Dr Marketing Tips Podcast

This week on the DrMarketingTips podcast, you’re in for a real treat. We've compiled the best conversation nuggets from our new Facebook live show (that airs every Wednesday at 2:00 PM).Listen in as Jennifer, Corey, and Danielle, discuss how you can compete with a hospital who lands in your neighborhood, the implications of the new Facebook algorithm for healthcare, and ways to use Facebook l...

This week on the DrMarketingTips podcast, Jennifer sits down with Bevens Goodman, nurse practitioner and business development manager at Array Skin Therapy in southern California, to share how the phototherapy practice built an extensive face to face, dermatology provider referral network that helped propel the practice to new heights. Ms. Goodman breaks down how Array Skin Therapy grew from groun...

This week on the DrMarketingTips podcast, Jennifer sits down with Mark P. Trolice, M.D., Director of Fertility CARE: The IVF Center in Winter Park, Florida, to discuss his success in providing exemplary patient customer care, rocking it on social media, and establishing and maintaining patient relationships throughout his 20+ years in private practice. According to Dr. Trolice, success rates, good...

This week on the DrMarketingTips podcast, Jennifer and Corey discuss the latest Google update and how it may impact the healthcare industry as a whole from a search engine optimization (SEO) standpoint. Healthcare is the third most popular search on Google, so when the search engine rolls out a new update, medical practices and hospitals need to sit up and take notice. For the June 2019 Google Cor...

In this episode of the DrMarketingTips podcast, Jennifer sits down with independent radiation oncologist Dr. Maneesh Gossain to discuss his office’s latest marketing challenges. Is the investment in your in-house marketing team leading to diminishing returns? In today’s internet-focused world, it’s becoming more important to find a variety of ways to reach new patients even as personalized reviews...

In this week’s episode of the DrMarketingTips Podcast, Corey and Jennifer discuss exactly how one practice increased online appointment requests by 143% in only six weeks without spending a single dime. Faced with a steadily growing practice plus a bunch of new hires that usually come with growth, the owners of this physical therapy practice were looking for an effective way to engage and train th...

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how your medical practice can achieve Ritz Carlton-like patient care standards by making small, incremental changes in how you go about delivering customer service. As one of the most successful hotel chains in the world, Ritz Carlton has achieved unparalleled levels of success, profitability, and customer services standards and...

Replacing employees can cost upward of 50% of the employee’s annual salary, not to mention the headache and lost productivity to your medical practice. Having a gameplan to develop and engage your employees can be the difference between attracting and retaining the right talent and pulling your hair out. This week on the DrMarketingTips podcast, Jennifer and Corey discuss what we can learn from Du...

Back from the ASOA (American Society of Ophthalmic Administrators) Annual Conference in sunny San Diego, CA, Jennifer and Corey share their insights and takeaways in this week’s episode of the DrMarketingTips podcast. Several key themes emerged as ophthalmology practice administrators discussed challenges surrounding employee recruitment, engagement, and retention in today’s employee-driven work e...

This week, we introduce the final installment of our four-part series which now totals more than one hundred different action items to improve the patient experience at your medical practice. In this episode, we focus on enhancing the specific interaction that takes place between the patient and the physician. We also flesh out several ways to improve your patients’ waiting room experience. From s...

This week on the DrMarketingTips Podcast, Jennifer shares valuable new data about the buying preferences of Generation Z consumers and outlines exactly how these 75 million American youngsters could wreak havoc on the way you attract and retain patients in the near future. The first generation to grow up after the iPhone flooded the marketplace, Gen Z readily admits to spending a majority of their...

This week we are continuing our theme of bringing you 25 (more!) ways to improve the patient experience. From enhancing your patient parking to accurately communicating office wait times, this episode is chock-full of advice for keeping your patients happy. There are many different touch-points your patients go through before even seeing a physician, and these are often the factors that can make o...

The world of social media marketing is becoming more technical and complicated over time. There are a lot of tools out there, but which ones are worth your time and effort? It’s clearly important to have the right tools to make the job of growing your practice more effective and so in this episode of the DrMarketingTips Podcast, we take a look at the top 8 social media marketing tools for medical...

In this week’s episode, we share another 25 ways you can elevate your patients’ experience to a whole new level. Since Part I of our 25 Ways to Improve the Patient Experience, that brings the total to 50 actionable items you can start implementing at your practice to attract new patients and retain the ones you’ve got. A patient’s perceived overall experience is the #1 factor for whether you’ll re...

The numbers don’t lie: poor customer service costs businesses more than $75 billion a year according to a recent report. That’s up $13 billion since 2016. Moreover, 80% of consumers use social media to engage with brands; and the way people use social media continues to evolve as well. Long story short: if your social media customer care game is off, you’re likely to feel it directly on your balan...

Make no mistake about it: a patient’s perceived overall experience at your practice will make or break your reputation online and be the most critical factor in whether they choose to come back (or not).However, you’d be surprised how many elements of your practice can significantly impact the patient experience. From scheduling appointments online or entering your patient portal to an interaction...

If you’re like most practice managers, you’ve gone to great lengths and have even jumped through a few hoops trying to bring new patients through the door—all to feel like you’ve gone two steps forward and then three steps back after getting hit with yet another 1-star review. What most practice managers fail to understand is that 1-star reviews typically have nothing to do with the doctor’s care...

You’ve spent countless hours, blood, sweat, and tears, not to mention boatloads of money to market your medical practice, yet another 1-star review has hit you smack in the face. WTH? (that means ‘what the heck?’). To get to the root of the problem and fix it, you first need to understand it. More often than not, bad reviews have nothing to do with the doctor’s care and everything to do with how a...

Have you received an invoice in the mail to (urgently) renew your website domain name before it expires tomorrow? Or a frightening report card claiming your practice listings aren’t up to date on the most prominent review sites? Don’t buy it. And don’t panic. Physician practices are often perceived as businesses with deep pockets, and because you’re so busy, you may, in the heat of battle, write a...

What does having a multigenerational workforce have to do with marketing your medical practice, creating a positive office culture and improving the overall patient experience? Everything. Whether it’s getting buy-in and engagement from your employees or providing the best quality services to your multigenerational patients, marketing is now a team sport where everyone on your team (regardless of...

Engaged patients have better outcomes, lower cost of care, and better overall satisfaction. And a key driver of patient satisfaction is developing a culture beyond clinical care that includes a digital culture of wellness to support practice efficiency, productivity and economic value. It also involves enhancing patient communication, personalization, and engagement. We recorded this week’s episod...

So, your doctors like to come to you (with a gleam in their eye) to ask your thoughts on them doing a webinar or some other idea to help market the practice. And most of the time, you just do what the doctor asks, right? Well, the first thing we always tell our clients to consider before jumping into something is: why do you want to do it? Today’s marketing tactics can mean different things to dif...

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.”It’s easy to get bogged down in the day-to-day busyness and stress of the office. At times it can feel like you’re constantly putting out fires with no downtime to sit back, plan strategically, and review the big picture. A strategic planning session doesn’t have to be a few days at the happiest place on earth (although o...

Your patients are not who they were 10 years ago. The same goes for how they perceive their experience with your practice. Sorry to tell you, but it just isn’t the same. The truth is, for a lot of patients, the entire patient experience starts and ends online. In fact, a majority of patients begin their journey by checking to make sure a physician is in-network with their insurance. Then, they che...

If it hasn’t been on your radar screen, it should be now. We’re talking about ADA-compliance for your practice website. In a landmark lawsuit, the first of its kind to make it to trial, a Florida federal judge ruled in favor of a blind man who alleged that the Winn-Dixie company website violated the Americans with Disabilities Act (ADA).And more cases are on the way. Over 2,000 website ADA-complia...