E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

"Send me a text" In this episode, I take everything from the series 9What Winners Got Right) and turn it into a diagnostic you can run on your own marketing.  I show you how every winning brand led with one force and aligned the rest behind it, why scattered forces are the real reason most conversion rates are stuck, and how to read your own data so the numbers point you straight to your...

"Send me a text" I usually tell supplement founders that leading with science is the wrong move, because science only speaks to half of the buying decision.  So why is a brand that leads with science harder than almost anyone winning at a level this industry has rarely seen? IM8, co-founded by David Beckham, went from launch to roughly ten million dollars a month in its first year. Every...

"Send me a text" Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026.  Everyone credits the gummy. People don't like chugging green powder, so Grüns made it taste good and easy, and that was that. But if the whole thing were just gummies and taste, any competitor could copy the format and win. Plenty have tried. The gummy...

"Send me a text" You can't change a deep core belief.  Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almost anyone in the history of the category.  AG1 built a six hundred million dollar a year business on a single product by reframing what a healthy person believes abo...

"Send me a text" Most supplement brands spend their marketing budget trying to create desire. But here's the problem with that. The desire is already there. Your prospect already wants better sleep, more energy, a healthier gut. They've wanted it for a long time.  So if the desire exists and they're still not buying, the question isn't how do you make them want it mor...

"Send me a text" Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months.  The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and wh...

"Send me a text" Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%. This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing t...

"Send me a text" One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue The brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of i...

"Send me a text" Every supplement brand hits this crossroads: Amazon or direct-to-consumer?  In this episode, I think through: Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones) The real economics: DTC vs Amazon When Amazon actually makes MORE sense than DTC (yes, there are use cases) A 3-tier product architecture framework for strategically using both...

"Send me a text" In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic.  You'll learn the four advertorial formats that work for supplements exactly how the 4 supplement buying forces sequence differently when you're selling through content instead of persuasion, and where advertorials win versus where traditional sale...

"Send me a text" Most supplement sales pages are built backwards. They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle.  The truth is your sales page isn't just failing to convert, it's actively fighting against how people actually buy supplements. In this episode, I break down: The exact sales page structure that works with supplement b...

"Send me a text" You're getting clicks but not sales.  Before you blame your creative or your offer, there's a psychology problem you need to understand. Cold traffic and warm traffic don't buy the same way.  In this episode, I break down Why sending cold traffic straight to product pages fails for supplement brands How the four buying forces work differently for skeptical...

"Send me a text" Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%.  In this episode, I unpack the counterintuitive truth How to use strategic friction  How to build commitment from buyers who stick on subscription longer. And I explain when this approach works (and when it absolutely doesn't).  If you're...

"Send me a text" Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, even similar products. The difference? They've aligned their positioning with what their market already believes. In this episode, I break down BELIEF, one of the four forces in my supplement buying framework, and why it's the most p...

"Send me a text" You've loaded your product page with third-party certifications, clinical studies, doctor endorsements, and detailed ingredient sourcing. Your credibility is bulletproof. So why isn't anyone buying? Because credibility without desire is just noise. And trust without hope is completely irrelevant. Most supplement brands build their entire marketing strategy arou...

"Send me a text" Episode Description: Your customer has tried four different supplements for their problem. Every one had a solid mechanism explanation. Every one failed. Now they land on your page, see your mechanism explanation, and think: "This sounds like everything else that didn't work." Hope dies instantly and so does the sale. Hope, one of the four psychological fo...

"Send me a text" Episode Description: Your ads open with mechanism explanations. Your product page lists clinical studies and feature bullets. Your conversion rate is stuck at 1.8%. Here's why: You're starting the conversation in the wrong place. Most supplement brands think they need to lead with science and features to build credibility. But research shows that emotional ads...

"Send me a text" I've worked with dozens of supplement brands. The ones that fail all make the same mistake: they chase revenue growth while ignoring the fundamentals. The ones that succeed? They obsess over the numbers I'm about to share with you. What We'll Cover Why revenue is a vanity metric (and what matters instead) The simple unit economics formula that reveals if y...

"Send me a text" Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are still in the basement. Meanwhile, every other DTC brand seems to be printing money with subscriptions. Here's the problem: subscription models that work brill...

"Send me a text" You're doing everything right. You've educated your prospects about why your ingredient form is superior. You've built trust through science. You've created hope through mechanism. Your ads are clicking. People are engaged. And then they go to Amazon and buy the cheapest version of the ingredient you just taught them about. This is the Ingredient Spot...

"Send me a text" Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything. In this episode, I sit down with Michael Sendrovich, an insurance broker who specializes exclusively in commercial coverage for supplement companies. We unpack the critical differences between premises liab...

"Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ In this episode, you'll discover how every metric in your business (CAC, AOV, Repeat Purchase Rate, LTV) is downstream from the four supplement buying forces, exactly which force impacts which metric and how to diagnose what's weak in your funnel, and why operational fixes don&...

"Send me a text" To learn more about the group coaching click here: https://creativethirst.com/group/ You're spending $50 to acquire a customer who buys once and never returns. You've tested different creative, different audiences, different landing pages. Nothing works. The problem isn't your tactics. It's that you don't understand marketplace sophistication. Yo...

"Send me a text" To learn more about the group coaching click here:  https://creativethirst.com/group/   You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand. Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment par...

"Send me a text" Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work. Here's what nobody's telli...