E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

"Send me a text" 2022 Supplement Industry Snapshot The online vitamin and supplement industry grew all throughout the Covid-19 pandemic in 2020 through 2021 and will continue to grow in 2022.  The rapid growth of the eCommerce sector due to the pandemic in 2020 resulted in a number of new and existing nutritional supplement brands selling 100% direct to consumer online. Supply chain disr...

"Send me a text" The Average CRO - Conversion Rate Optimization Agency Misses The Mark In The Health Industry  Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.   - - -   Getting people to your sales pag...

"Send me a text" Marketing strategy is the key to successfully marketing a dietary supplement in todays saturated marketplace. The supplement category is entering maturity. As a result dietary supplements are becoming common place. Therefore, differentiation is becoming increasingly difficult. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supp...

"Send me a text" If you’re engaging in dietary supplement marketing, there’s a gap within the marketplace that you’re missing. If your competitors knew about this gap it would result is some serious competition for you. And without understanding the marketplace you can’t optimize health products or online dietary supplement businesses. Brought to you by http://www.creativethirst.com The...

"Send me a text" Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. - - - Getting people to your sales page or funnel is how you grow a direct to consumer supplement company.  But how do you get them ther...

"Send me a text" The money episode. In this second part of a  2 part series, we'll wrap up everything you need to know about funnel economics. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. - - -...

"Send me a text" My guest today is Maria Cebrian she’s the CEO and co-founder of Terraseed .  Terraseed is a direct to consumer supplement company for vegans.  They provide the world’s first fully biodegradable all-in-one multivitamin specifically tailored for vegans. Which won the 2020 Spark Change Nexty Award. Terraseed is becoming a community owned company. If you're interested i...

"Send me a text" Funnel Economics is vital to online marketing profitability. Once a company has their products and customer support in place, it is ready to scale marketing resources next.  The best way to leverage marketing is to bring in new buyers through a front end acquisition funnel. Getting just that one piece right amplifies the business as a whole. This is where Funnel Economic...

"Send me a text" My guest today is Brad Helfand. He’s the COO of Vous Vitamin . A direct to consumer supplement company founded by two practicing physicians who identified a need in the market through patient feedback. After so many patients voiced their confusion about what vitamins or supplements they should take, Doctors Block and Levitan decided to solve the problem by creating Vous...

"Send me a text" Is Your Dietary Supplement Landing Page Compliant With Facebook? A Facebook compliant landing page for dietary supplements is very different than a traditional direct response landing page.  What gets approved for Google Display Network (GDN), Bing or Native Ads is different than what gets approved for Facebook. You can’t just slap on a Funnel theme and be Facebook compl...

"Send me a text" Growing a supplement company to 5 million dollars per year from scratch can be overwhelming. To get to that level you’re spinning multiple plates and dogging a ton of pitfalls along the way. And if you’re not preparing for growth at every step, you’ll likely never reach your vision. But, if you focus on the process and go from one step to another, you can build your drea...

"Send me a text" Funnel metrics drive every decision in a direct response funnel. It is a numbers game. How much money do you spend on bringing people into your sales funnel vs. how much money you get out of a sales funnel? Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and di...

"Send me a text" The path to a successful direct to consumer dietary supplement business is not always straight forward. In fact, it rarely ever is.  Not every supplement business owner takes the same path.  But most of the time the path to success leaves clues. Those clues are outlined in this episode. We'll unpack the  six stages of supplement business success. Brought to you by h...

"Send me a text" What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it's a good listen to learn how you can better work with clients.) This episode covers: How to know if you're ready to invest in a direct response copywriter  How to spot a good copywriter What to expect when working with a copywriter What you can do to...

"Send me a text" In this episode, you'll learn how to diagnose why your supplement funnel is not working. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business A...

"Send me a text" In this episode I'll walk you through the 4 types of quiz funnels that are working for health supplement businesses. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more abo...

"Send me a text" The Most Important Thing in a Funnel When most general conversion optimization firms out there approach testing and optimization, they concentrate on the wrong things. If you’re working with a CRO firm right now and they are testing button color and calls to action, please fire them immediately. They don’t understand the health buyer. Brought to you by http://www.creativ...

"Send me a text" Give Your Buyers a Reason To Buy If you don't give your visitors a reason to buy, they wont. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Busine...

"Send me a text" The Two Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks) Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.  Learn more...

"Send me a text" Selling Dietary Supplements Online Using Video Selling with a Video Sales Letter (VSL) is actually very different than selling through a long form sales page. This episode goes into the differences and how to leverage them for maximum sales online. Get the 3 Funnels ebook for free. Through our work in the online health space, we’ve optimized many dietary supplement busin...

"Send me a text" Direct response funnels, compress the funnel stages into a single visitor session. Where as in a traditional sales funnel, the stages would happen across different visits, and perhaps even different devices as the visitor goes away researches, comes back, etc. before deciding on a purchase. Get the 3 Funnels ebook for free. Through our work in the online health space, we...

"Send me a text" This episode talks about the principles that never change for selling dietary supplements online. Get the 3 Funnels ebook for free. Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success. Brought to you by creativethirst.com The revenue optimization agency for h...

"Send me a text" How Do Vitamin  Supplement Brands Boost Customer Lifetime Value? In this episode we'll look at 6 different ways to increase LTV. Get the 3 Funnels ebook for free. Through our work in the online health space, we’ve optimized many dietary supplement businesses. In that time, we’ve uncovered the three critical funnels for success. Brought to you by creativethirst.com T...

"Send me a text" Branding a Supplement Vitamin Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you&apos...

"Send me a text" Scaling a Health Supplement Business Vertically and Horizontally. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale.  Learn more about The Supplement Business Accelerator Group at https:/...