert MITCHELL LEVY , this shift can either boost you and your business or cause you to disappear. What will it...

Share your knowledge, increase your impact and influence by writing and publishing your own business book! Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts. In this 'from the vault' episode, Trevor Young chats with  Jaqui Lane , who is a corporate storyteller, business historian, biograp...

Tristan White’s story started like many others. He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture. Tristan’s obsession with creating...

Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing. With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year - the message is clear: neglect video at your peri...

When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as: The best social channels for thought leaders...

As a communication coach, Trisha Lewis helps her clients remove barriers to success and unleash their full potential. Part of her role is to help people manage their 'inner critic' and overcome what's known as 'Impostor Syndrome' Trisha describes Impostor syndrome as an irrational and pervasive feeling of self-doubt. A sense that you are getting away with it - you are a fraud and you will be found...

Ronan Leonard works with professional experts and thought leaders to get the most out of their ideas and intellectual property. More specifically, through his business Eccountability , he helps people create global online virtual mastermind groups. Part of Ronan's process is to people how to find their niche 'white space', drawing out and amplifying their hidden genius, and then packaging it up so...

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or commun...

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with Trevor Young, Mary  Building a personal brand that can be commercialised Content is not IP; it needs to...

Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses.  Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, Trevor Young chats with Steve Glaveski who is the author of the newly-released book, Employee to Entrepreneur , and host of the l...

Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker".  Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious. It was this curiosity that has informed every aspect of Matt's professional career ever since. He's been an...

Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent. With a background in PR, marketing and entrepreneurship across sectors such as nonprofit and elite sport, Heath has built up a...

In this, the second last episode for the year, host of the Reputation Revolution podcast, Trevor Young, sweeps across the key social media channels - Facebook, Twitter, Linkedin etc - plus looks at the state of blogging, online video and podcasting. If you're a professional expert or leader looking to gain an edge in the reputation-building stakes in 2019, this episode is for you!

Helen Blunden is a modern learning practitioner with over 24 years experience in the corporate world. She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us. Helen says her "unique super power" is that she practises what she preaches when it come...

Nic Hayes runs Media Stable , a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues. Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what can experts do to make themselves a more appealing interview subj...

Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years. During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally. Today, in addition to being a journalist, Kim is a speaker, MC, media and keynote trainer who helps...

This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests addressing topics such as blogging, podcasting, Facebook, LinkedIn and media relations. Today, we have numerous communication channels at our disposal. Which ones should we be using, and why?  Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley prov...

Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa. Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves. Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future. Finding your brand is finding the essence of who you are that gives...

Reputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. Trevor talks about the importance of building out the VITAL pillars of your brand. VITAL sta...

Steve Vallas , the founder of Honey Digital , is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education, as well as proactively building connections and facilitating conversatio...

Myles Harris is my go-to-guy for everything Facebook advertising. He's a data geek who loves nothing more than digging into the back-end of Facebook's advertising platform to uncover what's working and what's not with his clients' ads, and then optimising to get a desired result. In this episode, Myles and I dig in deep on Facebook, a bit around organic content, but mainly we focus on the paid sid...

Tom Schwab  is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy.  He is also the founder and CEO of Interview Valet , a pioneer of what Tom calls 'podcast interview marketing'. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already l...