EARN THE RIGHT with Trevor Young

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the past - across 270+ episodes in fact - this podcas...

In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade...

In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli . Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-win...

Welcome to the second (and final) part of the finale episode of season 7 of the  Reputation Revolution  show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first...

Welcome to Part 1 of the finale episode of season 7 of the  Reputation Revolution  show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcas...

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted...

Lots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work. How much work, and what are the challenges people in the podcasting trenches are facing currently? I decided to find out! In this episode, we get the lowdown from Bea Abalti, founder of Bear Forward Podcast Solutions, which helps sm...

In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact. Nina knows this all too well, having founded Harmonic...

In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seve...

In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly). His name is Adam Ro...

In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward Ep 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 40...

"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward , the author of the book,  Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing my research for that interview, I was impressed...

Building a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world? How can we become more effective in our work so we can spend more time creating content, do public speaking and inte...

Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. IN THI...

I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything ! For 14 years, Joanna has blazed a trail, not just in the world o...

I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why...

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional...

When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well, that would be a simplistic, one-dimensional view...

Wow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years now and has amassed nearly 350,000 followers and...

I've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard shared so many insights and tips (in episode 254),...

In this episode, I chat with Michelle B Griffin  and  Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different str...

If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as...

In this episode, I'm joined by a semi-regular guest of the show - Mark Masters , fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252 : The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happens to feature in Mark Schaefer's book with his "...

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem t...

Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what role can Web3 and the Metaverse play in all of thi...