EARN THE RIGHT with Trevor Young

🎉 Welcome to episode 200 of REPUTATION REVOLUTION, the podcast dedicated to helping entrepreneurs and leaders build genuine personal brand influence ... in a respectful way 🎉 The legendary actor Al Pacino once said: "You’re only as good as the chances you take." It's a great quote, and one that characterises this week's guest - Steve Vallas , CEO of Blockchain Australia . Steve originally came o...

Building a high-profile reputation as a trusted expert and leader brings with it benefits such as commercial opportunities. But how do you make the most of these opportunities? This is precisely what our guest today, Susanna Reay, helps business owners, leaders and entrepreneurs do. Susanna is a UK-based online business strategist, introvert coach, colour expert and artist. She combines formal des...

Generating media exposure is a powerful way to boost your professional profile as well as enhance your credibility and authority in your profession or industry. But it ain't easy! Something this week's expert guest, Darren Slade knows only too well! It takes a lot of work and smarts to generate positive editorial exposure - just banging out a written press release is not going to cut it anymore, d...

If you've ever thought about, or been inspired by, the idea of building a movement to create change around a cause or issue you're passionate about, we have quite the story for you on this episode. Today's guest Jane Evans has had a stunning career in advertising. She gave Cate Blanchett her first job, created Australia's first craft beer and ran her own multi-million dollar agency with clients li...

Sarah Mitchell is a copywriter, a content marketing strategist - and on a mission to make the world better for readers everywhere! So who better to talk about building your reputation and authority through writing content for an online audience. Whether you are blogging on your own website or a platform such as Medium or LinkedIn, writing articles and opinion pieces for third-party news outlets.,...

'Social savvy' leaders are still pretty rare. The ones who are doing social media are doing it well. If you want to join them, Damian Corbet can help! Damian founded the The Social C-Suite , to help leaders use this essential leadership tool to adapt, thrive and build trust as a leader and in their organisation. He is also the author of book The Social CEO , which includes contributions from more...

Stephen Waddington is a genuine thought leader in the PR and communications space. A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc ., a UK-based professional advisory firm, working with agencies and communication teams. Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at...

This episode is part two of an interview between Trevor Young and world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. In part one, Trevor and Mark talked all about Mark's new book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two, the conversation heads down the path of thought leadership, and h...

At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? He says following the old rules of digital engagement is not enough … not nearly...

Lacy Boggs is the founder and director of The Content Direction Agency , which provides content marketing strategy and writing services for personality driven businesses and brands. In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to...

May King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media correspondent and a professional live tweeter. May King's specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls. She works for conference organisers, but also key...

The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, Kellie Riordan , one of Australia's leading podcast strategists. Kellie is the founding producer of Australia’s most downloaded podcast, Conversations; as the creative lead of the Australian Broadcasting Corporation’s podcast team, she oversaw the creation of mor...

Episode 188 of Reputation Revolution is all about video, video, video, with expert guest Jonathan Creek . Jonathan is an award winning investigative journalist turned viral video expert, author of the recently released book Like, Comment, Share, Buy - The beginner's guide to marketing your business with video storytelling and founder of digital marketing agency Virable . In this conversation, Jona...

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago, is a digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. In this far-reaching conversation for Re...

Jenna Soard is a launch strategist, a brand and design expert ,and a course creation 'circus master'. Jenna is the founder of You Can Launch , a five-part system that teaches creatives, consultants, coaches, and aspiring course creators how to launch their very first course, membership or group coaching program, and sell it with Facebook and Instagram Ads. In this interview with Trevor Young for R...

Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - Age of Conversation. Known as 'Servant of Chaos', Gavin is the founder of the new B2B influencer marketplace, Influencer Active . In this episode of Reputation Revolution, Gavin chats with Trevor Young about all t...

Kath Walters is one of Australia's most experienced business writers and journalists. Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path. She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and rel...

Sarah Makris is an Australian leadership communications coach. Having built up an impressive track record in the corporate sector, Sarah now helps senior executives and entrepreneurs build their public profile, develop their online presence and fast-track their career and business. In this episode, Sarah and host Trevor Young discuss the importance of having a professional personal brand today, an...

In this week's episode, author of Content DNA, John Espirian , unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. { N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and...

Welcome to the podcast's season 4 opener in which the PR Warrior, Trevor Young, outlines the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to set the scene for the year ahead. Trevor places emphasis on the power of consistency when it comes to building a strong professional personal brand: consistency of the messag...

FROM THE VAULT: Previously published as episode 137 - The curious world of Matt Desmier: assets, people and networks. This is an expansive and informative chat between Trevor Young and marketing strategist (among other things!), Matt Desmier , founder of Wise Old Uncle Ltd . If you're a multi-faceted professional who often grapples with personal brand direction and messaging, not to mention the my...

FROM THE VAULT: Previously published as episode 121 - The importance of having a strong voice with Anne Miles Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services (now Suits&Sneakers ), a global collective of pre-approved marketing and advertisin...

In this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and social media. Leaders & social media In part 2 of...

This week's episode is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion . He uses video to share value with his target audience, the small business community. Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind de...

In this episode of the podcast, Trevor Young speaks with Jen Bishop, founder, publisher and owner of online publication, Interiors Addict.  Jen left her career as a journalist and editor to work full-time on her blog. While she had no design qualifications, she was passionate about all things décor and homewares, plus an ability to write and bring other people’s stories to life. Eight years later,...