EARN THE RIGHT with Trevor Young

In this opening episode for Season 7 - our 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From a personal branding or professional marketing perspective, what's the one thing that's really working well for you currently?" Lots of interesting answers, including some tim...

Welcome to the finale to season 6 of the  Reputation Revolution  podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode you're listening to, lucky y...

One of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media prop...

In the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant. From pretty...

This show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin , from Taurus Legal Management . Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with any purpose or direction. But Alex is an action-t...

In the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, i...

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applica...

In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned . A massive opportunity for thought leaders and expert influencers today i...

How to leverage podcast guest appearances to build your professional personal brand  In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is ear...

In   the last episode  (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations...

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads whe...

In   the last episode  (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this epi...

According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have. The way I look at it: wh...

In  the last episode  (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in the chat. In this episode, content strategis...

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic!  How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, gettin...

In  the last episode  (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors. Even if you run a consulti...

In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without k...

In  the last episode  (#232) I chatted with Michelle J. Raymond from Good Trading Co. about LinkedIn Company Pages, and whether they're effective for personal branding purposes. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Michelle interview, pulling out and discussing actionable insights that you can use! So much gold coming from my chat with Michelle....

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis. If you’re running a business - even if you’re a solopreneur and the business is YOU! - Linke...

In  the last episode  (#230) I chatted with Sonja Nisson, from the School of Valuable Content, about unlocking & shaping your ideas through "deep content". In this episode, content strategist and podcast producer, Brendan Keogh, and I  recap the Sonja interview, to go, ahem, deeper into the concept of 'deep content'. Bottom line: Ideas that matter. Caring about what you do: the content you pub...

To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK. In this episode, Sonja and I get philosophical about creating content that matters. Sonja calls it 'de...

In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions. Here are some of the...

We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus . This is a subject dear t...

In the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation. In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (and he shared a lot of gold!). If you listened to...

Wow, this is one heck of an episode! If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'. My guest today has done exactly this and is indeed an active particip...