EARN THE RIGHT with Trevor Young

We kicked off season 3 of Reputation Revolution back in May with a look at the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand. These dots, or elements, flow from what I refer to as the four pillars of personal branding for professional people. They are: (1) ESTABLISH your voice (2) ENHANCE the cr...

In this episode, Trevor Young speaks with expert guest Eli Trier of Eli Trier Communities about how to build a sustainable business through community and connection. Eli Trier is a quiet revolutionary and introvert who teaches other entrepreneurs how to use collaborative community to grow their businesses. There are many powerful ideas you''ll take away from this thoughtful conversation, including...

In this episode of Reputation Revolution, Trevor Young talks to live streaming guru Ian Anderson Gray, founder of the Confident Live Marketing Academy and host of the Confident Live Marketing podcast. Ian helps entrepreneurs level up their impact, authority and profits by using live video confidently. Some of the many need-to-knows covered in this lively conversation are: . Why thought leaders and...

In this episode, Trevor Young digs deep with Julia May & Sarah Anderson from VISIBILITY CO. Visibility Co helps businesses, individuals, entrepreneurs, executive teams, impact-focused organisations and movement makers combine self-aware and visionary leadership with authentic, strategic communications. This conversation delves into the whole notion of personal brand visibility, but with a deep...

On this episode of REPUTATION REVOLUTION, Trevor Young talks to digital marketing trainer and business coach, Brook McCarthy. Brook and Trevor dive into a range of topics, including how she generates business, why a blog is important, word-of-mouth and relationships, being brave, and focusing on a niche. If you're a thought leader who wants to build a business around your personal brand, you'll ge...

Mitch Jackson is a California trial lawyer - aka The Streaming lawyer - who puts the social into social media. He's on a multitude of channels, including TikTok; 'in-the-moment' live-streaming is his jam! The bits not to be missed in this episode: The importance of personal relationships in building a presence on social media Creative and efficient ways to create content that resonates when you're...

In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo , Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works. This conversation covers a broad range of topics including: The five princi...

This week's guest is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman. Amber is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. She sharpens personal brands using her ‘velvet machete’ strategy - cutting to the chase a...

In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment. Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020. She also hosts a po...

Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen.  In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”. Hillary works with business leaders and creative entrepreneurs to develop their unique...

In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving , who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view when it comes to experts writing books. In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path to...

This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit. Special guest is Tom Schwab , founder of pioneering podcast interview marketing agency, Interview Valet , that conducted the research. Tom and host Trevor Young dissect the research, highlighting what...

A week ago, Dr Jen Frahm , a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curious who manages the brand side well? Does visu...

This week's episode focuses on the story of 'cyber cop', Susan McLean . Susan is a world-recognised leader in the area of cybersafety and young people. She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia. Thought leader journey In this wide-ranging podcast chat with Tre...

This week's episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business. Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin . Adam, who's CEO of Bluewire Media, helps consultants win new clients and grow...

"And now with social media being so huge, you've got to show up authentically. You've got to know who you are and just be real with people. And it doesn't matter if you're a college student, if you're a millennial who's hitting the workforce. If you are a CEO, your personal brand, you have the power and the control of how people are going to digest you, how they're going to take you in. You have t...

Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: self-confidence and the various roadblocks involved in putting oneself "out there" understanding what you want to be known for the importance of publishing orig...

Bec Evans is a self-confessed writing productivity geek. As a co-founder of Prolifiko , Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've started. Prolifiko provides 1-on-1 productivity coaching for writers as well as online coaching courses and plans for groups and individuals. Now, we know that writing a book can do wonders for leaders,...

You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds. Welcome to world of Leanne Woff , founder of Audacious Empires, a company that provides "badass business management for empire builders". In this broad-ranging conversation, Leanne and host Trevo...

On this week's episode of the Reputation Revolution podcast, host Trevor Young chats with Dr Emma Beckett , a food and nutrition scientist with the University of Newcastle, who uses social media effectively to generate interest in, and discussion around, all things nutrition. Emma's mission is to empower people to make their own decisions around food and nutrition, whether those be healthier decis...

This week's guest on REPUTATION REVOLUTION is Suzy Jacobs , founder of Activator Academy is an online learning hub for entrepreneurs and leaders who need to cut through the chaos and make BOLD decisions with clarity and confidence. When you begin your personal brand journey, it’s important to get the foundations right. Your values form a core part of those foundations. Suzy’s message is an importa...

Thank you for joining us here on Reputation Revolution, the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. During the course of the last two episodes, we looked at the need for emerging thought leaders to put themselves out there - to stand up, have an opinion, estab...

In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning. In this episode, we extend that theme, with emphasis on public speaking. According to Psychology Today - our fear of standing up in front of a group and talking is so great that we fear it more than death, at least according to some...

Welcome to Reputation Revolution, a podcast that’s all about growing your sphere of influence & creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. In this episode, host Trevor Young - AKA 'The PR Warrior' - focuses on the importance of content and the role it plays in building a personal brand of substance and meaning. Specific...

Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort. Yes, creating original content and publishing it on the web is crucial. Yes, being on social networks and connecting with like-minded people from your city, your country, and around the world – that’s important too. But most of al...