EARN THE RIGHT with Trevor Young

If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work. As a general rule, for entrepreneurs, ex...

Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” We are always presenting ourselves, our story and our ideas, whether we’re speaking on-stage or at a meet-up, in boardr...

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid ad...

THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF -- "Should you focus on building your personal brand, or business brand?" It follows on from the previous episode (#221) in which brand strategist, Sam Osborn , content coach, Brendan Keogh , and I discussed this topic, albeit in quite broad terms. However, I felt there was unfinished business. I subsequently blogged about the topic and had conve...

G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in bu...

Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior. Trevor outlines what he calls the Credible Authority Method , a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book. Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he...

FROM THE VAULT: Previously published as episode 177 -  'Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial' __________________________ In this encore episode of the podcast, we chat with Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is known as the  Small Business Tax Champion . He uses video to share ideas, ins...

FROM THE VAULT: Previously published as episode 187 -  'The building blocks of thought leadership marketing with Andy Crestodina' __________________________ In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer   of  Orbit Media Studios  and a world-renowned digital marketing guru. Andy has been in the web design and interactive marketing space...

FROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful' __________________________ In this encore episode of the podcast, author of Content DNA ,  John Espirian , unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high...

In this special episode, Trevor Young dissects season 5 episode-by-episode. Who were the expert guests featured, and what were the various topics and talking points discussed? It's a great (quick) way to see what you missed (if you did indeed miss some shows), and a reminder of some of the great conversations we had on the podcast. Keep an ear out for season 6, coming your way soon!

We talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today. And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding. But we haven't dedicated an entire episode to content repurposing...

In this week's episode of Reputation Revolution, we zero in on the 'mindset' part of personal branding. The topic is a bit different from what we usually cover on the podcast, but it's critically important for entrepreneurs and thought leaders who are keen to fast-track their public profile and professional reputation. If we can't get our mindset right and get on top of roadblocks and issues cause...

The past two episodes of the podcast have looked at earned media, with emphasis on generating editorial exposure in mainstream media and trade press. 👇 { EP 211 - How to build a national media profile as the go-to expert in your space: Case study with Jake Moore; EP 212 - How owned media can lead to editorial exposure > Content Marketing for PR audiobook chapter } In this episode, we stay with...

This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age The chapter in question focuses on how owned media can lead to editorial exposure. If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest. Want to get your own FREE aud...

What does it take to generate 400 items of media exposure in the space of two years? Well, that’s what Jake Moore has been able to do across 2020 and 2021. And not just any media coverage: we’re talking tier 1 editorial exposure. That is, coverage in the top media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The Daily Mail, The Independent, Wired, Forbes and Al Jazeera....

Today's bumper episode unpacks what it takes for thought leaders to generate leads and sales from their owned media channel/s. In other words, how can they monetise the content they create on their podcast, blog, online video show, or email newsletter. Taking centre stage alongside host Trevor Young is YANN ILUNGA , a lead generation and podcasting consultant, international speaker, and podcaster...

Belinda White is the founder of Fierce Girl Finance , a blog-based online platform that helps women take charge of their money. Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education. Belinda unpacks all this in this chat with the PR...

The Creator Economy is a big deal. It’s big – HUUUGE! – and it’s getting bigger. What’s the relevance to thought leaders and professional experts? Simple. It’s where all the content ‘heat’ is at the moment. According to  Mark Stenberg from Medialyte : "The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.” Bona fide content creators (or ‘conten...

Today's episode is all about video, and how non-digital natives can get the most out of the medium using nothing more than a smartphone. Our expert guest Julian Mather has an incredibly varied background, having gone from being trained to shoot people with a rifle (army sniper) to shooting people with a camera. Along the way, he became a Director of Photography at ABC-TV, as well as a professional...

This episode's guest is Ian Whitworth , a reformed branding and advertising creative director turned entrepreneur and co-founder of Scene Change , a national corporate AV company that once used a toothless gypsy lady to help set its strategy! Ian studied as a vet, got expelled, and became a corporate AV technician. He claims he has been "exposed to radioactive megadoses of corporate motivator shti...

In this first interview of Season 5 of the podcast, Mark Masters - the founder of You Are The Media (online learning community) and We Are The Media (marketing consultancy) - joins Trevor Young to discuss all things content, community and being in it for the long haul. Mark is a repeat guest - this is his third appearance on the show - providing Trevor with the opportunity to walk Mark through the...

Welcome to season 5 of the REPUTATION REVOLUTION podcast. In this brief episode, Trevor Young aka The PR Warrior walks us through what to expect from forthcoming episodes of the podcast.

Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. Host Trevor Young takes a look back at the first half of episodes from season 4, including interview snippets from the likes of: Author and LinkedIn expert, John Espirian Leadership communications coach, Sarah Makris Business book coach, Kath Walters B2B influencer expert and social media pio...

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with Damian Corbet , author of the book, The Social CEO . In this episode, host Trevor Young chats with Roger Christie, the founder a...

Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's guest is Jane Tabachnick , a content strategist, publicity mentor...