Dr Marketing Tips Podcast

The search contract between Google and your medical practice has officially changed. For years, the deal was simple: create great content, and Google would send patients to your website. In 2026, Google is increasingly using that content to answer patient questions directly inside its AI Overviews—leaving practices with zero clicks to show for it. To combat this "zero-click" reality and...

If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't imagining things. On June 2, 2026, Google officially wrapped up its massive May 2026 core algorithm update. In this episode, Jennifer and Corey discuss the rapidly changing landscape of organic SEO. Spurred by the pressure to feed its boomi...

Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028. The digital goalposts just moved again. On May 11, 2026, a new federal rule went into effect that raises the bar for ADA website compliance for medical practices. If you have 15 or more employees, the clock has officially run out—and the consequences for...

Don’t wait for a year-long EHR integration to start seeing the benefits of AI. In this episode, Jennifer is joined by Manny, Director of Client Services at Insight Marketing Group, live from the Transform 2026 HR Conference. They move past the technical jargon to provide 10 practical, EHR-agnostic ways to use AI and Agentic AI to solve practice burnout and operational friction right now. From auto...

Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this episode, Jennifer and Corey dive into a massive study from WPP Media and Oxford Saïd Business School that analyzed 1.2 million consumer purchase journeys. The findings are a wake-up call for independent practices: 84% of all purchases are driven by pre-exi...

In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage for the shifting landscape of 2026, this episode provides a practical, actionable roadmap for independent physician practices to audit their digital footprint. We discuss why most practices are accidentally exposed to risk through "o...

In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of state-level consumer data laws, aggressive class-action lawsuits, and the end of surveillance-based marketing. In this first of a two-part series, Jennifer and Corey break down why your standard Google Analytics setup...

In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience in a social-first world. In this episode, you’ll learn: Brand-owned accounts only initiate <1% of brand-related posts, so your story is being told without you. Tr...

In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this episode, you’ll learn: Why 72% of patients now start their care journey on Google, not with physician referrals How AI is changing search, reviews, and first impressions before pa...

As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer health data to rising patient expectations for speed, transparency, and convenience, the rules of engagement are changing fast—and pharmacies that don’t adapt risk falling behind. In this episode of the DrMarketingTips S...

Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well In this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for i...

Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly. In this episode of the DrMarketingTips Show , Jenn shares a special presentation on how healthcare practices can create a tactical social media game plan that protects the brand while still driving growth. This webinar was orig...

When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond? In this episode of the DrMarketingTips Show , Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice.  From coordinated communication to halting ad campaigns, managing Google rev...

This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI. From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexi...

In this episode of the DrMarketingTips Show , Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices. This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, miti...

If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy. In this episode of the DrMarketingTips Show , Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers. These referral hubs give referring partners direct access and value, making...

In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV.  Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets. During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbot...

If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over their in-office messaging. They discuss how this simpl...

Is your reputation management contract really delivering what your practice needs or just draining your budget?  In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use. They explore real-world data showing how star ratings a...

Patients aren’t just Googling symptoms anymore.  They’re watching videos and joining online communities to find real answers from real people.  In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters for your marketing strategy. Tune in to Discover...

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice. With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generate...

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline. With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it has to be intentional, measurable, and friction-fr...

In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happ...

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on you...

In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers...